Blog

Video Marketing – It’s Within Reach of All Physical Therapy Private Practices

This is a short post but I wanted to share a few ways that physical therapists can leverage video: Reputation Videos – create a video to feature the five-star service that you provide at your practice. Expert Interviews – share what makes you different from your competition, in a video. Patient Video Testimonials – written […]

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How to Add Your Physical Therapy Practice to Apple Maps

There are a number of different ways to increase the visibility of your physical therapy practice throughout the Internet, and one of the most effective moves you can make is to have it listed on various navigation sites like Apple Maps Connect. Adding your practice to Apple Maps and other sites will make it easier for prospective patients […]

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3 Statistics to Know For Successful Physical Therapy Online Marketing To Baby Boomers

When it comes to physical therapy online marketing, reaching the right audience is the most important component to a successful strategy. For physical therapy offices and businesses, it makes perfect sense for your physical therapy online marketing strategy to target baby boomers. As baby boomers age, they face mobility-related accidents, chronic illnesses, and other health […]

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2 Easy Ways to Improve Your Physical Therapy Online Marketing Content

“Content is king” is a common, hard truth that marketing strategists rally behind when talking about physical therapy online marketing. Any good website builds quality content in order to improve its ranking and support its marketing strategy at an optimal level. But what actually makes content “king,” and how can you improve it? For one, […]

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New Year’s Resolutions For Your Physical Therapy Blogging

The new year should be seen as a great new beginning for just about anything that needs a fresh start, and this can be especially true if your physical therapy blogging could use some revitalization. Whether you already blog and need to boost its quality and quantity, or if need to start a new blog, we recommend these four resolutions to get […]

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5 More Physical Therapy Online Marketing Terms Explained in Simple English

So, you’ve decide to start focusing on marketing your physical therapy practice online. You know you need to set up a website, a blog and social media pages. You now understand what search engine optimization (SEO) refers to and why it’s necessary to include keywords throughout your website, but there may still be some physical […]

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5 Physical Therapy Online Marketing Terms Explained in Simple English

Most people realize that online marketing is the future, but in many cases, they may not be entirely sure how to actually use it to their advantage. This can be particularly true for physical therapists, as the whole physical therapy online marketing world can seem a bit confusing. Going to a digital marketing expert may help […]

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I’m Kind of Fed Up with Something                   Today I’m pouring my heart out a bit and asking for you to share your thoughts, but first here’s why . . . Now, before you start to wonder what I’m selling today, don’t. I’m not selling anything but […]

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Why Physical Therapy Reputation Management Matters

Business owners have always known that excellent customer service is an integral part of running a successful business. Physical therapy is no exception, as satisfied patients spread the word of their positive experience and are largely responsible for helping a practice grow. Disgruntled patients, on the other hand, likely won’t return to your practice and […]

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Complete Beginner’s Guide to Physical Therapy Search Marketing

As a private practice owner, physical therapy search marketing is a channel that you cannot afford to neglect. Search engines account for an enormous percentage of all online traffic. They are constantly directing traffic to one website or another and the search giants of today have held strong percentages of market share since their origin. […]

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