Blog

A Practical Tip that You can Implement in 2 Minutes Make sure your Physical Therapy Facebook Fans (Facebook users that have “Liked” your Facebook business page) can contact you fast and easy with Facebook’s new Call To Action Button. In this video, I will show you how easy it is to create a call to […]

Visualizing How Patients Choose Your Practice Online Can Help You Improve the Process In marketing, we talk about funnels to describe the process of identifying patients and getting them to know, like, trust, try, buy, repeat and refer. This infographic is an online marketing funnel for physical therapy practices. Note: at the bottom, in the […]

A Value Proposition to Offer Your Primary Care Physician Referral Sources There are a number of studies that demonstrate the value that physical therapists offer.  Here’s an infographic/newspaper ad I put together for a local practice. Reminder: when you do create some physical therapy marketing collateral, make sure you have a call to action as […]

Physical Therapy Newsletters are a No-Brainer As the owner of a private physical therapy practice, there are numerous ways to increase your patient volume. One of the affordable ways to stay in touch with patients is with an physical therapy newsletter. Online marketing is a must for anyone who owns a practice. After developing personal […]

Google has made life much easier for physical therapy practice owners with the launch of its exciting new tool, Google My Business. It combines: Google Places, Google Maps, Google Analytics & Insights Google+ They are all under one easy-to-use dashboard and now, managing multiple Google accounts has never been simpler and the marketing advantages are […]

Jack Dorsey sent the very first Twitter message at 9:50 pm on March 21st of 2006. Ever since, Twitter has become a vital means of communication for many and has grown into the one of the most popular social networks online. Twitter is such a hit because it’s so easy to use. Unlike other social […]

Do you get upset and frustrated with the constant changes that take place in the world of online marketing. Are you confused about how to create a complete online physical therapy marketing strategy? You Don’t Have to Be… While marketing online can seem overwhelming, with just a little knowledge, patience, and perseverance, some simple physical […]

Marketing yourself and your services online isn’t just about setting up the right website and an occasional blog post. The internet is huge, and you have to know how to utilize it to get the most effective results for your physical therapy private practice. Currently, a very effective way to stay in touch with current […]

I just returned home from 3 consecutive weekends of travel to different areas of the United States.  The topic I spoke on was PT promotion in today’s online marketplace.  It’s always nice to get out and meet with my colleagues…those on the front line.  I wanted to share some of my observations: 1. Physical therapists […]

Don’t try to gain an unfair advantage over their competition by paying for reviews…it could cost you.   I was browsing the net and ran across a Facebook page that offered to incentivize its fans if they were willing to post a physical therapy reviews on Yelp for one or more of their locations. There are […]

In working with clients to get them listed on page one of Google since 2003, we’ve seen a lot of changes. Most of those are barely noticeable by the layperson that uses Google once or twice per day or less. However, in a recent update, Google has made a change to local search results that […]

Don’t Deny the Changing Tides of Business Some business owners, especially those with a bricks and mortar business, might like to pretend the Internet isn’t happening. This can be particularly true for private physical therapy practices that have been around for a while and have never needed to make any real drastic changes to adapt […]