Blog

  PT practice owners and marketing staff need to be familiar with social networking sites’ tools and customization possibilities, especially as they pertain to visual content. Instagram has become one of the top social networks, so I put together a summary that compares and contrasts the four Instagram content formats (posts, stories, reels, and IGTV). […]

As a physical therapy business owner, you know the value of a strong, effective website. Think about it for a second. If your target market is 35+ years of age, they use websites all of the time when making buying choices. A great website can be the key to attracting new patients, engaging with current […]

  2023 is just 6 weeks away.  Are you preparing for next year? Review these strategies and tactics so you can get some clarity on marketing, implement some of these easy strategies, and generate more new and repeat business. What is marketing – it’s finding someone with a need and getting them to know, like, […]

Here we are sharing some common mistakes that practice owners make online. While it’s easy to think these aren’t that big of a deal, they’re actually scaring new customers away. 1. Having a Website that’s Not Mobile-Optimized Almost everyone and their grandma is using a smartphone or tablet these days. If your website is not […]

What is an elevator pitch? An elevator pitch is defined as a succinct and persuasive sales pitch. Elevator pitches are also known as a talking logo by John Jantsch of Duct Tape Marketing or Your One Liner by Donald Miller of StoryBrand.com . Each of these marketing experts have their own take on what makes […]

Blog posts are an excellent tool for providing value to your audience.  They convey expertise, authority, and passion for your profession of physical therapy…not to mention, the posts are great content to publish on your social media channels like Facebook. But, if you want your blog posts to motivate your audience to take action, such […]

It’s not an easy question (and if you’d like our short answer, scroll to the bottom for a list of what you should be doing before TikTok). What many people don’t realize is that Tiktok is the fastest growing app of the decade.  The statistics are mind boggling.  It’s rapidly growing to a wide audience. […]

Patients are at Different Stages of the Recovery Journey Stage 1 –  This is the group of people that are earlier on in the quest for recovery.  Looking at our diagram at the top of the page here, these patients are suffering with symptoms.  Another way to put is is these patient are higher up […]

I want to share something with you that I see so many physical therapy practices failing to do – respond to good reviews. Many business owners falsely assume that a good review means their job is done, and leave these reviews unanswered. Huge mistake! People who’ve taken time out of their day to leave feedback […]

For over 19 years we’ve been helping PT private practices market their services online.  We’ve seen a lot of silver bullet, online marketing, promise you riches marketing companies come and go because: They extract all they can out of the PT private practice and move on, They don’t adapt to the changing market, Most Important […]

A marketing mix is the marketing strategy of a physical therapy practice that includes the main components that the owner(s) should consider to generate more business for the practice. Another definition from Wikipedia.org is as follows: Another way of stating it is that the 7P’s provide a framework to develop a practical marketing plan for […]

If you follow our blog, you know that we are huge fans of reputation marketing for physical therapy private practices.  It’s one of the few ways small practices can differentiate themselves and compete with the large corporations and hospitals. Sometimes practices, and in this case E-rehab.com, are victims of fraudulent reviews though. Below is a […]