Blog

As a small practice, physical therapy newsletters are a great way to share news, explain your expertise, and provide offers to your patients, but what happens if your analytics are telling you that no one reads them? Here are our top strategies to increase the open rates for your physical therapy newsletters. 1. Personalize, Personalize, […]

You’re already a talented and invested physical therapist. You’ve probably got a steady stream of patients who trust you and are seeing results. What’s next? How can you grow your client base and keep your patients healthy, even after their sessions are wrapped up?  We suggest physical therapy social media marketing. You don’t need to […]

For any website, a blog plays an important role in developing physical therapy blogging. But sometimes it’s hard to find a fresh topic to write about, especially if you’re writing consistently. Here are three ways to incorporate your keywords in a refreshing way, to help you with your blogging roadblocks. 1. Address local needs. You […]

There are certain things that everyone is looking for in a physical therapy website developer. Some of these are pretty basic things. You want a functional website that’s going to generate more traffic for your business. You want your website to be a patient education tool. You want your website to help with operational efficiency. […]

Each day I speak with a client or prospect that wants to generate more business from the web.  They are overwhelmed, confused, have been burned and simply don’t know what to do. It’s not surprising when you consider all of the possible forms of advertising communication as diagrammed here in The Conversation Prism:   Your head […]

Google AdWords for Physical Therapy Private Practices Physical therapy private practice owners are always looking for ways to generate leads.  Google AdWords is certainly one option but it can be expensive. I just finished auditing another client’s AdWords account.  One of the main questions she had was, “How does Google determine who shows up number […]

Video marketing is one of the most popular marketing tools because it is a great way to promote your business. But it’s not just for retail businesses. Video marketing for physical therapists is also an affordable marketing channel to reach your local community.  Consider these stats when it comes to video, consumers, health care information, […]

It’s a little ironic: you’re a physical therapist who improves the health of others, but when tasked with the overwhelming flood of information involved in online marketing, you become stressed, tense, and exhausted. But there’s a quick relief valve to this stress: step back and look at the big picture — at the panorama that […]

What is search engine optimization (SEO) for your PT Practice? We define physical therapy SEO as search engine optimization for your physical therapy practice website (learn more about how to do your own on-page optimization here). You want to grow your practice by having a website to draw more people who will use your physical therapy […]

It’s common knowledge that Google has the market share of eyeballs for search.  But Bing.com, while trying to make a push for users, has screwed up again…and at the expense of business owners. We had a few calls today from upset physical therapy practice owners complaining Bing.com is showing old Yelp reviews which were inconsistent […]

Marketing to doctors is especially challenging. They are a very busy bunch that tend to be quite skeptical of marketing materials. You can overcome these obstacles, however, with an effective newsletter strategy. Newsletters are an excellent way to position your physical therapy practice as a true resource. Here are three ways to accomplish this. Be […]

                    There are many ways to start your own physical therapy blogging regimen.  If we have put the cart before the horse and you are still considering whether or not you need a blog, well…take a look at these stats here. Success Stories These stories can […]