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There are many ways to start your own physical therapy blogging regimen. If we have put the cart before the horse and you are still considering whether or not you need a blog, well…take a look at these stats here.
These stories can be from your own experience or you can research them. You can use stories of popular celebrities if you are trying to reach a certain demographic, then you can pick the celebrity accordingly. If you want to reach people interested in sports you could choose a popular athlete.
Stories that come from the public will work, as well. People can easily place themselves inside the stories and learn about the numerous benefits of physical therapy.
Training and Education
Another blog idea is to blog about the training and educational process that it takes to become a physical therapist. You can cover the guidelines of the American Physical Therapy Association. These can help assure potential clients of the legitimacy of your business and its staff.
Another idea related to education is to simply educate people about physical therapy. You can get into the specifics of treatment with them. If people know more about the topic of physical therapy they can become more comfortable with it.
You can do simple interviews with people in the physical therapy sector to achieve more prestige for your blog. An interview with a professor of physical therapy can help add an educational spin to your blog. A practicing physical therapist can be interviewed to humanize themselves and their profession.
Explain Who Needs Physical Therapy
This can be done in a variety of ways. It can combine the success stories and interviews above, so that you can let people know how they can benefit from seeking physical therapy themselves. Statistics and charts could also be used explaining all of the different benefits of physical therapy.
Interact with Readers
Some blog posts can simply exist to interact with your own reader segment. If your readers see that you care enough to respond to their comments or questions they will definitely feel valued enough to keep coming back to your blog.
Establish Your Audience
There are many audiences you can target in your physical therapy blog. You can target physical therapists themselves. You could write blogs about how to best run your practice and tips on interacting with and retaining clients. You can also target people who are simply interested in physical therapy. They could be interested in becoming a physical therapist or seeking treatment themselves.
There are many audiences out there. Once you establish which audience you are seeking; you will be able to write your blogs around this particular audience.
Establish Your Tone
The tone for your blog depends on who you are writing it for. If you are writing a blog for a physical therapy office you should likely keep it professional. However, if it is for physical therapists themselves you could let loose a bit and use some work humor. Tone really depends on your audience and the purpose of your blog.
What do you want your blog to accomplish?
The final consideration and perhaps the most important is to have a goal for your blog. Whether you want more traffic to your website, to inform people, or simply to discuss topics in physical therapy: there are many ways to do each of these things.
Feel free to contact us at E-Rehab for more technical tips and tricks.