Inbound Vs. Outbound Physical Therapy Marketing Part 4

the buying pyramid

For the Most Effective Long-Term Strategy, Content Marketing is King An essential recommendation that we’ve touched on several times throughout this blog series is to develop a better grasp of who is—and who isn’t—actively looking for a physical therapist, and how this should affect your marketing strategy. This is a universal concept that applies to […]

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Physical Therapy Marketing Part 3 – Inbound Vs. Outbound

traditional physical therapy advertising

The 5 Best Offline Tools that You Should be Using So far in this blog series (click here for Part 2 and click here for Part 1), we’ve covered a variety of inbound and outbound marketing methods that revolve primarily around a web-based strategy. Our last blog evaluated the merits of an outbound approach and […]

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Inbound Vs. Outbound Marketing Part 2: Outbound Helps You Cast a Wider Net

physical therapy outbound marketing

In our last blog, we showed you what an inbound marketing campaign can accomplish and walked you through the key steps needed to execute these types of strategies. An inbound approach can work incredibly well once someone finds you on the internet, but as we’ve pointed out, this isn’t always easy or likely. It also […]

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Physical Therapy Inbound vs. Outbound Marketing – Part 1

physical therapy inbound marketing

There are Two Types of Physical Therapy Marketing: Inbound & Outbound Marketing.  This is Part 1 of my 4-part series: The 3 Steps of Inbound to Boost Your Physical Therapy Reputation and Build Confidence in Your Community Marketing strategies for your private physical therapy practice can be categorized in a number of different ways, but […]

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35 Physical Therapy Blog Resources

physical therapy blogging ideas

Publishing content on your physical therapy website may often feel like a daunting task.  Figuring out what to write about, how best to convey your message, and what elements to include in order to rank and attract readers can take some time to navigate.  This tends to ring especially true for newcomers, but even seasoned […]

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Physical Therapy Marketing Ideas – Positioning Yourself Against Your Competition


One of the most common challenges that private physical therapy practice owners face is something that’s seen across all businesses: How do you set yourself apart from everyone else?  Unless your clinic is in an extreme rural part of the country, you probably have to compete with a number of other practices in the area, […]

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Physical Therapy Marketing Strategy Part 3: Look to the marketing hourglass and patient journey for opportunities

physical therapy marketing hourglass

When it comes to laying out an effective physical therapy marketing strategy, it helps to have a conceptual structure to serve as the backbone for decision making. Figuring out how to formulate this structure can be challenging, but one smart guiding principle is to follow the shape of an hourglass to understand various thoughts patients […]

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Physical Therapy Marketing Strategy Part 2: Divide all potential patients into segments to reach people with a specific message

A one-size-fits-all approach simply won’t cut it for many problems that need solutions, and this applies to your private practice’s marketing plan, too. While it may be easier to craft a single message and distribute it in a single way, you’ll fail to reach many potential patients and other individuals when you use this type […]

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Physical Therapy Local Online Marketing with Social Media

physical therapy local social media marketing

Online marketing has a lot of advantages. It’s relatively inexpensive, easy to track, and a great way to reach a patient pool that spends an increasing amount of time in front of screens. Practice owners looking to leverage social media in their area can turn to three social media channels that will allow them to […]

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The Number 1 Factor in Physical Therapy Referral Marketing

physical therapy referral marketing

As the old saying goes, people buy from people they trust. How do you establish and maintain trust? Here are four easy ways to accomplish this today and improve your physical therapy referral marketing program. 1. LOOK LIKE A PRO Like it or not, in this world, looks matter. A professional appearance conveys respect to […]

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