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Physicians often overlook the value of physical therapy. But if you bring them clinical proof of the value it can provide to their patients, they’re more likely to refer to you than if you were to just ask them for a referral point-blank.
Here are three great clinical research articles you can download and drop off with your referring physicians next time you stop by their offices.
1. For a detailed study that found delayed physical therapy consultation is associated with increased costs and health care utilization for many patients, read “Timing of Physical Therapy Consultation on 1-year Healthcare Utilization and Costs in Patients Seeking Care for Neck Pain: A Retrospective Cohort” at L.PTClinic.com/36lHrNn.
2. For a conclusion that for those with acute low back pain, immediate referral to a physical therapist may lead to decreased health care utilization and costs, recommend “Immediate Physical Therapy Initiation in Patients With Acute Low Back Pain Is Associated With a Reduction in Downstream Health Care Utilization and Costs” at L.PTClinic.com/354hPV6.
3. For a compelling proposition that current literature indicates moderate support of using exercise therapy in the treatment of full thickness rotator cuff tears, try “Exercise Therapy in the Non-Operative Treatment of Full-Thickness Rotator Cuff Tears: A Systematic Review” at L.PTClinic.com/358BQJV.
These articles, as well as hundreds more available online, are great resources for selling your services.
Whether you’re communicating via the internet or in person, don’t start the conversation empty-handed. Print the articles in full and deliver them.
Have a conversation about your services, and let them know the proven value you can bring to their patients.
Need Help with Physician Referral Marketing?
We can help. Click here to schedule some time with David Straight, DPT & co-owner or call 760-585-9097
We provide physical therapy marketing that’s affordable and doing it right is a must. Contact us today!