Blog

Get Better Results From Your Physical Therapy Social Media Marketing

physical therapy marketing strategy

Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many physical therapy practices! The good news is that the pace of change in today’s private practice marketing world means that it’s never too late to jump […]

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Why an In-Depth Understanding of Your Patients Is the Only Marketing Strategy You Need

successfully marketing physical therapy to patients

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about knowing your patients. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience. So, if you want to be truly successful, you need to have […]

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How to Ensure Your Physical Therapy Blog Posts Stay Evergreen

physical therapy blogging

The best part about content marketing is its versatility. It can be specific to your practice, free and really covering any topic you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. A successful content marketing campaign for your physical therapy clinic […]

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Creating a Physical Therapy Marketing Campaign for 2019

physical therapy marketing plan

When done correctly, a marketing campaign has the ability to resonate with your patients long after it’s out of the spotlight. A well thought out campaign will make your practice memorable and influence the patient to take action, as well as giving your practice a personality and sharing your culture. If you want to create […]

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Why Patient Trust Is Vital to Your Practice

With increasing access to information on the internet, patient expectations are higher than they’ve ever been, and the competition is fierce. Patient trust has always been important for the success and growth of your physical therapy clinic, but this new environment makes it absolutely vital. Once you gain patient trust, it increases the likelihood they […]

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Video Marketing for Physical Therapists

It’s the new force for online marketing, and understanding its significance to the future of your Physical Therapy Practice. The exponential growth of online video usage is undeniably the future of all small business marketing plans, including physical therapy practices.  By not embracing our video minded culture in your next marketing plan, would be equivalent […]

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Keyword Research to Match the Patient’s Journey

physical therapy keyword research

Keyword research is as old as SEO itself. Search engines have always used keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords like “physical therapy Los Angeles” […]

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Physical Therapy Content Marketing – Creating a Budget

physical therapy content marketing

For most physical therapists, their expertise in having a successful practice is not linked to their personal knowledge of business or physical therapy content marketing.  It comes from their passion to deliver solutions to their patient’s physical needs.  Clinic owners have invested years into their physical therapy education, and it is this knowledge, patient care, […]

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