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Physical Therapy Inbound vs. Outbound Marketing – Part 1

physical therapy inbound marketing

There are Two Types of Physical Therapy Marketing: Inbound & Outbound Marketing.  This is Part 1 of my 4-part series: The 3 Steps of Inbound to Boost Your Physical Therapy Reputation and Build Confidence in Your Community Marketing strategies for your private physical therapy practice can be categorized in a number of different ways, but […]

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35 Physical Therapy Blog Resources

physical therapy blogging ideas

Publishing content on your physical therapy website may often feel like a daunting task.  Figuring out what to write about, how best to convey your message, and what elements to include in order to rank and attract readers can take some time to navigate.  This tends to ring especially true for newcomers, but even seasoned […]

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Physical Therapy Marketing Ideas – Positioning Yourself Against Your Competition

PHYSICAL THERAPY PRACTICE POSITIONING

One of the most common challenges that private physical therapy practice owners face is something that’s seen across all businesses: How do you set yourself apart from everyone else?  Unless your clinic is in an extreme rural part of the country, you probably have to compete with a number of other practices in the area, […]

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Physical Therapy Marketing Strategy Part 3: Look to the marketing hourglass and patient journey for opportunities

physical therapy marketing hourglass

When it comes to laying out an effective physical therapy marketing strategy, it helps to have a conceptual structure to serve as the backbone for decision making. Figuring out how to formulate this structure can be challenging, but one smart guiding principle is to follow the shape of an hourglass to understand various thoughts patients […]

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Physical Therapy Marketing Strategy Part 2: Divide all potential patients into segments to reach people with a specific message

A one-size-fits-all approach simply won’t cut it for many problems that need solutions, and this applies to your private practice’s marketing plan, too. While it may be easier to craft a single message and distribute it in a single way, you’ll fail to reach many potential patients and other individuals when you use this type […]

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Physical Therapy Local Online Marketing with Social Media

physical therapy local social media marketing

Online marketing has a lot of advantages. It’s relatively inexpensive, easy to track, and a great way to reach a patient pool that spends an increasing amount of time in front of screens. Practice owners looking to leverage social media in their area can turn to three social media channels that will allow them to […]

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The Number 1 Factor in Physical Therapy Referral Marketing

physical therapy referral marketing

As the old saying goes, people buy from people they trust. How do you establish and maintain trust? Here are four easy ways to accomplish this today and improve your physical therapy referral marketing program. 1. LOOK LIKE A PRO Like it or not, in this world, looks matter. A professional appearance conveys respect to […]

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Physical Therapy Website Accessibility – ADA Compliance in the Digital World

ADA compliance and PT website design and development

Physical therapists understand the importance of creating an accessible environment better than most professionals. Working with people who are injured or struggling with pain often involves meeting them on their level, and the same is true for creating a space that’s welcoming for people with physical disabilities. When it comes to creating accessible spaces, we […]

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Physical Therapy Marketing Tip: How to Use Micro-Influencers To Grow Your Practice

physical therapy influencer marketing

What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, that are in your local community. They know a lot about your community and people look to them for recommendations and advice about what matters and what to purchase. Since micro-influencers resemble more of a trusted friend […]

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Four Different Ways You Can Create Targeted Local Physical Therapy Ad Campaigns On Facebook

physical therapy Facebook ad targeting

Facebook has become a powerful advertising platform for small businesses including physical therapy practices. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes this ad platform a very effective option for PT clinics. Practices can reach potential new patients, grow […]

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