Blog

When the path of a new patient appointment can begin at any time, in any location and on any device, it’s becoming apparent that physical therapy practices need to create a seamless experience across the entire process. With so many devices available to complete a task, patients can switch between them to set their appointments. […]

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about knowing your patients. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience. So, if you want to be truly successful, you need to have […]

The best part about content marketing is its versatility. It can be specific to your practice, free and really covering any topic you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. A successful content marketing campaign for your physical therapy clinic […]

When done correctly, a marketing campaign has the ability to resonate with your patients long after it’s out of the spotlight. A well thought out campaign will make your practice memorable and influence the patient to take action, as well as giving your practice a personality and sharing your culture. If you want to create […]

With increasing access to information on the internet, patient expectations are higher than they’ve ever been, and the competition is fierce. Patient trust has always been important for the success and growth of your physical therapy clinic, but this new environment makes it absolutely vital. Once you gain patient trust, it increases the likelihood they […]

It’s the new force for online marketing, and understanding its significance to the future of your Physical Therapy Practice. The exponential growth of online video usage is undeniably the future of all small business marketing plans, including physical therapy practices.  By not embracing our video minded culture in your next marketing plan, would be equivalent […]

Keyword research is as old as SEO itself. Search engines have always used keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords like “physical therapy Los Angeles” […]

Do you ever wonder why your Facebook likes and posts seem to be from the same people? It’s true, you may have 100s of friends, but you only hear from the same group of people.  There are ways to reach a broader scope, but first you have to understand the techniques facebook uses to disseminate […]

For most physical therapists, their expertise in having a successful practice is not linked to their personal knowledge of business or physical therapy content marketing.  It comes from their passion to deliver solutions to their patient’s physical needs.  Clinic owners have invested years into their physical therapy education, and it is this knowledge, patient care, […]

When a potential new patient visits your website (we’ll call them a visitor) there are seven questions you need to be answering for them.  Good physical therapy website development should address all of these and your physical therapy web designer/developer should have experience in and the ability to help you answer all of these questions. […]

With just a few improvements, your social media profiles could become the crown jewel of your digital marketing strategy. By switching up your approach and committing to a higher level of quality, you could soon be generating more leads, revenue, and interest in your physical therapy practice with minimal effort. The great thing about social […]

No doubt you have already set up a Facebook Page for your practice and hopefully you have a number of fans that have joined your page since then. Your goal now is to build a relationship with these fans and interact with them. You want to let your fans know that you value them and […]