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Here are some thoughts about negative physical therapy ratings and reviews, why they aren’t so bad, how and why you should respond to them, as well as positive reviews too. Before I get into it, you should know that an occasional negative review is actually beneficial.  Don’t believe it? Check this study out (available as […]

We’ve all heard that we should be creating more content for our practice.  Physical therapy content marketing is a type of marketing strategy that you might want to consider. Years ago, popular marketer Gary Vaynerchuk stated that all businesses are media businesses.  You’ve probably heard you need to create blog posts, videos, podcasts, and social […]

Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many physical therapy practices! The good news is that the pace of change in today’s private practice marketing world means that it’s never too late to jump […]

When the path of a new patient appointment can begin at any time, in any location and on any device, it’s becoming apparent that physical therapy practices need to create a seamless experience across the entire process. With so many devices available to complete a task, patients can switch between them to set their appointments. […]

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about knowing your patients. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience. So, if you want to be truly successful, you need to have […]

The best part about content marketing is its versatility. It can be specific to your practice, free and really covering any topic you want it to be, plus it’s easy for beginners to get started. That said, not every aspect of creating content is easy. A successful content marketing campaign for your physical therapy clinic […]

When done correctly, a marketing campaign has the ability to resonate with your patients long after it’s out of the spotlight. A well thought out campaign will make your practice memorable and influence the patient to take action, as well as giving your practice a personality and sharing your culture. If you want to create […]

With increasing access to information on the internet, patient expectations are higher than they’ve ever been, and the competition is fierce. Patient trust has always been important for the success and growth of your physical therapy clinic, but this new environment makes it absolutely vital. Once you gain patient trust, it increases the likelihood they […]

It’s the new force for online marketing, and understanding its significance to the future of your Physical Therapy Practice. The exponential growth of online video usage is undeniably the future of all small business marketing plans, including physical therapy practices.  By not embracing our video minded culture in your next marketing plan, would be equivalent […]

Keyword research is as old as SEO itself. Search engines have always used keywords to provide a list of relevant results to the searcher, and as this SEO market expanded, Google brought in an advertising platform that gave businesses a chance to appear on search engine results pages for keywords like “physical therapy Los Angeles” […]

Do you ever wonder why your Facebook likes and posts seem to be from the same people? It’s true, you may have 100s of friends, but you only hear from the same group of people.  There are ways to reach a broader scope, but first you have to understand the techniques facebook uses to disseminate […]

For most physical therapists, their expertise in having a successful practice is not linked to their personal knowledge of business or physical therapy content marketing.  It comes from their passion to deliver solutions to their patient’s physical needs.  Clinic owners have invested years into their physical therapy education, and it is this knowledge, patient care, […]