Blog

Search Engine Optimization (SEO)—the never-ending quest to fine-tune (or completely gut) your website so that it performs better in search rankings—can be a tiring race to run because the rule-makers (i.e. Google) are always changing the rules. This can be especially frustrating for your practice when it comes to physical therapy SEO. But as we […]

Running a successful physical therapy practice is about more than just knowing how to help patients rehabilitate from their injuries. As the owner of a private practice, you’re not only marketing your expertise as a physical therapist. You are also marketing yourself. This is why reputation marketing for physical therapists is such an important component […]

Is your PT practice struggling to get new clients, losing clients, or just lacking the consistency needed to keep your therapists busy? If this sounds familiar, it might be because you aren’t taking full advantage of all the effective PT marketing strategies that are available to you. To help you make better use of these […]

A crucial part of physical therapy website design is providing information patients really want to know about rather than reading mere sales tactics. When prospective patients seek out physical therapy, they want to know what sets you apart from everyone else. Ultimately, most of those people likely have serious physical problems and don’t want to […]

Good Physical Therapy SEO Starts with Some Simple Planning New doctors and physical therapists building their practices websites can greatly improve their reach by targeting physical therapy SEO keywords. But how do you know what words to target? Here are the steps to keyword research you’ll need to implement in order to start your SEO marketing strategy, […]

The process of video marketing for physical therapists is one that requires showcasing exactly what makes you different from your competition. No doubt you have many other physical therapy clinics competing with you in your town or city. You might have even lost many of your patients to your competition because your competitors offered something […]

As a small practice, physical therapy newsletters are a great way to share news, explain your expertise, and provide offers to your patients, but what happens if your analytics are telling you that no one reads them? Here are our top strategies to increase the open rates for your physical therapy newsletters. 1. Personalize, Personalize, […]

You’re already a talented and invested physical therapist. You’ve probably got a steady stream of patients who trust you and are seeing results. What’s next? How can you grow your client base and keep your patients healthy, even after their sessions are wrapped up?  We suggest physical therapy social media marketing. You don’t need to […]

For any website, a blog plays an important role in developing physical therapy blogging. But sometimes it’s hard to find a fresh topic to write about, especially if you’re writing consistently. Here are three ways to incorporate your keywords in a refreshing way, to help you with your blogging roadblocks. 1. Address local needs. You […]

There are certain things that everyone is looking for in a physical therapy website developer. Some of these are pretty basic things. You want a functional website that’s going to generate more traffic for your business. You want your website to be a patient education tool. You want your website to help with operational efficiency. […]

Each day I speak with a client or prospect that wants to generate more business from the web.  They are overwhelmed, confused, have been burned and simply don’t know what to do. It’s not surprising when you consider all of the possible forms of advertising communication as diagrammed here in The Conversation Prism:   Your head […]

Physical therapy online marketing is a necessary move if you want to hone in on capturing prospective patients who spend time online. Even if you’ve already done extensive online marketing for your physical therapy practice, you’ve likely realized that you need to focus more on capturing the right demographics. It isn’t enough to just market […]