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Telehealth Information from Various Resources (Make Sure to Add Additional Resources in the Comments) Have your patients support telehealth policy change.  Ask them to contact their Senator or Congressperson through this link from the APTA: https://www.votervoice.net/APTA/campaigns/73113/respond Start Here PPS Impact Magazine – Tips & Tricks to Start Telehealth Tomorrow.  A nice summary of how to […]

We have been working overtime to help you share the message that you are open and still treating patients. We Will Send Out a Message to Your Email List for You   Now We are Getting Ready to Send the March Newsletter for Our Clients You should log into your Control Panel and Edit your […]

We are compiling a list of resources for physical therapy private practice owners to help them deal with the Coronavirus outbreak. The Private Practice Section is recommending you contact your Senator and Congressmember to  ask for additional PPP funding. Here’s a template for you: Senate Committee’s Small Business Owner’s Guide here: Click here for a […]

As you are very well aware, we are in the midst of a Coronavirus outbreak and considerable social action & reaction. In an effort to support our clients, and the well-being of patients, we have put together resources that are available now, with plans for more in the near future. Here’s What We are Doing: […]

For the Most Effective Long-Term Strategy, Content Marketing is King An essential recommendation that we’ve touched on several times throughout this blog series is to develop a better grasp of who is—and who isn’t—actively looking for a physical therapist, and how this should affect your marketing strategy. This is a universal concept that applies to […]

The 5 Best Offline Tools that You Should be Using So far in this blog series (click here for Part 2 and click here for Part 1), we’ve covered a variety of inbound and outbound marketing methods that revolve primarily around a web-based strategy. Our last blog evaluated the merits of an outbound approach and […]

In our last blog, we showed you what an inbound marketing campaign can accomplish and walked you through the key steps needed to execute these types of strategies. An inbound approach can work incredibly well once someone finds you on the internet, but as we’ve pointed out, this isn’t always easy or likely. It also […]

There are Two Types of Physical Therapy Marketing: Inbound & Outbound Marketing.  This is Part 1 of my 4-part series: The 3 Steps of Inbound to Boost Your Physical Therapy Reputation and Build Confidence in Your Community Marketing strategies for your private physical therapy practice can be categorized in a number of different ways, but […]

Publishing content on your physical therapy website may often feel like a daunting task.  Figuring out what to write about, how best to convey your message, and what elements to include in order to rank and attract readers can take some time to navigate.  This tends to ring especially true for newcomers, but even seasoned […]

One of the most common challenges that private physical therapy practice owners face is something that’s seen across all businesses: How do you set yourself apart from everyone else?  Unless your clinic is in an extreme rural part of the country, you probably have to compete with a number of other practices in the area, […]

When it comes to laying out an effective physical therapy marketing strategy, it helps to have a conceptual structure to serve as the backbone for decision making. Figuring out how to formulate this structure can be challenging, but one smart guiding principle is to follow the shape of an hourglass to understand various thoughts patients […]

A one-size-fits-all approach simply won’t cut it for many problems that need solutions, and this applies to your private practice’s marketing plan, too. While it may be easier to craft a single message and distribute it in a single way, you’ll fail to reach many potential patients and other individuals when you use this type […]