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Most people realize that online marketing is the future, but in many cases, they may not be entirely sure how to actually use it to their advantage. This can be particularly true for physical therapists, as the whole physical therapy online marketing world can seem a bit confusing. Going to a digital marketing expert may help by giving you lots of ideas, but it may also complicate matters and make you feel overwhelmed with all the options they present to you.
5 Physical Therapy Online Marketing Terms Explained
To help simplify things, here are few explanations of 5 physical therapy online marketing terms that will help you to understand what will help increase your business.
Of course everyone knows what a website is, so the term doesn’t need much of an explanation. A website is the main vehicle through which you’re going to start your digital marketing efforts. It’s used to tell patients who you are, what types of physical therapy services you provide, what your weekly hours are, your phone number, location and how they can make an appointment, as well as any other essential details.
Most people also know what a blog is but they may not understand what purpose they serve. Some practice owners may struggle with figuring out an effective approach to take on blogging, and they may question whether or not they should actually have a blog in the first place. The truth is that you have to find something new and interesting to write about every week. Doing this will enable you to use a number of keywords and be found in many searches, which improves your visibility and gets your name out there. In addition, it convinces patients that you know what you’re doing and what’s happening in your field.
Though the term “keywords” is tossed around often, many people still may not understand why they are important. It is true that keywords don’t hold the same power as they once did in the past, but search engines still look through all the words on your website for keywords that people might have searched for. For example, “physical therapy,” “physical therapist” and “physiotherapy” are some of the primary keywords used in the physical therapy field. So you should try to use keywords like these on a regular basis throughout your website in order to be found by more patients looking for treatment.
4. Search Engine Optimization (SEO)
SEO is another term that a number of individuals struggle with. Even people who work in the SEO field might not be able to define exactly what it means. In basic terms, a search engine is a system like Google or Bing that looks through a large number of websites to find the ones that are most relevant to a person’s search. SEO refers to the creation of websites in such a way that they’ll show up among the first few results when people search for certain keywords. This can be accomplished by using keywords, introducing keyword variety, providing quality content or using lists and bullet points, to name a few possible approaches.
5. Call to Action
Keep in mind that you can spend lots of time setting up your website and providing information to your patients, but it’s not going to do you much good unless you also ask them to participate in the process. This is called a “call to action.” It refers to the point where you say, “contact us for more information.” You can say this in nearly every section of your website, whether it’s your “about us” page, your “services” page or even your blog. Essentially, you should make sure that each page of your website contains this call to action and links back to your “contact us” page, so that patients can easily get in touch with you.