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One of the biggest mistakes I see is that PT practices fail to understand the experience that patients go through when choosing a practice. If you want to make an easy tactical change to your marketing in 2017, focus on the middle and end of your funnel. I hope this infographic will help:

There is a systematic way to generate more referrals from physicians.  Here’s the simple blueprint we’ve used to generate more physical therapy referrals from doctors:

This is a short post but I wanted to share a few ways that physical therapists can leverage video: Reputation Videos – create a video to feature the five-star service that you provide at your practice. Expert Interviews – share what makes you different from your competition, in a video. Patient Video Testimonials – written […]

There are a number of different ways to increase the visibility of your physical therapy practice throughout the Internet, and one of the most effective moves you can make is to have it listed on various navigation sites like Apple Maps Connect. Adding your practice to Apple Maps and other sites will make it easier for prospective patients […]

It appears to be more useful on a personal level but physical therapy social media marketing can help greatly in increasing the visibility of your business.  By promoting interaction with your patients, it can also help you to perform market research. The Aura of Authenticity About Facebook “Likes” Since Facebook is largely an informal space, people […]

When it comes to physical therapy online marketing, reaching the right audience is the most important component to a successful strategy. For physical therapy offices and businesses, it makes perfect sense for your physical therapy online marketing strategy to target baby boomers. As baby boomers age, they face mobility-related accidents, chronic illnesses, and other health […]

“Content is king” is a common, hard truth that marketing strategists rally behind when talking about physical therapy online marketing. Any good website builds quality content in order to improve its ranking and support its marketing strategy at an optimal level. But what actually makes content “king,” and how can you improve it? For one, […]

The new year should be seen as a great new beginning for just about anything that needs a fresh start, and this can be especially true if your physical therapy blogging could use some revitalization. Whether you already blog and need to boost its quality and quantity, or if need to start a new blog, we recommend these four resolutions to get […]

Physical therapy website development can be a delicate affair. You want your website to come across as positive and you want to create the idea of healing, but you don’t want to give to much attention to physical pain. This is why you have to walk a fine line between acknowledging the issues that lead […]

So, you’ve decide to start focusing on marketing your physical therapy practice online. You know you need to set up a website, a blog and social media pages. You now understand what search engine optimization (SEO) refers to and why it’s necessary to include keywords throughout your website, but there may still be some physical […]

Most people realize that online marketing is the future, but in many cases, they may not be entirely sure how to actually use it to their advantage. This can be particularly true for physical therapists, as the whole physical therapy online marketing world can seem a bit confusing. Going to a digital marketing expert may help […]

I’m Kind of Fed Up with Something                   Today I’m pouring my heart out a bit and asking for you to share your thoughts, but first here’s why . . . Now, before you start to wonder what I’m selling today, don’t. I’m not selling anything but […]