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How to "Get Your PT Online Marketing Right"
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In this presentation, I’m going to talk about why you need a physical therapy blog.
I’m going to go through a formula for you, and also give you some specifics on how you can get the information out on your website quickly.
So, why should you have a physical therapy blog? Because it helps you build authority in your community. It gives you great content to circulate about your specialty, the things you treat, like vestibular rehab, women’s health, the treatment of musculoskeletal balance, et cetera.
It helps with your search rankings.
If you have regular blog posts about particular conditions, and you use the keywords with respect to where you’re located, it will help you rank for those types of things. For example vestibular treatment in Los Angeles. Keep in mind that 94 percent of people doing business now are going online first, before they go to a local service in the community.
So for all those reasons, you definitely should have a blog post. If you just consider the number of people in pain in your community, and it’s about 50 percent, a lot of them need help.
The problem is, there’s a large supply available for physical therapy services. New practices are coming in and competing with the already existing clinics in your community. On top of that, you have substitute services like chiropractic, occupational therapy, personal training, massage, and medical doctors. You have suppliers, POPS, who are now bringing those in house, as well as hospitals, so there’s plenty of competition in that respect.
There are the more sophisticated buyers, those patients who are looking for alternatives to opioids because they’re hearing the same message you are that opioids are addictive. Because of the competition, it’s a great idea to help you break through the noise by having regular content in the form of blog posts.
When you are writing your blog, you want to make sure you write for a specific audience.
Take, for example, patients in your community with sciatica. This is the audience you are writing for.
Then you can simply follow the:
- Why formula.
Use slide notes like I have here. This is all I’m doing. You can model this.
Talk about who physical therapists are, the training that we have, the fact that we go to a several years of graduate school, we’re doctoral trained, many of our doctoral trained have fellowship training, internships, and board certifications and all we do is specialize in movement. And then the muscular skeletal system. Talk about the particular condition that you treat, conditions that might mimic sciatica. For example, talk about Sciatica itself. If we’re speaking about people with sciatica in the community… talk about why you should see a physical therapist first.
There are a number of reasons why people should go to physical therapy first. There’s little to no side effects. It’s not addictive, and it’s affordable. You can get right into a physical therapist, who will take the time to explain the problem in detail, which a lot of patients are not getting that personal type of care anymore in the healthcare system. Talk about where they can get physical therapy. If you’re a physical therapy private practice, give them some reasons as to why it’s a good idea to go to a pt private practice.
Talk about when people should get physical therapy. John Childs and Julie Fritz, among other authors, have written good research studies about why you should get physical therapy within the first couple of weeks. For example, with back pain and sciatica can be lumped into that as well.
Talk about how people, can get started with physical therapy and then write an outline like I’m showing you here. I’m using Google slides to do this. But you can just have an outline up there if you like. If you want to use a service like I have here, and captured on video, then do that as well. And just have your outline up there for people to see. You can use something like loom which is at loom.com or go view by log me in to record the video. And then after you get the video, post it on Youtube, you’ll have your blog post with your headline and your video, and then the transcription of your video right beneath it. And you can use a service like Temi.com or Rev.com to get transcribed for a penny per word or a dollar per minute.
All you do is put this transcription on your website under the video like I’ve done here. Then when you’re done with that, you can take the link to your blog posts and you can post it out there on twitter and Facebook. So by following a simple outline, speaking to a specific audience, and having an authoritative blog post that goes out two to four times a month and circulating on social media, you can quickly build authority. You can also use video, so people can see you. And this helps build trust and familiarity and awareness of who you are.
So that’s why I like to use loom or similar services as well. Hopefully these ideas help. If you have any questions about blogging, you can read some of our other blog posts here, or you can connect with us, by phone or email and we’d be happy to show you how we can help.
Thanks for watching and reading.