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Physical Therapist have chosen their professional career path because they want to take care of patients.  You’ve spent years investing in education grad school, fellowship training, con-ed galore and there’s no question you are the specialist in relieving their patients’ pain.   Why would PTs ever want to trade the fruits of their labor  (i.e. billing […]

In this post, I would like to share with you a little bit about what a total online presence is. I describe these key components because these are the basic online technologies that new, existing, past patients and even referral sources will engage with. So, what exactly is a total online presence for a physical […]

Physical therapy patient marketing is a process that probably sounds challenging if you think you can’t set yourself apart from your competitors. Maybe you’re feeling like you’re just blending in with all the other physical therapy clinics in your town or city rather than looking unique enough. Even if you don’t have anything overly innovative […]

We are honored to be recognized as one of the Top 50 physical therapy blogs by Feedspot.com .   I thought this would be a good time to talk a bit about physical therapy blogging. I see a lot of PT blogs and most of them die a rapid death. The owner/practice marketer realizes that […]

E-rehab.com is proud to announce its new offering – fully responsive physical therapy website designs. Physical Therapy Websites for All Screen Sizes What is a responsive website design?  Smashing Magazine defines it as follows: “Responsive Web design is the approach that suggests that design and development should respond to the user’s behavior and environment based on […]

For small businesses, showing up on the first page of Google is a must – showing up in the Google 3-pack, local stack, or snack pack can be the difference between significant new business and merely surviving. For example, one client of mine Metro Physical Therapy, used to show up for the search physical therapy […]

Just a quick thank you to our customers.  We were just awarded the “People Love Us on Yelp” Award! This January marks the official 14-year anniversary of E-rehab.com too.     A huge thank you to our PT customers, vendors, and consultants we work with!      

One of the biggest mistakes I see is that PT practices fail to understand the experience that patients go through when choosing a practice. If you want to make an easy tactical change to your marketing in 2017, focus on the middle and end of your funnel. I hope this infographic will help:

There is a systematic way to generate more referrals from physicians.  Here’s the simple blueprint we’ve used to generate more physical therapy referrals from doctors:

This is a short post but I wanted to share a few ways that physical therapists can leverage video: Reputation Videos – create a video to feature the five-star service that you provide at your practice. Expert Interviews – share what makes you different from your competition, in a video. Patient Video Testimonials – written […]

There are a number of different ways to increase the visibility of your physical therapy practice throughout the Internet, and one of the most effective moves you can make is to have it listed on various navigation sites like Apple Maps Connect. Adding your practice to Apple Maps and other sites will make it easier for prospective patients […]