I’m Kind of Fed Up with Something

physical therapy marketing










Today I’m pouring my heart out a bit and asking for you to share your thoughts, but first here’s why . . .

Now, before you start to wonder what I’m selling today, don’t. I’m not selling anything but an idea.

I had a long conversation with a small practice owner the other day and I came away pretty upset.

Now don’t get me wrong, I love practice owners and I certainly love helping them, but what made me upset was this guy was throwing in the towel.

And, it didn’t have to be this way.

In fact, he had a great clinic, but he could never muster the time, energy, resources and confidence to generate consistent referrals effectively and so, eventually he simply ran out of steam while serving his patients.

He worked ridiculous hours and told me every time he felt like he was making headway something would fall apart and he would be forced to shrink back and try to simply make ends meet.

At some point taking a job became more appealing than building a practice.

To me, this is a crime – yes, I’m tired of hearing and reading stories like this and I’m not going to take it anymore.

This PT loved what he did, was so good at it, and I am certain saved a large number of patients from needless imaging, drugs, injections, and surgery.

So, what went wrong?

I don’t really know for sure, but I can tell you from experience that it’s likely he had no game plan, no vision, no systems – and perhaps, more importantly, no one to challenge his thinking and hold him accountable.

I think it’s borderline unfair what some small practice owners endure in the name of growing a business and I simply want to do more about it.

We’ve built a marketing system and successfully installed it in a large number of practices, but I know there’s more we can do and we are going to do it.

Owning a practice should be the most gratifying and freeing choice a PT can make and I’m on a mission to crack the code to make it so, but I need your help.

Let’s put an end to failed practices.

If you feel like you’re not making the progress you should, if you feel like something is missing in your business, if you feel like working for someone else is starting to sound pretty good, if you feel like you have no idea what to do next to grow your practice – I want to hear from you.

I want to hear what

  • Your greatest constraint in business is?
  • Your greatest threat and fear?
  • Your greatest challenge?
  • Your greatest need?
  • Your greatest joy?

I want to know

  • What you would do if you knew how to consistently generate new referrals?
  • What you would do if you had the confidence to successfully market your practice?
  • How would you business improve if you knew both what to do next and could actually get it done?
  • What value would these ultimately bring to your practice and your life?

And finally . . .

I want to know what you’re going to do to make 2016 your greatest year in physical therapy private practice?

Take 15 minutes right now and share your thoughts via reply. I promise you’ll be glad you did.

Happy Holidays,

David Straight, DPT
Certified Duct Tape Marketing Consultant
(760) 585-9097

PS: 2016 is going to be a great year. We have some new services and training that you will be hearing about. We are going to significantly increase our marketing support and try our best to make sure you are taking advantage of all of the tools we provide you.