Blog

Why Physical Therapy Reputation Management Matters

Business owners have always known that excellent customer service is an integral part of running a successful business. Physical therapy is no exception, as satisfied patients spread the word of their positive experience and are largely responsible for helping a practice grow. Disgruntled patients, on the other hand, likely won’t return to your practice and […]

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Complete Beginner’s Guide to Physical Therapy Search Marketing

As a private practice owner, physical therapy search marketing is a channel that you cannot afford to neglect. Search engines account for an enormous percentage of all online traffic. They are constantly directing traffic to one website or another and the search giants of today have held strong percentages of market share since their origin. […]

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Reputation Marketing for Physical Therapists: 3 Top Tips

In the field of medicine, your reputation is everything. Getting just one bad online review can have negatively impact your business in major ways. The worst part is, you may never know the business that you actually lost, since no one is going to tell you about it. This highlights why reputation marketing for physical […]

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Make Your Physical Therapy Website Local SEO Friendly

The phrase “location, location, location” doesn’t only apply to real estate. When you design your physical therapy website, focusing on your location with search engine optimization (SEO) in mind is an absolute must, whether you have one location or multiple offices spread across the state. The thing is, you can’t just have your physical address […]

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Physical Therapy Blogging: How You Can Make Your Strategy More Effective

We listen to feedback from our clients all the time, and it’s often clear that physical therapy blogging can be an intimidating pursuit, especially for a new office or website. Another pressing question that many private practices have is this: with so many other great blogs out there, how can we differentiate ourselves and draw […]

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How to Improve Physical Therapy Search Marketing

It’s 2016, and just about everything imaginable can be found on the Internet. As this expansion inevitably continues, you may start to grow concerned that the larger the Internet gets, the smaller your physical therapy practice’s website becomes, especially when all your competitors also have a sites of their own. The reality of the age […]

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What the Best Physical Therapy Websites Have to Offer

When it comes to building a website for your business, there are a few basic practices that are standard in any industry. The following are often considered essentials: An eye-catching display Easy navigation A clear sense of what your business is and what it has to offer But when it comes to physical therapy websites, […]

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Physical Therapy Newsletters Can Help You Earn Loyal Patients

If you’re not already creating and distributing effective physical therapy newsletters, it’s high time that you start. Newsletters have the power to transform new and possibly reluctant patients into loyalists that support your physical therapy practice with their repeat business and spread the good word regarding their positive experiences with you. Establish Your Expertise Using […]

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Three Tactics for Physical Therapy Online Marketing

Creating a comprehensive marketing strategy is easy when you have a big budget. But when you’re a small private practice and just getting started in the online space, you need a strategy that costs time, not money to boost your physical therapy online marketing. By learning how to produce the right content and where to […]

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How to Enhance Video Marketing for Physical Therapists

How do you spread the word about your physical therapy practice? For many therapists, this is a difficult question to answer. Limited resources and time often means having to rely on word of mouth from current patients to attract new visitors. But as it turns out, there are plenty of cost-effective ways to help patients […]

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Reputation Management for Physical Therapy: Important Tips to Implement Today

Maintaining a good reputation is important for any business, but it’s particularly important for anyone in the healthcare industry. To keep your private practice at the top, it’s critical to focus on reputation management for physical therapy right now. Don’t Wait for a Problem before Taking Action Physical therapists often focus on the importance of […]

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