Blog

10 Observations About PT Promotion from My Travels

I just returned home from 3 consecutive weekends of travel to different areas of the United States.  The topic I spoke on was PT promotion in today’s online marketplace.  It’s always nice to get out and meet with my colleagues…those on the front line.  I wanted to share some of my observations: 1. Physical therapists […]

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How NOT to Capture Physical Therapy Reviews

Don’t try to gain an unfair advantage over their competition by paying for reviews…it could cost you.   I was browsing the net and ran across a Facebook page that offered to incentivize its fans if they were willing to post a physical therapy reviews on Yelp for one or more of their locations. There are […]

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Google Makes a Big Change in Local Search Marketing Stars

In working with clients to get them listed on page one of Google since 2003, we’ve seen a lot of changes. Most of those are barely noticeable by the layperson that uses Google once or twice per day or less. However, in a recent update, Google has made a change to local search results that […]

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Stay Up With the Times and Modernize Your Practice With a Strong Web Presence

Don’t Deny the Changing Tides of Business Some business owners, especially those with a bricks and mortar business, might like to pretend the Internet isn’t happening. This can be particularly true for private physical therapy practices that have been around for a while and have never needed to make any real drastic changes to adapt […]

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The Top 7 Questions Private Practices Ask About Social Media

More and more of the private practices we work with are starting to realize how important social media is for their business and recognize the need to have a presence on social media platforms like Twitter, Facebook and Google+. Some physical therapy practices who are too busy running the day-to-day affairs at their physical location, […]

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Video Marketing Services for Physical Therapy Private Practices

E-rehab.com is now offering video marketing services for physical therapy private practices. Other than a direct referral from a doctor or a patient, there aren’t many better ways to market to your community than with the video endorsement of the quality of your physical therapy services. What would a prospect think if they searched for […]

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How to Use E-Mail Lists as a Beneficial Marketing Tool

As a private practice owner you’re probably always looking for better ways to bring in new patients and market your business in the most effective way possible. New patients are essential to keep your practice growing, and the best way to draw them in is to have a strong presence in a number of different […]

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Wield the Power of YouTube to Get More Online Traffic to Your Practice

As you should very well know by now, traffic is essential for the success of any private physical therapy practice. Without traffic and new visitors to your website, you’ll fail to draw in potential patients, and you’ll have difficulty growing as a business. Unfortunately, you can have the best-looking site on the Internet, but if […]

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Why Your Private Practice Can’t Afford to Ignore Tablet Users

Who would have thought when Steve Jobs first introduced the iPad back in 2010 that it would become anywhere near as popular as it is today? All over the Internet, reviewers were openly mocking the tablet as a clumsy oversized iPhone. Now a quarter of all U.S. Internet users own tablets and the figures are […]

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How To Use #Hashtags And Get The Most Out Of Twitter

Meet the hashtag “#.” It doesn’t look like much, but if you use Twitter and haven’t mastered the hashtag yet, it is soon going to be your new best friend. Let’s face it: If you are new to Twitter or don’t use it very often, it can be very overwhelming. It’s hard to wade your way […]

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Attract More People To Your Practice And Expand Your Patient Base

Do you need more customers? Are you sick of people visiting your website but not calling to schedule an appointment? Much worse than having no visitors to your website is actually getting visitors, but no new patients. That can be quite frustrating. If that has happened to you, don’t despair. We are familiar with marketing […]

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Attract New Patients With Pinterest

Pinterest has fast become a force to be reckoned with in the world of social media, and its influence is still growing, not just in bringing products to the attention of consumers in a visual marketplace but in resulting sales and business growth. According to Wishpond, referrals that come from Pinterest spend a staggering 70% […]

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