Blog

Online blogging has given individuals and businesses alike the opportunity to reach out to others, spread their message, and gain support for their practice and profession. Physical therapy blogs are a great way for physical therapists to explain more about their work, inform the public about health conditions, and connect with potential patients. While blogging […]

How Patients Use These Tools

Call us crazy but we see great potential for online mobile marketing. We really don’t think it’s crazy given the unbelieveable statistics. Check out these numbers from Google regarding the number of times users go online on their smart phone each day. As such, part of a comprehensive physical therapy marketing strategy should be about […]

I recently wrote this guest blog post on the Web PT blog. Below is the summary and you can follow the link for the entire article on physical therapy reputation management. [colored_box variation=”wheat” bgColor=”#f8f0c9″ textColor=”#8d8d8d”] As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one negative one […]

From PTPN and E-rehab: How to Use Smartphones to Market to Your Patients and Add Dollars to Your Bottom Line from PTPN Inc on Vimeo.

Patient reviews are powerful. Consumers trust their peers more than anyone else when making buying decisions. Studies indicate that great Yelp reviews can positively impact business growth. Pew Internet studies indicate that 19 percent of patients consult reviews when making health care decisions. Yelp Wrong and It Could Cost You Yelp is continuously making efforts […]

“Outside Looking In” by Larry Benz from Evidence In Motion on Vimeo. How might we apply this knowledge in the promotion of physical therapy as well?

I’ve been brainstorming with some of the industry’s leading professionals like marketing expert Lynn Steffes, PT, DPT of Steffes & Associates, and finance expert Chuck Felder, PT, DPT of HCS Consulting, about how we can help you succeed in 2013. It’s not your fault that Medicare/CMS are proposing such drastic changes. We do need to […]

TIP 4: CREATE YOUR PRACTICE BUSINESS PAGE Last week I discussed 3 TIPS to help you make the most of LinkedIn when trying to hire a new PT for your practice. This week I am going to provide you with a 4th tip that will help improve your business’ presence on LinkedIn. Below are some […]

HOW TO MAKE THE MOST OF LINKEDIN FOR FREE! You probably already have a LinkedIn profile on the number one professional social media platform…LinkedIn. But are you using it to its full potential? For example have you ever used it to find your accountant or to recruit a new physical therapist for your practice? In […]

Starting a Physical Therapy Blog A website is a great way to increase visibility of your physical therapy practice, but some websites are far more effective than others. Every page should be easy to get to, attractive, organized, and provide valuable information to prospective patients. After all, if you don’t specifically direct patients back to […]

This is part 1 of a 2-part interview I did with PTPN’s marketing director Stephen Moore. This issue features a Part 1 of a Q&A with David Straight, PT, DPT, founder of E-rehab, an online marketing company and PTPN Preferred Vendor, about Google+ Local. [note_box]Q. What is Google+ Local? A. Google+ Local is Google’s version […]