Blog

Physical Therapy Marketing Ideas for Facebook

Add the Facebook ‘Like’ to Your Website There are lots of physical therapy marketing ideas you can apply to Facebook. An effective way to showcase your Facebook Page and social community is to promote it on your own website. A ‘Like Box’ makes it extremely easy for your visitors to ‘LIKE’ your Practice without ever […]

Read More

Physical Therapy Web Design -Making It Boomer Friendly, Part 2

In part 1 of physical therapy web design for boomers, I shared with you a number of points mainly surrounding the content (grammar, organization of your message, etc.).  This time, I will share with you some thoughts on formatting your physical therapy website.  I went for a bullet list format for this post so you […]

Read More

Making Physical Therapy Websites Boomer Friendly – Part 1

This post offers guidelines that can help you create websites that work well for older adults, the fastest-growing group of Internet users. Besides sending and receiving email, older adults also routinely search for health information.  As the baby boomers age, the number of older adults using the Net will continue to grow. Four Key Points […]

Read More

This Infographic Summarizes Why Physical Therapy Mobile Websites are a Must

    Don’t Miss this Physical Therapy Marketing Opportunity Physical therapy practices are challenged with creating patient loyalty and retention. If your patients don’t keep coming back chances are your practice won’t be successful in the increasingly competitive rehab space. It’s common knowledge that it’s easier to get a former patient to come back to […]

Read More

Physical Therapy Reputation Management – Yelp Just Made It Much Easier

So this is Yelp: [blockquote align=”left” variation=”orange” cite=”yelp.com” citeLink=”http://yelp.com”]”best way to find great local businesses” “People use Yelp to search for everything from the city’s tastiest burger to the most renowned cardiologist. What will you uncover in your neighborhood?” [/blockquote] I have received a number of reports from my clients that Yelp drives some business […]

Read More

Physical Therapy Blogging Basics

physical therapy, blogging, marketing

For some physical therapy practices, a blog might be a good use of time and money. Twice each month I do webinars for E-rehab.com clients. This one was so well received, I thought I would share it on our blog. This webinar discusses some of the basics regarding setting up a physical therapy blog on […]

Read More

Knowing How Patients Search for Physical Therapy Websites Could Save You Some Money

How should online promotion be done for physical therapy websites? That’s a question that many practice owners struggle with and as such they spend hundreds or thousands of dollars per month on promoting their business online the wrong way. They are “hyper sold” the idea, by the big box corporate marketing companies, that they should […]

Read More

5 ½ Physical Therapy Website Development Mistakes to Avoid

How many visitors do you have see your website each month…100, 200, 300+? In a service business people judge what they can’t see based on what they can see. Ask yourself this question, “Have you chosen a business because of the look, quality of information, or usability of a website?” If you are like most, […]

Read More