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Pinterest has fast become a force to be reckoned with in the world of social media, and its influence is still growing, not just in bringing products to the attention of consumers in a visual marketplace but in resulting sales and business growth. According to Wishpond, referrals that come from Pinterest spend a staggering 70% […]

Attracting a potential patients to your website is hard enough, but grabbing their interest and persuading them to come to your practice for treatment is even more difficult. That is why it’s so important to good web design so you don’t frustrate or irritate your visitors by making them jump through hoops to find the […]

If you haven’t joined in yet, then it’s high time you did. Twitter is one of the most visited social network sites and it’s becoming more and more popular everyday. According to a report on Statistic Brain, in May 2013 Twitter had over 554,750,000 registered users. 135,000 new users sign up every day. There are […]

Just because you can see your desktop site on a mobile phone doesn’t mean that it’s using mobile web design. Mobile sites are specifically designed for the small screen, with the needs of mobile users (your patients) in mind. A mobile-friendly site helps your practice connect with patients and drive conversions.[note_box]No business can afford to […]

Let’s face it: social media is all around us. Everywhere you look it’s “Like Us On Facebook” here and “Tweet Us” there. We are surrounded by social media networks, and new ones are springing up constantly. While some businesses have seen the value of social media, many more have failed to grasp the effect it’s […]

The Internet has had a profound effect on the way that people communicate and interact with each other. The changes have also had a dramatic influence on the business world by altering the way that consumers make purchases and seek out services. Until about ten years ago, companies reached out to consumers through trade shows, […]

Great news: somebody has visited your website. Hurrah! Perhaps they might look around and decide to schedule an appointment for treatment…but wait…oh no!  Now they are leaving. “What? They only stayed for five seconds.” Yes, it’s very possible that they stayed long enough to be appalled by your website and then made a quick exit to one […]

Is video marketing really that important? With over 1 billion unique users every month from around the world, YouTube is the second biggest search engine in the world, and also happens to be owned by Google. The figures are mind-boggling. Over 4 billion hours of video are watched each month on YouTube. To break it […]

Before the Internet, life was so much easier with good old-fashioned phone books. Back in those days businesses were listed in alphabetical order so AadvarkA1 Services was always going to be listed above every other business in their category. Yes, to be listed above every other business in your niche all you had to do […]

How to get a patient review in about 1 minute When it comes to physical therapy marketing, you should make reputation marketing a high priority.  Here’s why. Ratings and reviews are the second most trusted form of marketing after word of mouth (i.e. referrals). Reviews show up all over the place: Your Google Business Listing […]

Most small or medium-sized businesses are on a tight budget, especially when it comes to marketing. Times are hard and many companies don’t have a lot of money to invest on advertising and marketing. The irony is, not marketing your private practice will actually have a detrimental effect on your business. Take Tom, for example, […]

When it comes to Internet marketing, most businesses have made the effort to try and have a presence on at least one of the popular social media sites: Facebook, Twitter, Pinterest, YouTube. These sites are viewed as the fun cousins of the social media world, the sites everyone seems to want to play with. But private […]