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The Internet has had a profound effect on the way that people communicate and interact with each other. The changes have also had a dramatic influence on the business world by altering the way that consumers make purchases and seek out services. Until about ten years ago, companies reached out to consumers through trade shows, […]

Great news: somebody has visited your website. Hurrah! Perhaps they might look around and decide to schedule an appointment for treatment…but wait…oh no!  Now they are leaving. “What? They only stayed for five seconds.” Yes, it’s very possible that they stayed long enough to be appalled by your website and then made a quick exit to one […]

Is video marketing really that important? With over 1 billion unique users every month from around the world, YouTube is the second biggest search engine in the world, and also happens to be owned by Google. The figures are mind-boggling. Over 4 billion hours of video are watched each month on YouTube. To break it […]

Before the Internet, life was so much easier with good old-fashioned phone books. Back in those days businesses were listed in alphabetical order so AadvarkA1 Services was always going to be listed above every other business in their category. Yes, to be listed above every other business in your niche all you had to do […]

How to get a patient review in about 1 minute When it comes to physical therapy marketing, you should make reputation marketing a high priority.  Here’s why. Ratings and reviews are the second most trusted form of marketing after word of mouth (i.e. referrals). Reviews show up all over the place: Your Google Business Listing […]

Most small or medium-sized businesses are on a tight budget, especially when it comes to marketing. Times are hard and many companies don’t have a lot of money to invest on advertising and marketing. The irony is, not marketing your private practice will actually have a detrimental effect on your business. Take Tom, for example, […]

When it comes to Internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular social media sites: Facebook, Twitter, Pinterest, YouTube. These sites are viewed as the fun cousins of the social media world, the sites everyone seems to want to play with. But private […]

Depending on where you live, you may have taken notice of a trend where big corporations are taking over and moving the small businesses out. Many towns and small cities are now carbon copy of each other, with the same chain of coffee shops, the same clothing retailers, the same chains of DIY and garden […]

If someone were to do an online search on your physical therapy practice, what would they find? In the old days, if you had one dissatisfied patient who was unhappy with the treatment they received, they may have told on average 7-12 friends about it. However, times have changed. With the invention of the Internet […]

Why is it that some websites consistently bring in new business, day in and day out, 365 days a year, while others just sit there, lost in cyberspace, not earning a single penny? It can be very frustrating for owners of physical therapy practices with a non-performing website, particularly if their site has cost them […]

Some practices might make the mistake of thinking that physical therapy social media marketing is just a case of signing in to Facebook, Tweeting, creating a LinkedIn profile or signing up for Google Plus. Unfortunately, it’s not that easy. To get value from social media, you have to share value. That is the key to […]