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Keyword Research to Match the Patient’s Journey

physical therapy keyword research

Keyword research is as old as SEO itself. Search engines have always used keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords like “physical therapy Los Angeles” […]

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Physical Therapy Content Marketing – Creating a Budget

physical therapy content marketing

For most physical therapists, their expertise in having a successful practice is not linked to their personal knowledge of business or physical therapy content marketing.  It comes from their passion to deliver solutions to their patient’s physical needs.  Clinic owners have invested years into their physical therapy education, and it is this knowledge, patient care, […]

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Physical Therapy Social Media Marketing Tips

physical therapy social media marketing

With just a few improvements, your social media profiles could become the crown jewel of your digital marketing strategy. By switching up your approach and committing to a higher level of quality, you could soon be generating more leads, revenue, and interest in your physical therapy practice with minimal effort. The great thing about social […]

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Design & Development of Your Physical Therapy Home Page

physical-therapy-home-page-development

We get a lot of questions from our clients about what should be on a physical therapy website home page. Your physical therapy website first and foremost should be responsive – a website that adapts to or changes its shape and presentation in response to the screen that the viewer is looking for at your […]

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Physical Therapy Business Directories – a Practice Information Checklist

physical therapy business directories
The yellow pages are a thing of the past for most patients. Tens-of-millions of people now use online business directories each year and this applies to physical therapy business directories as well. These directories are designed to help online users locate the websites and information they are looking for. They are also a great way to […]
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Why You Need a Physical Therapy Blog…and Some Tips to Get It Done

In this presentation, I’m going to talk about why you need a physical therapy blog. I’m going to go through a formula for you, and also give you some specifics on how you can get the information out on your website quickly. So, why should you have a physical therapy blog? Because it helps you […]

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Physical Therapy Blogging: 3 Steps to follow, when writing catchy headlines.

physical therapy blogging headlines

Your headline is quite possibly the most important feature of your blog post.  It is your first impression and you only have seconds to capture your reader’s attention, sell them on your idea, and steer them towards your site. Keep in mind how much information you are competing with.  If your headline is long winded […]

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Thinking About Physical Therapy Blogging? Watch Out for These 4 Common Mistakes When Hiring a Writer

physical therapy blogging

Physical Therapist have chosen their professional career path because they want to take care of patients.  You’ve spent years investing in education grad school, fellowship training, con-ed galore and there’s no question you are the specialist in relieving their patients’ pain.   Why would PTs ever want to trade the fruits of their labor  (i.e. billing […]

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