It’s no secret that it’s much easier to keep a customer than it is to obtain a new one. If that’s the case, what are the best ways to market specifically to previous customers? It doesn’t always involve direct marketing; much of it has to do with simple follow-up.
MESSAGES PATIENTS – GENERATE REPEAT BUSINESS BY STAYING IN TOUCH
People like it when you remember things about them. Mailing goodwill messages to your patients for events and milestones, like birthdays or anniversaries, can go a long way in keeping you top of mind. If they like you, they’re more likely to choose you again if they have a need for your PT services.
PHYSICAL THERAPY EMAIL NEWSLETTERS – THEY’RE AFFORDABLE, AUTOMATED, AND EASY
Creating an email list of your past patients is as simple as asking them to provide their email when they visit your office. Gather those emails, input them into your E-Rehab Control Panel, and we will send your patients a welcome, a thank-you, and monthly messages. Information about how to improve or maintain health, special offers, and reminders about follow-up services are all fair game.
NEW TREATMENTS – LET YOUR PATIENTS KNOW ABOUT NEW SERVICES
Some patients will no longer need your services because they’ve reached their goals, and that’s fantastic. But some patients may not be so lucky, and they will be looking for new ways to heal. So, when you have new treatments to offer, you should go back to this pool of patients and let them know. Even those who feel 80–90% normal might be interested in your new services.
TEXT MESSAGING – THE BEST WAY TO COMMUNICATE
Texting is becoming the easiest way to communicate with clients, both past and present. It’s fast, direct, and easy. Just as you would with email, keep a database of cellphone numbers and send text messages as necessary. Your previous patients will appreciate how quickly they’re getting useful information.
PRINT NEWSLETTERS – FOR THOSE WITH LARGER BUDGETS
If you’ve spent time reading this newsletter, you know it can be effective for staying top of mind. Newsletters put your business in your patients’ thoughts, provide information, advertise, and show personality. For some, a print newsletter is more effective than an email newsletter because there’s simply more impact when you hold something in your hand.
Need help getting your PT Online Marketing Right?
We can help. Click here to schedule some time with David Straight, DPT & co-owner or call 760-585-9097
Physical therapy online marketing is affordable and doing it right is a must. Contact us today!