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Physical Therapy SEO – A Big Hit for Some in December, 2021 Back in end of November/early December of 2021, Google made some significant changes to the Google Maps ranking algorithm. Search Engine Optimization companies (SEO’s) termed this Google algorithm change – Vicinity.  Sterling Sky was one of the first to write on this Google […]

Have you heard of conversion rate optimization? It is the practice of increasing the percentage of users who perform a desired action – hotjar.com “How does this apply to a physical therapy practice, and does it really matter?” The answer is a resounding “yes”. To clarify the above definition as it applies to you, the […]

Having worked with over 2000 practices, generated over 100,000 appointment requests and over 600,000 phone calls, we’ve continued to evolve our physical therapy marketing services based on data, feedback, patients case studies, and client wants and needs. Below you’ll find four tips, based on considerable experience, that will help you develop a better PT private […]

There’s a saying in marketing: “People judge what they can’t see based on what they can see.” With new patient acquisition becoming more difficult, it’s critical that your physical therapy website be a reflection of the high-quality service you provide. Moreover, it’s a lot easier to convert viewers that are visiting your website right now […]

One of the human brain’s most fascinating qualities is its ability to remember narratives…like a playoff game at Lambeau Field. You may not remember what time your mail carrier comes or recall your Netflix password instantly, but I bet you can talk about a sporting event, like Sunday Night Football, or a movie you love […]

If you are just starting your practice, here are some physical therapy branding mistakes that could torpedo your company’s image. The value of a strong brand cannot be overstated when it comes to growing your business. We call adhesive bandages Band-Aids and cotton swabs Q-tips because those companies excel at creating memorable, trusted brands that […]

Are you thinking about running Facebook ads for your PT clinic? Here’s something that I really need to explain to practice owners: Facebook ads are just the WORST marketing strategy to start with for physical therapy clinic owners. I’m not saying ads don’t work. But there’s just so much that goes into the success of […]

Physicians often overlook the value of physical therapy. But if you bring them clinical proof of the value it can provide to their patients, they’re more likely to refer to you than if you were to just ask them for a referral point-blank. Here are three great clinical research articles you can download and drop […]

We’re well into 2021 and the pandemic is waning.  If you’re still struggling to fill your clinic, so it may be time to think about advertising…in particular, Google The first component (and usually the most expensive) of a marketing strategy is lead generation. John Jantsch calls this step getting people to “know” you. Alan Dibb […]

It’s no secret that it’s much easier to keep a customer than it is to obtain a new one. If that’s the case, what are the best ways to market specifically to previous customers? It doesn’t always involve direct marketing; much of it has to do with simple follow-up. MESSAGES PATIENTS – GENERATE REPEAT BUSINESS […]

Spring is here, and that means you may be gearing up to do some hefty cleaning at home or in the office. But spring cleaning can be accomplished in other ways as well. This is a great opportunity to revamp your marketing strategies by cleaning out some of the “marketing cobwebs” you’ve been ignoring for […]

The AIDA diagram pictured describes the path that a consumer will follow to become a patient.  In this conceptual funnel, the patient passes from one step to the next.  Those that do not move to the next step, are said to have “fallen or leaked out of the funnel”. I particularly like this way of describing […]