First, Understand that Online Marketing is a Multichannel Effort (but, you don’t need to be on all of the channels 😉)
As an expert in online marketing, it’s essential to know the different strategies and channels that can be used to promote physical therapy websites to potential clients. A HubSpot blog post says that online marketing is a type of advertising that uses digital channels like search engines, email, social media, and websites to reach customers with advertising messages. Strategies like web design, search engine optimization (SEO), email, social media, and pay-per-click (PPC) can be used to promote physical therapy websites to potential clients and bring in more business. 
Defining Your Ideal Target Market – from HubSpot
Before you can market to potential clients, it’s important to know whom you’re trying to reach. Buyer personas are made-up versions of your ideal customer that can help you plan your online marketing. HubSpot has a guide on how to research and make buyer personas, which can help physical therapists understand their target audience and make targeted marketing campaigns that reach potential clients. 
Creating Content – Here’s a Good Place for Some Ideas
To generate visitors to your website (called traffic), it’s important to create content that speaks to them. Blogging Wizard gives businesses a list of 60 content ideas, such as how-to guides, case studies, and behind-the-scenes looks at the business. With these ideas, you can write interesting pages and content that bring people to your site, raise your brand awareness, and help position you as a physical therapy expert in your community. 
The Importance of Online Marketing According to Positive Psychology
Positive Psychology gives therapists information about how important marketing is and how they can improve their marketing skills to grow their businesses and get more clients. It’s just another reminder about why physical therapists need good websites that promote their practices to bring in new clients, and how important it is to use good marketing strategies. 
Get Creative with Starter Story
Starter Story has a post with creative ideas for physical therapists to write about on their blogs, such as how to avoid injuries, how to do exercises, and patient success stories. With these ideas, you can write interesting blog posts and create content that can be shared on social networks like Facebook and Instagram. 
Finally, Thoughts from Us Here at E-rehab.com
It’s important to understand the different strategies and channels that can be used to promote your physical therapy practice effectively.
- Physical therapy online marketing is more than just having an website that acts like an online brochure.
- By creating “patient/buyer personas,” one can figure out who their target audience is.
- Write content (blog post and good service pages) that focuses on the wants and needs of patients is important.
- Using creative stories is also helpful to connect with your target audience.
The points and references noted above can help clarity the thought process when creating an good marketing plan for your practice.
Need Help – Contact Us Today
Click here to schedule some time with us or contact us at (760) 585-9087 to speak directly with David Straight, DPT and co-owner of E-rehab.com