Blog

Is your PT practice struggling to get new clients, losing clients, or just lacking the consistency needed to keep your therapists busy? If this sounds familiar, it might be because you aren’t taking full advantage of all the effective PT marketing strategies that are available to you. To help you make better use of these […]

A crucial part of physical therapy website design is providing information patients really want to know about rather than reading mere sales tactics. When prospective patients seek out physical therapy, they want to know what sets you apart from everyone else. Ultimately, most of those people likely have serious physical problems and don’t want to […]

Good Physical Therapy SEO Starts with Some Simple Planning New doctors and physical therapists building their practices websites can greatly improve their reach by targeting physical therapy SEO keywords. But how do you know what words to target? Here are the steps to keyword research you’ll need to implement in order to start your SEO marketing strategy, […]

The process of video marketing for physical therapists is one that requires showcasing exactly what makes you different from your competition. No doubt you have many other physical therapy clinics competing with you in your town or city. You might have even lost many of your patients to your competition because your competitors offered something […]

As a small practice, physical therapy newsletters are a great way to share news, explain your expertise, and provide offers to your patients, but what happens if your analytics are telling you that no one reads them? Here are our top strategies to increase the open rates for your physical therapy newsletters. 1. Personalize, Personalize, […]

You’re already a talented and invested physical therapist. You’ve probably got a steady stream of patients who trust you and are seeing results. What’s next? How can you grow your client base and keep your patients healthy, even after their sessions are wrapped up?  We suggest physical therapy social media marketing. You don’t need to […]

For any website, a blog plays an important role in developing physical therapy blogging. But sometimes it’s hard to find a fresh topic to write about, especially if you’re writing consistently. Here are three ways to incorporate your keywords in a refreshing way, to help you with your blogging roadblocks. 1. Address local needs. You […]

There are certain things that everyone is looking for in a physical therapy website developer. Some of these are pretty basic things. You want a functional website that’s going to generate more traffic for your business. You want your website to be a patient education tool. You want your website to help with operational efficiency. […]

Each day I speak with a client or prospect that wants to generate more business from the web.  They are overwhelmed, confused, have been burned and simply don’t know what to do. It’s not surprising when you consider all of the possible forms of advertising communication as diagrammed here in The Conversation Prism:   Your head […]

Google AdWords for Physical Therapy Private Practices Physical therapy private practice owners are always looking for ways to generate leads.  Google AdWords is certainly one option but it can be expensive. I just finished auditing another client’s AdWords account.  One of the main questions she had was, “How does Google determine who shows up number […]

Video marketing is one of the most popular marketing tools because it is a great way to promote your business. But it’s not just for retail businesses. Video marketing for physical therapists is also an affordable marketing channel to reach your local community.  Consider these stats when it comes to video, consumers, health care information, […]

It’s a little ironic: you’re a physical therapist who improves the health of others, but when tasked with the overwhelming flood of information involved in online marketing, you become stressed, tense, and exhausted. But there’s a quick relief valve to this stress: step back and look at the big picture — at the panorama that […]