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Each day I speak with a client or prospect that wants to generate more business from the web.  They are overwhelmed, confused, have been burned and simply don’t know what to do. It’s not surprising when you consider all of the possible forms of advertising communication as diagrammed here in The Conversation Prism:   Your head […]

Physical therapy online marketing is a necessary move if you want to hone in on capturing prospective patients who spend time online. Even if you’ve already done extensive online marketing for your physical therapy practice, you’ve likely realized that you need to focus more on capturing the right demographics. It isn’t enough to just market […]

Google AdWords for Physical Therapy Private Practices Physical therapy private practice owners are always looking for ways to generate leads.  Google AdWords is certainly one option but it can be expensive. I just finished auditing another client’s AdWords account.  One of the main questions she had was, “How does Google determine who shows up number […]

Video marketing is one of the most popular marketing tools because it is a great way to promote your business. But it’s not just for retail businesses. Video marketing for physical therapists is also an affordable marketing channel to reach your local community.  Consider these stats when it comes to video, consumers, health care information, […]

It’s a little ironic: you’re a physical therapist who improves the health of others, but when tasked with the overwhelming flood of information involved in online marketing, you become stressed, tense, and exhausted. But there’s a quick relief valve to this stress: step back and look at the big picture — at the panorama that […]

What is search engine optimization (SEO) for your PT Practice? We define physical therapy SEO as search engine optimization for your physical therapy practice website (learn more about how to do your own on-page optimization here). You want to grow your practice by having a website to draw more people who will use your physical therapy […]

It’s common knowledge that Google has the market share of eyeballs for search.  But Bing.com, while trying to make a push for users, has screwed up again…and at the expense of business owners. We had a few calls today from upset physical therapy practice owners complaining Bing.com is showing old Yelp reviews which were inconsistent […]

Marketing to doctors is especially challenging. They are a very busy bunch that tend to be quite skeptical of marketing materials. You can overcome these obstacles, however, with an effective newsletter strategy. Newsletters are an excellent way to position your physical therapy practice as a true resource. Here are three ways to accomplish this. Be […]

                    There are many ways to start your own physical therapy blogging regimen.  If we have put the cart before the horse and you are still considering whether or not you need a blog, well…take a look at these stats here. Success Stories These stories can […]

Reputation management for physical therapy is an important aspect of modern marketing and business practices. Your business reputation is important, and in the social age, people can say things about you anytime, anywhere and have a drastic impact on your business processes. The following reasons PT businesses need reputation management show the value of proactively […]

Digital marketing has quickly become the most common and fastest way to reach a wide audience. However, simply having a website isn’t enough to reach a vast audience. We recommend you have a simple physical therapy social media marketing strategy.  A 2014 study performed by Social Media Examiner found that a whopping 97% of marketers […]

Google Warning Those without Mobile Optimized Websites Physical Therapy Mobile Websites (also called Mobile-Optimized) are Now a Must for PT Practices   Are your prospects and patients having a bad online experience when they visit your website?  If you don’t have a mobile optimized website, about 30%-40% probably aren’t happy.  In raw numbers, that could […]