Why You Need a Physical Therapy Blog…and Some Tips to Get It Done

In this presentation, I’m going to talk about why you need a physical therapy blog.

I’m going to go through a formula for you, and also give you some specifics on how you can get the information out on your website quickly.

So, why should you have a physical therapy blog? Because it helps you build authority in your community. It gives you great content to circulate about your specialty, the things you treat, like vestibular rehab, women’s health, the treatment of musculoskeletal balance, et cetera.

It helps with your search rankings.

If you have regular blog posts about particular conditions, and you use the keywords with respect to where you’re located, it will help you rank for those types of things. For example vestibular treatment in Los Angeles.  Keep in mind that 94 percent of people doing business now are going online first, before they go to a local service in the community.

So for all those reasons, you definitely should have a blog post.  If you just consider the number of people in pain in your community, and it’s about 50 percent, a lot of them need help.

The problem is, there’s a large supply available for physical therapy services. New practices are coming in and competing with the already existing clinics in your community. On top of that, you have substitute services like chiropractic, occupational therapy, personal training, massage, and medical doctors.  You have suppliers, POPS, who are now bringing those in house, as well as hospitals, so there’s plenty of competition in that respect.

There are the more sophisticated buyers, those patients who are looking for alternatives to opioids because they’re hearing the same message you are that opioids are addictive. Because of the competition, it’s a great idea to help you break through the noise by having regular content in the form of blog posts.

When you are writing your blog, you want to make sure you write for a specific audience.

Take, for example, patients in your community with sciatica. This is the audience you are writing for.

Then you can simply follow the:

  • Who
  • What
  • When
  • Where,
  • How,
  • Why formula.

Use slide notes like I have here. This is all I’m doing. You can model this.

Talk about who physical therapists are, the training that we have, the fact that we go to a several years of graduate school, we’re doctoral trained, many of our doctoral trained have fellowship training, internships, and board certifications and all we do is specialize in movement. And then the muscular skeletal system. Talk about the particular condition that you treat, conditions that might mimic sciatica. For example, talk about Sciatica itself. If we’re speaking about people with sciatica in the community… talk about why you should see a physical therapist first.

There are a number of reasons why people should go to physical therapy first. There’s little to no side effects. It’s not addictive, and it’s affordable. You can get right into a physical therapist, who will take the time to explain the problem in detail, which a lot of patients are not getting that personal type of care anymore in the healthcare system.  Talk about where they can get physical therapy. If you’re a physical therapy private practice, give them some reasons as to why it’s a good idea to go to a pt private practice.

Talk about when people should get physical therapy.  John Childs and Julie Fritz,  among other authors, have written good research studies about why you should get physical therapy within the first couple of weeks. For example, with back pain and sciatica can be lumped into that as well.

Talk about how people, can get started with physical therapy and then write an outline like I’m showing you here. I’m using Google slides to do this. But you can just have an outline up there if you like. If you want to use a service like I have here, and captured on video, then do that as well. And just have your outline up there for people to see. You can use something like loom which is at loom.com or go view by log me in to record the video. And then after you get the video, post it on Youtube, you’ll have your blog post with your headline and your video, and then the transcription of your video right beneath it. And you can use a service like Temi.com or Rev.com to get transcribed for a penny per word or a dollar per minute.

All you do is put this transcription on your website under the video like I’ve done here. Then when you’re done with that, you can take the link to your blog posts and you can post it out there on twitter and Facebook. So by following a simple outline, speaking to a specific audience, and having an authoritative blog post that goes out two to four times a month and circulating on social media, you can quickly build authority. You can also use video, so people can see you. And this helps build trust and familiarity and awareness of who you are.

So that’s why I like to use loom or similar services as well. Hopefully these ideas help. If you have any questions about blogging, you can read some of our other blog posts here, or you can connect with us, by phone or email and we’d be happy to show you how we can help.

Thanks for watching and reading.

Physical Therapy Blogging: 3 Steps to follow, when writing catchy headlines.

Your headline is quite possibly the most important feature of your blog post.  It is your first impression and you only have seconds to capture your reader’s attention, sell them on your idea, and steer them towards your site.

Keep in mind how much information you are competing with.  If your headline is long winded and uninteresting, the impression given is your article will be too.  A high producing headline should achieve the following criteria:

• A tickler of information of what’s to come that piques the interests of your reader .
• An expectation of what they will gain by reading on.
• Full story disclosure in as few words as possible.

Here are 3 steps you can follow to achieve writing a headline that drives results.

1. Trim the Fat.
Re-read your article and summarize your main point.  What purpose does your information serve to the reader?  Once you have narrowed it down to the central topic, add in a couple of subpoints with evidence to support your idea.

Look at what you have written and continue to streamline your main idea into just a few sentences.   From there, continue to trim down to a sentence with no more than 10 words. This is when you really need to communicate to your potential reader that your blog is worth investing their time in, and what they will gain by reading more.

When trying to find the perfect pitch for your blog headline, our multitasking brain can take us off course.  By using this exercise of rewriting the main point from a paragraph then hoaning it down from a few sentences to just a few words, your headline will be focused on the objective of the getting your reader to “dig into your content”.

2. Learn from the Experts.
Marketing experts have done the studies and crunched the information;  it’s been proven there are trigger phrases that catch our attention. These words are known to help the reader make a connection to the blog.  This connection can stir an emotion or insight curiosity making the reader want to dive in and find out more.

Here are some examples of catch phrases and how they work.

“Will make you”  This phrase when used draws a direct connection to what the blog subject is about and why the reader needs to read it.
Example:
5 core strengthening exercises that will make you have less pain.  The reader can expect the blog will show exercises, that will take away pain.  exercises= less pain.

“What happened next”  when this phrase is used it evokes the reader’s curiosity.

Example: What happened next when this patient did these 5 exercises will surprise you.  The reader is interested in how exercising can affect the body and wants to learn the unexpected answer.

“Talking about”, plays on our need to feel connected to what other people know.  We don’t want to miss out on the latest news. FOMO or fear of missing out describes this emotion we can evoke with a good headline.

Example: Patients of physical therapy are talking about the latest drug free method of pain treatment.  Plays on the importance of being in the know of the latest information, making the reader feel more knowledgeable than others.

“Tears of Joy”  plays on the emotions of the reader.  This sort of phrase is usually attached to a picture or video which aids in capturing our attention.

Example: This patient had tears of joy when he was able to walk his daughter down the aisle.

You can learn more useful phrases at https://buzzsumo.com/blog/most-shared-headlines-study/

3. Know How Your Headline is Going to be Formatted/Viewed on Different Social Media

Know how your blog is being distributed and the techniques required for different modes of distribution (i.e. ranking on search engines vs. getting a click to your blog from a Facebook post vs. getting a click on Twitter to your blog post).

Writing for the Search Engines
Writing for the search engines and optimizing your blog posts to be found on Google or Bing requires additional work as compared to simply writing an awesome, highly converting headline for Facebook.

Keywords in your blog headline will help your article be found on the Internet.  Humans fall for the catchy phrases that help us personally connect to the blog, but computers are machines. It’s important to include your keywords you want to rank for in your headline of your post if you want the post to have any chance of ranking in the search engines.

Writing a Headline on Facebook to get a Click to Your Blog Post
The trick here is to combine step one of providing the nuts and bolts of your blog with step 2. including an enticing hook.  Of course you have to be respectful of character limits which vary based on the type of ad you are running. https://www.facebook.com/business/ads-guide/

In general though you want to stick to the formula as described above:

A combination of descriptive + sensational = increase click through rate

Writing for Twitter
Your objective here is different.  You have 140 characters (less if you include a link) to get a click.  It’s as if Tweets make up the entire headline. 140 characters gives you plenty of space to write a longer headline but again, but keep your objective in mind…it’s to get a click from the tweet to your blog post.

Test if Possible

Regardless of the type of headline you are writing, it’s always a good idea to compare one headline to another. By creating at minimum two headlines with descriptive + sensational information, and measuring the number of clicks or visitors to your blog post, you can see which combination works the best.

The trick is to see if version A works better with your audience, versus version B.  Find out if your readers are more interested in knowing what new knowledge they will learn versus the feel good emotional pull.

We hope these tips on how to write good headlines will help you get your physical therapy blogging message read by your community.  You have great value to offer.  Putting that information in a blog and enticing more to read it with a great headline can help you build authority in your community.

If you need any help with your blogging, we have a number of services that can be of assistance to you.  Just contact us if you have any questions.

Happy Blogging!

Thinking About Physical Therapy Blogging? Watch Out for These 4 Common Mistakes When Hiring a Writer

Physical Therapist have chosen their professional career path because they want to take care of patients.  You’ve spent years investing in education grad school, fellowship training, con-ed galore and there’s no question you are the specialist in relieving their patients’ pain.   Why would PTs ever want to trade the fruits of their labor  (i.e. billing for patient care), and instead, start physical therapy blogging?

Sure it might seem fun at first, but keep in mind the importance of getting it right. Writing your practice’s blog is a specialty of its own.  It represents who you are, and how you would like your patients to perceive you. In the Adage of today, it is a key component to your total marketing campaign.  It should not be underestimated.

Once a practitioner understands the significance of his/her blog (i.e. communicating your value and expertise to your community), it often becomes clear that hiring a professional writer might be their best bet.  If this is an avenue that you would like to pursue, consider the following 4 biggest mistakes that can be made, before hiring someone to manage your blog.

First common mistake: Taking the cheapest route available.

What is the saying?  If you are going to do something, do it right.  In the case of physical therapy blog writing it is imperative to get it right, too much is at stake to just wing it.  This is a marketing component that needs total commitment once you embrace the need to blog.

Remember your ultimate goal, letting your patients know what your practice represents.  Having a poorly written blog can say “I don’t really care about the end result. I just need to get this done.”  Your patients are smart, and they are critiquing your message and how well it is written. Does it provide information that is meaningful and well researched.  Is this information unique? Does it entice the reader to want to find out more?

It’s ok to be mindful of your budget, just keep in mind the importance of what is being accomplished here.  Consider reworking where your dollars are spent, if you are not impressed by what your budget is is able to offer.

Second Mistake often made:  Not looking at your PT blogger’s portfolio.

Your blog writer needs to have the experience and capacity to understand exactly what it is you would like your patients to take away from each blog.  Is your future writer knowledgeable enough to communicate the overall philosophy of the practice, the issues you find to be important, and the personality you would like conveyed?  If your office is fun, warm and caring, a heartless message about the newest scientific studies may not be the style you are looking for.

Even if all the grammar, and spelling is perfect the message can get lost in the boredom of the delivery.  An experienced writer can adapt well to whatever the message is. Sometimes that requires seriousness and sometimes being a little playful.  Find someone who offers you versatility.

This is your time to do some research.  Ask for sample writings of what they have done for other clients.   Check out their online portfolios and be sure to ask for a sample writing of what they can do for you.  

Third mistake often made:  Not spending the time to establish goals and setting a workflow process.

You have found an author who seems to be a perfect fit for you and your practice, now you can sit back and keep your eyes on your patients, SORRY not yet.  There is still some work ahead. You and your future writer need to sit down together and map out your expectations of what it is you wish to accomplish. Plan out a series of physical therapy topics, and how they will fall into a calendar of blog releases.  Discuss the tone each one should convey, and what sort of images, if any, you would like used.

Together create a blog marketing strategy with your wants and specific directions, so your author can refer back to your discussions. Establish deadlines of when you expect each blog article, and the process of proofreading before publishing.  This roadmap should discuss both your needs and your authors, preventing frustration on both ends. By setting guidelines and strategies you will both be able to focus on what you do best. You can keep your attention to your patients, your writer can develope amazing article to wow your patients.

Last mistake to watch out for:  Developing and maintaining your relationship.

Never take it for granted that you and your author are doing just fine.  Along with your blogging roadmap, set quarterly appointments to come together and touch base with how things are going. What are the things you feel positive about? What areas would you like to see grow? You should take a look at your scheduled post and see if they are still pertinent?  Maybe there is something in the news lately you would like to address, or there is a buzz about a new service that your clinic is offering. This is the time to keep on topic, aligned with your marketing strategy, which when written up correctly, can give the community you serve the right perception…that you are on the cutting edge of your industry.

Providing great content is what E-rehab.com specializes in.  We provide physical therapy blog posts for patients that are about the value of physical therapy and are regularly posted on your website, and consistently present the value of seeing a physical therapist first.  

If you’d like more information, contact us for details about E-rehab can help you with your physical therapy blogging.

Additional References

Should You Outsource Your Blog? 5 Questions to Consider

 

New Year’s Resolutions For Your Physical Therapy Blogging

physical therapy blogging

The new year should be seen as a great new beginning for just about anything that needs a fresh start, and this can be especially true if your physical therapy blogging could use some revitalization. Whether you already blog and need to boost its quality and quantity, or if need to start a new blog, we recommend these four resolutions to get you on a better track with an influx of new patients in the new year:

Resolution #1: Blog Regularly with a Plan

This is a simple resolution, but one of the most important components to keeping your physical therapy blogging successful. Regularly posting your blogs is what drives better results and engagement, and it also builds your overall reach and reputation in the world of physical therapy.

[pullquote2 align=”right”]To start the year off right, create a physical therapy blogging plan and an editorial calendar, which will establish an idea of how often you will blog in a given period of time[/pullquote2]To start the year off right, create a physical therapy blogging plan and an editorial calendar, which will establish an idea of how often you will blog in a given period of time. Whether it’s twice a week or twice a month, you’ll want to commit to your set blogging plan and stick to it as closely as possible. Make sure that you hold yourself and your team accountable for posting new blog content according to the calendar as the year progresses.

Resolution #2: Think Locally First

Local search engine optimization (SEO) keywords are typically the most important types of keywords your physical therapy clinic can use. Whether you have one location or 10, your prospective patients are searching for physical therapy clinics first by location in order to find therapists that are closest to them. This is usually followed by speciality, so it’s always important to include your specialities and services prominently as well.

Your physical therapy blogging can therefore become an important tool to help improve your local SEO when you write content that pertains to each of your locations. Your blog titles should include the location name that you are optimizing, and the content should be relevant to that particular office. Don’t haphazardly place location keywords in your blog posts, but instead, focus on topics that relate to the area. Stay up-to-date on local news and data, and try to come up with topics that respond to or promote local happenings.

[blockquote align=”center”]By making local SEO a key strategy for the year, you will see vast a improvement in your website’s traffic and leads.[/blockquote]

Resolution #3: Add More Variety

Diversity is one of the major keys to blog posts. If you continue to use the same photos, topics or formats in every post, your blog can become boring and monotonous. When there’s too much of the same thing every time you post, not only do you lose an audience, but you also lose interest and speed in the physical therapy blogging process itself. [pullquote3 align=”left”]When there’s too much of the same thing every time you post, not only do you lose an audience, but you also lose interest and speed in the physical therapy blogging process itself[/pullquote3] When there’s too much of the same thing every time you post, not only do you lose an audience, but you also lose interest and speed in the physical therapy blogging process itself. In healthcare professions like physical therapy, there’s so much more action going on, and your blogs need to reflect this in their content.

The first step to diversifying your physical therapy blogging is to create a few possibilities of different formats for your blogs and use each of them in a successive manner with each post. For example, if your blog normally reads with just one photo and text every time, this may seem repetitive to your average viewer. Change it up by providing charts of statistics, infographics, new types of photos in and outside the office, videos and other types of content.

Resolution #4: Share and Distribute Beyond ‘Post’

Many people make the mistake of thinking that simply pressing the “post” button after writing a blog is the end of the story. In reality, this is just the first step, and you need to put in the work to distribute that post in various ways afterwards.

Most importantly, you’ll need to share your blog content on your social media networks like Facebook and Pinterest right after it’s published. The best way to do this is to summarize the key takeaways and post them in a summary with the link to the blog. You can schedule them to post at different times and on your different social media platforms.

You can also share your blog posts through other tools, such as an email newsletter. Whether it’s a blog roundup posted every month or a special email for an important topic, finding a way to spread your post in other formats is another great way to draw attention to your blog.

Better Physical Therapy Blogging Equals More New Patients

By making these new year’s resolutions, you can boost the quality of your blogs and significantly increase your chances of visitors being impressed and engaged by them. As a result, impressed and engaged visitors who are looking for a physical therapist are more likely to become new patients at your practice.

[info_box]For more tips and tricks for your physical therapy blogging, contact us at E-Rehab today. We can look into your blogging practices and identify areas that can use improvements, and elevate the status of one of the most important tools of your practice.[/info_box]

Physical Therapy Blogging: How You Can Make Your Strategy More Effective

physical therapy blogging

We listen to feedback from our clients all the time, and it’s often clear that physical therapy blogging can be an intimidating pursuit, especially for a new office or website. Another pressing question that many private practices have is this: with so many other great blogs out there, how can we differentiate ourselves and draw people in to read our content?

Believe it or not, but it’s actually quite simple to get started, so long as you know where to start. That’s why we present you with these “main ingredients,” which we believe are necessary for your physical therapy blogging to become successful.

Purpose

Every good blog, no matter their industry, has a focus or niche, which makes blogging easier for you to reach the right visitors.

So how can you make sure your blog has a purpose? Ask yourself questions like:

  • Who is my blog targeting? Who do I want to target (age, gender, location, types of therapy, etc.)?
  • What do I want my blog to provide? Extra tips and advice supplementary to my therapeutic work? My opinion on different practices? Statistics and news?
  • If I was a prospective patient trying to find my practice, what topics would I search for? What kind of results should show up complementary to my website?

Remember, you can cover multiple topics in your blog, but if you’re the only one providing content, you should be writing about topics that interest you, are worth your time and effort, and ones that make it easier for you to remain consistent. If you’re spending hours researching a topic you’re not interested in or find yourself dragging your feet, you’re less likely to be building a blog that’s true to your purpose or goal.  As a result, you increase the likelihood that you’re not meeting the best successful standard to blogging: consistency.

Consistency

Consistency is a key part of not just connecting with your audience, but also helping to maintain your web presence and website ranking. On the other hand, blogs that are infrequently posted may leave visitors wondering how reliable your office and the treatment you offer is.

Establishing a schedule (e.g. at least once a week or once a month) will help you remain consistent. You can always post compelling work whenever you find it outside of this regular schedule, but making your minimum posting at least keeps your blog and website active and engaged.

Engagement

In addition to purpose and consistency, you need to be engaging in your physical therapy blogging. Connecting with your audience—whether they love your writing or bring up counterarguments—adds authenticity and personality to your blog.[pullquote2 align=”left” textColor=”#000000″]Connecting with your audience—whether they love your writing or bring up counterarguments—adds authenticity and personality to your blog [/pullquote2] Ask questions, call for their own experiences or opinions, and reply to their comments to show that you’re not a robot generating random content, but a concerned therapist looking out for visitors and patients.

Engagement also doesn’t stop at your website’s blog page. You’ll need to reach people through social media by sharing your posts on Facebook, Twitter, Pinterest or even LinkedIn. Make sure that there are sharing buttons to various social media networks you use, and automate your posts so that they show up on your own social media feeds whenever you post.

In addition, following thought leaders in the field and engaging with their work through conversation, guest posting or sharing can help broaden your blog’s visibility and get you connected to prominent bloggers and authoritative figures in physical therapy.

Your Voice

At its foundation, the most successful aspect of physical therapy blogging comes down to you and your voice.[pullquote2 align=”right” textColor=”#000000″] The success of the best blogs with lots of followers is always due to the voice of the writer, who isn’t afraid to reveal his or her true emotions, whether it’s excitement or even disappointment.[/pullquote2] Your voice is key to making your blog unique and providing an engaging, fun, and caring perspective. The success of the best blogs with lots of followers is always due to the voice of the writer, who isn’t afraid to reveal his or her true emotions, whether it’s excitement or even disappointment.

Having that voice is extremely important in the physical therapy industry: when people are searching for a new doctor or therapist, they want someone who they can connect with and someone who shows that they care. When you use your voice on your blog and talk about some of your favorite aspects of the job, what new therapeutic techniques you love or think needs more research, or updates on patients that are transformed by your work, you’ll easily draw people in.

Let Us Guide Your Physical Therapy Blogging

[squeeze_box3]Having a purpose, being consistent, showing engagement and presenting your own voice will really make a difference in your physical therapy blogging and the results that you see come from it. If you need guidance to get you started blogging, or at any other step in the process, E-Rehab can help. Contact us today to find out what we can do for your practice.[/squeeze_box3]

Three Tactics for Physical Therapy Online Marketing

physical therapy online marketing

Creating a comprehensive marketing strategy is easy when you have a big budget. But when you’re a small private practice and just getting started in the online space, you need a strategy that costs time, not money to boost your physical therapy online marketing.

By learning how to produce the right content and where to publish it, you can better position your practice on the search engine results pages, which will help you capture more web traffic.

Here are three physical therapy online marketing tactics that will catapult your web presence:

1. Link Build with Other Sites

Whenever a credible outside source links to one of your web pages, Google counts it as a vote of confidence for the content on that page. The more links to your website’s content, the more credible your website appears to Google, which subsequently leads to a higher search engine results page rank. [pullquote1 align=”left” textColor=”#000000″]The more links to your website’s content, the more credible your website appears to Google, which subsequently leads to a higher search engine results page rank [/pullquote1] But how do you get other sites to link to yours?

When you’re just getting started online, finding an audience can be difficult, especially when it’s as niche of a field as physical therapy. Luckily, you’re not the only one trying to build an online presence in this space. Start by contacting your service providers and business partners and ask for them to link to your site. Many businesses are happy to display work they’ve done for past clients on their website in order to attract new business. Linking to each others’ websites in this manner creates a great opportunity to link build.

Another way to build links is to search for any mentions of your practice that are not directly linked to your website. A quick email to the author of the post can score you another link back to your site.

2. Utilize Blog Writing

When you’re asking for links to your website from partners, you’re going to need something for them to link to. Hosting a blog on your website is a great solution for finding a place to publish more content. While this is definitely a time-consuming task, it’s actually quite vital to your overall physical therapy online marketing strategy.

Publishing more content to your website using a blog will help you capture some of that all-important search traffic. [pullquote1 align=”right” textColor=”#000000″]Publishing more content to your website using a blog will help you capture some of that all-important search traffic [/pullquote1] A good place to start blogging for a physical therapy clinic is to produce content that answers some of the most common questions your patients have about your practice. How-to blogs, reviews and top tip lists can answer those questions in a timeless fashion so they are always relevant to your readers.

Another way to leverage blogging as a tool to drive traffic to your website is to be a guest blogger for a blog that’s already established in the online space. If you’re an expert in the field of physical therapy, this can be a great opportunity to show what you know while also earning a link back to your website. In a similar way, you can ask someone else to guest blog on your site and promote it through their online channels.

3. Produce Engaging Content to Improve Your Physical Therapy Online Marketing

When you’re just starting out with your physical therapy online marketing strategy, you need to produce content that sets you apart from the rest of the crowd[pullquote1 align=”left” textColor=”#000000″]Focus your efforts on producing content that sets you apart from the rest of the crowd[/pullquote1]. One way to accomplish this is to publish certain pages that are more engaging to your audience than straightforward text posts.

Infographics, pictures and videos are great examples of engaging content, but they can be intimidating to make for new users. Lucky for you, creating engaging content doesn’t have to be difficult. Start by looking through your existing online content, specifically the evergreen posts that are always relevant. You can recycle those posts into more creative ways of displaying the same information.

[squeeze_box3]Learning how to market your practice online can be intimidating if you don’t have any experience in the field. For more information about how your clinic can benefit from physical therapy online marketing, contact us today, and we can help you every step of the way.[/squeeze_box3]

Why You Need a Blog to Improve Your Physical Therapy Reputation Marketing

physical therapy reputation marketing

Are you struggling to create a successful physical therapy reputation marketing approach? If so, you should strongly consider writing blogs if you’re not already doing so. Although blogs are often treated like an afterthought by many businesses, they can be a powerful tool for boosting the reputation of your physical therapy practice.

Why You Should Blog to Improve Your Physical Therapy Reputation Marketing

Business owners often neglect the importance of a blog when it comes to reputation marketing, but that is a huge mistake: [highlight4]blogs are actually one of the most effective ways to spread your brand and reach a potential audience.[/highlight4]

This is even true of a physical therapist like you: a well-written, fun, and informative blog can provide your patients with information about common physical problems, easy self-fixes, unique personal stories, and treatment angles they would have never considered otherwise.

Build Your Authority

By way of illustration, marketing expert Steve Olenski of Forbes magazine delved deeply into the world of blog-based marketing and found that it offered a unique approach to the following: content strategy; demographic marketing, and authority building.

The latter point is especially important: if you come across like a true expert on physical therapy (by offering well-researched and engaging blog content), your reputation will grow by leaps and bounds.[blockquote align=”center”]Blogging also offers a unique way for your patients to interact with you via the comment section found in most high-quality blogs. Here, they can praise your blog content and your services, which will create a positive feedback loop that will continually enhance your reputation for years to come.[/blockquote]

Even if they come to your blog to complain, you can still turn that into an advantage by directly addressing their concerns and soothe their fears by offering a free examination. You will come away looking humble and willing to fix your mistakes: a major reputation boost.

Researching Blog Topics

Consistently updating a worthwhile blog requires finding topics you want to write about. That’s actually much trickier than it seems, especially as a physical therapy expert, since you already have an extremely extensive understanding of the subject matter. On the other hand, the audience of your website doesn’t have this same understanding, and figuring out what they’d like to learn about can be a struggle.

In this circumstance, it’s best to step back and think about an industry or service which you know little about, such as auto repair, and consider what confuses you about it. Then, you should brainstorm similar topics for your blog, such as:

  • Common injuries or painful conditions
  • Relevant treatments used to address these issues
  • Other techniques and services you may use during treatment
  • How long each treatment session takes, and how many sessions may be needed for certain injuries

Next, try to center each of your blogs around these ideas, such as ACL tear rehabilitation, to create a plethora of possible blog topics. If you get stuck trying to find a good topic, use a tool like Google AdWords to pinpoint commonly searched keywords that are relevant to physical therapy.

For example, keywords and phrases like “torn ACL” and “did I break my ankle?” commonly show up in Google searches. Pitch your blog around these keywords, adding a unique twist, such as “home remedies for a broken toe,” and you have a potential blog topic.

Always Utilize a Reputable “Author” for All Content

Creating a blog without a reputable author is one of the biggest ways you can destroy the effectiveness of your physical therapy reputation marketing. Don’t farm it out to just anyone: either write the blog yourself, find a skilled intern willing to do it for some extra cash, or find reputable physical therapists willing to occasionally guest blog for you.

Focusing your blog on truly informative and knowledgeable writers creates a sense of “author authority” that will make your blog stand out in an over-saturated market. People will immediately trust what you have to say and, as a result, your blog—and your reputation—will grow exponentially.

[squeeze_box5]By now, it should be apparent that you simply can’t avoid setting up a blog for your physical therapy practice. The boost to your reputation will be too immense for you to ignore. However, if you’re still struggling to set up a good blog or come up with a great reputation marketing strategy, please don’t hesitate to contact us at E-Rehab right away. Our physical therapy reputation marketing experts will help fine-tune your marketing approach, help you design an eye-catching and memorable blog, and get you on the road to success. After that, the hard work of keeping up with your blog should be a heck of a lot easier.[/squeeze_box5]

Tips for Writing SEO Friendly Blog Posts to Boost Web Traffic

SEO friendly blog posts

Are you keeping your search engine optimization (SEO) in mind with each post on your website and making sure that all of your content is “SEO friendly?” If not, it’s time to make some changes: SEO friendly blog posts increase the chances of your posts being indexed and ranked by the search engines, which is essential for attracting new visitors.

To do this, you need to first focus on writing helpful and informative blog posts. However, it’s also important to write for the web crawlers used by the search engines. In order for readers to find your blog posts, your posts need to rank well in the search engine results. Even if you’re not an expert in SEO, there are some things you can do right away to optimize your blog.

Here are some useful tips on how to optimize your physical therapy blog for the search engines:

Include Keywords in Your Title

The title of your post is one of the first things that search engines will crawl on a page. It is also the first [pullquote1 align=”right” textColor=”#000000″]It’s important to include keywords that are commonly searched for in your blog titles. When coming up with your titles, consider what a user may type into the search engine. [/pullquote1] thing web users will read after typing in their search terms in a browser and receiving their search results. Therefore, it’s important to include keywords that are commonly searched for in your blog titles. When coming up with your titles, consider what a user may type into the search engine. A good example for physical therapy blogging would be a topic like chronic neck pain. Someone with chronic neck pain may search for information related to whiplash. A title such as “How to Treat Chronic Neck Pain From Whiplash” is an effective blog title in this case.

The key is to include the keywords without it reading awkward to human readers. Also avoid keyword-stuffing your titles. Stay on topic with one search term and try to make it sound natural.

Write Compelling Meta Descriptions

Another major component of creating SEO friendly blog posts is to focus on your meta descriptions. A meta description is an brief snippet that describes a web page’s content. When you read the search results page from a search engine, the preview text located underneath the titles are meta descriptions. Although it’s important to include keywords in your meta descriptions, their main purpose is to get the web user to click-through to your page. They serve as advertising copy to promote your page. By writing compelling descriptions, you can help improve the click-through rate to your page.

Optimize Your Post Content

It is also essential to include the keywords you wish to rank for within your post’s content. Search engines use keywords within each page of content as a ranking signal. However, it’s important to be cautious about how often you include them within the text. It’s better to write naturally for your blog audience and to avoid writing strictly for the search engines. Over-optimizing your content with multiple occurrences of keywords is known as keyword-stuffing. If a search engine detects keyword-stuffing, your page will likely be penalized and drop in ranking.

Optimize Post Images

Optimizing the images of your blog posts is something that’s often overlooked in making SEO friendly blog posts. It’s a good idea to include titles and descriptions in your images that feature keywords and are SEO-friendly. The use of image search has also increased in recent times, so it is yet another way for users to land on your website if they see something relevant to what they’re looking for.

URL Structure

Check that your blog’s URL structure is set-up to use your blog post titles. Avoid URL extensions that use the date of the post or the post’s ID number. Web users are more likely to click through to your page if they see that the URL extension is the same as the blog title.

[highlight2 bgColor=”#000000″ textColor=”#000000″]Optimizing your website so that you have SEO friendly blog posts takes some extra effort. But it’s well worth it in the long term for improving your search engine rankings. By writing regularly updated content that helps to inform the readers of your website, you increase the chances of gaining new patients for your practice. Remember to write for people first and search engines second.[/highlight2]

[squeeze_box2]If you need more assistance with the process of optimizing your practice’s website and don’t know where to go, contact E-Rehab today. We specialize in physical therapy website development and online marketing, and we can help guide you every step of the way when it comes to mastering SEO and reaping the rewards of more new patients.[/squeeze_box2]

Physical Therapy Website Design: Creating a Library of Educational Information for Patients

A crucial part of physical therapy website design is providing information patients really want to know about rather than reading mere sales tactics. When prospective patients seek out physical therapy, they want to know what sets you apart from everyone else. Ultimately, most of those people likely have serious physical problems and don’t want to spend hours of time deciding between physical therapy clinics that look too much alike.

One way to set yourself apart is providing a library of educational information on your site that’s easily organized under categories. Under each category, you can bring a comprehensive list of what you do, what your mission statement is, plus answering pertinent questions most patients ask.

Here at E-rehab.com we’ll help you put this all together utilizing the best in multimedia so a first-time visitor gets a complete picture of who you are within minutes.

Creating a Q&A Section

One of the most essential elements in a menu providing information is a basic Q&A section answering the most pertinent questions about you. However, if you’ve ever been in the shoes of a patient, you know not every question is easily answerable in a Q&A. Try to think more thoroughly about what you’d want to ask and place the question and answer there. The more obscure the question, the better since someone will inevitably ask it eventually.

When creating the Q&A, organize it alphabetically or by subject for faster reference. In a mobile culture, especially, many patients are probably reading this on their mobile devices. If they can’t find information in minutes (or even seconds), they’ll likely give up and go somewhere else.

Also, when providing answers in your Q&A, be thorough in the answers. Provide information you can’t find on a Google search so patients know you went to more work for their benefit. One thing patients won’t warm to is overly simple, pat answers.

Providing Information on Individual Procedures

Most people searching for info about physical therapy want to know what type of techniques you provide for various physical ailments. Again, creating categories for each condition is a smart way to organize this information so someone doesn’t have to search on your site to find something.

Under each category, mention any innovative techniques you bring to physical therapy that few others are doing. Be thorough with the information like you were with the Q&A, especially under categories that are the most typical. Physical therapy for back problems are quite common, as are techniques to help those recovering after accidents or surgeries.

Indicate exactly how long each procedure takes and what the best results are. It’s here where you can provide a separate library of videos that showcase exactly what you do.

Creating a Library of Short Videos

When creating videos about your procedures, being as transparent as possible is essential in an era where we want facts about everything. Creating a video series is also a good idea so you break down a particular physical therapy technique into multiple, short segments.

With patient approval, try creating short videos showcasing the physical therapy taking place. By showing one session in real-time through a series of videos, you give a sense of actually being there, how patients react, and what the immediate results are.

End your video series with testimonials from those patients and how they felt after one or several physical therapy sessions. This is the best information your first-time videos can have and tells so much in a mere minute. Nevertheless, your textual information is there to complement the videos. Add detailed images of inside the body showing how physical therapy helps muscle tissue.

[note_box]

Your Website can be More than a Sales Tool

Patients check you and your practice out online before they come in for care.

Use your website as a digital tool to reinforce the information/education you have provided them verbally. A good physical therapy design should consider educational opportunities. E-rehab.com provides patient education, patient handouts, exercise videos, and more.[/note_box]

Contact us here at E-rehab.com and we’ll help you put together a library of information on your site that encapsulates everything for both mobile and desktop users.

Local Physical Therapy Social Media Marketing 101

physical therapy social media marketing

You’re already a talented and invested physical therapist. You’ve probably got a steady stream of patients who trust you and are seeing results. What’s next? How can you grow your client base and keep your patients healthy, even after their sessions are wrapped up?  We suggest physical therapy social media marketing.

You don’t need to be a trained marketing professional to develop your online community. In fact, sometimes that authentic novice approach can help your business stand out among all the cookie cutter stick-to-the-book traditional tactics. So, in between sessions, give a few of these channels a try.

Pinterest

If you’re not on Pinterest already and think it’s just for crafters and bakers, it’s time to get reacquainted. Pinterest was the fastest growing social network over the past year, and it has qualities that you won’t quite find on Facebook. “At their core, the difference between Pinterest and other social networks is why people use it,” Kevin Roose explains, “— to plan for the future, rather than exhuming the past or analyzing the present.” On Pinterest, health-and-recovery-minded users, like your patients, plan for the future by pinning wellness tips, healthy recipes, and inspirational quotes. “Pinning says ‘I want this.’ It’s aspirational.”

Your physical therapy practice can be a hub for such holistic aspirations. Of course you’ll have boards dedicated to PT-specific topics (i.e. Knee Pain, Spine Rehab, Shoulder Problems, etc.) and other subjects that would be a perfect fit for Pinterest‘s “Health & Fitness” category, but you should also tap into the most popular categories like “Food & Drink.” For example, you could pin anti-inflammatory foods, therapeutic teas, protein-rich smoothies, and so on. Latch on to another popular category, “Women’s Fashion,” by pinning workout gear that your active or working-to-become active clients would be interested in. Think beyond the walls of your practice and consider the entire lifestyle of a person on the road to wellness. The topic“Physical Therapy” has 1.78 thousand followers; start showing a few of them why your PT brand is worth following.

Blog

Don’t freak out just yet—you don’t need to write a novel or post every day to have a quality blog for your practice. You also don’t need to be a tech wiz. With platforms like WordPress, Blogger, and Tumblr (the second fastest growing social network over the past year), it takes minutes to set up a blog and begin participating in one of the biggest trends in marketing: content marketing. Content marketing is an approach which focuses on creating and distributing relevant and valuable content to attract and engage with an audience. Blog posts are an excellent vehicle for such content, whose keyword-rich format can also help your business by improving your search engine optimization.

Okay, enough jargon. Think about what your client base would find compelling, informative, and shareable. You could write a 300-word piece about five ways to improve shoulder mobility. You could invite a guest blogger (i.e. a patient) to share how PT has changed her life. You could ask your chef neighbor to type up her favorite smoothie recipe and share a few tips on healthy eating. Compile a list of your top ten favorite outdoor activities in your city. Host a giveaway, like a free resistance band, for a randomly selected commenter. Are your own ideas flowing yet?

Facebook & Twitter

You have a Facebook Page, right? Maybe a Twitter profile, too (if not, we can set these up for you)?  These platforms are easy to get started on and are an effective way to build and engage with your online community. Like with other digital tools, it comes down to sharing high-quality, relevant content and interacting with your audience in a meaningful, authentic way. Since Facebook and Twitter are typically more well-known than the other channels we’ve mentioned, we won’t go too in-depth on the mechanics, but do know that having an active presence on these sites is becoming more of an expectation than a bonus for businesses. If a patient is in a work meeting and has a quick question (“Is the office cancelled today because of the snow?”), they’re probably going to pop on over to your (hopefully existent and active) Facebook Page or Twitter profile for real-time, up-to-date info. Trying to build up a collection of testimonials? Encouraging people to review you on Facebook is a great way to do so. You can then take these positive reviews and highlight them on your other channels, perhaps after turning the quotes into mini works of art with some free, easy design programs (i.e. Canva).

Practice patience

Be patient with yourself as you experiment with what works for your audience. You may be surprised by what resonates (or doesn’t), and just as your practice was built brick by brick, it will take time to develop your online community. Trust that the new growth you’re cultivating online will circle back to a more enriching experience at your clinic, for you and your clients.

How We Can Help

[note_box]E-rehab.com publishes regular, fresh, and engaging content for its members.  From videos to memes, we provide a variety of content to compliment your social media marketing strategy.  Contact us us to learn more about how we can help you with your social media marketing.[/note_box]

3 Ideas for Local Physical Therapy Blogging

physical therapy blogging ideas

For any website, a blog plays an important role in developing physical therapy blogging. But sometimes it’s hard to find a fresh topic to write about, especially if you’re writing consistently. Here are three ways to incorporate your keywords in a refreshing way, to help you with your blogging roadblocks.

1. Address local needs.

You already know a lot about the community you work in, and what their needs are: you can learn a lot from your current pool of individuals seeking your help. Do you get a lot of student-athletes, since you work by a university? Do your demographics reflect a large population of individuals working in construction, and therefore share similar back or body aches? Or maybe you’re settled in a tech hub, and seeing people come in for rehabilitation after painful days and nights sitting at a computer. Knowing this, you can easily provide advice or tips for your local population, drawing more people to your blog. If you need help, look up statistics on the top worked jobs in your city, and apply your knowledge of that group to your work. As you address your local needs, you’ll be able to provide valuable, local, SEO content that will help your blog.

2. Apply national research to your area–with your own twist.

Staying on top of trends and news on physical therapy, and reporting on them, is another great way to boost the relevant content in your blog. For example, a recent study on Harvard’s Medical School site showed that physical therapy worked just as well as surgery to alleviate pain due to lumbar spinal stenosis, a type of lower back pain. This type of pain is typically seen among aging patients (usually over 50 years old), as the spine degenerates over time.

The challenge here, however, is differentiating your content from others that simply “pile on” to the trend. Just sharing the news isn’t enough. You should add-on a unique angle in order to create a unique post about the report. For example, with the above research, you can report on how your office can take care of this lower back pain if you’ve had patients with this problem, or know that your community might face this problem over time (e.g. your community is made up of middle-age patients that might see this problem over time). You can add local statistics of how your community might in-time, face this issue, or even add a few tips and advice on how to take care of their bodies as they age. By adding your expertise and knowledge, you can better differentiate yourself among other physical therapy blogs and results.

3. Share your community involvement.

Are you active in your community? Do you co-sponsor events, or have worked with a local non-profit to teach the public about health? Your blog is the perfect platform to share that type of news! One of the best ways to improve your search results through your blog is to report on your relationships with the community. By being able to situate yourself among other local businesses, your webpages will receive a better ranking, as it validates your local influence.

Building those connections not only adds value in your community, but also virtually among SEO results. In order to build a successful reputation online, you also have to build it among your community physically. If your office is brand new, consider working with businesses or organizations that could use your expertise or services. That relationship helps build your reputation among the community, as well as online, when other businesses, organizations, or new patients, can vouch for your local validity.

With these three different strategies, you can continue to build a successful blog for your business.

[note_box]Looking for a blogger for your physical therapy practice?  We can help.  Not only do we write on topics relevant for your practice, we can also SEO optimize the posts to greatly increase the likelihood your practice will rank for keywords that are important to you.  For help with finding the right keywords and improving your online marketing strategy, contact us.[/note_box]

Stop the Lead Generation Madness

Each day I speak with a client or prospect that wants to generate more business from the web.  They are overwhelmed, confused, have been burned and simply don’t know what to do.

It’s not surprising when you consider all of the possible forms of advertising communication as diagrammed here in The Conversation Prism:

JESS3_BrianSolis_ConversationPrism4_WEB_1280x1024

 

Your head really starts to spin when you think of social media:

By Brian Solis and JESS3 (https://www.theconversationprism.com/) [CC BY 2.5], via Wikimedia Commons

Here are E-rehab’s Physical Therapy Online Marketing Recommendations

1. Make sure you have a great website – it’s one of the most trusted forms of advertising according to Nielson.

2. Make sure you have a mobile optimized website.  30% plus of your physical therapy website viewers are going to visit you on a smartphone.

3. Send out an email newsletter (examples here).  It is the cheapest, fastest, and easiest way to welcome, communicate, and stay in touch with past patients.

4. Ratings and Reviews – online reviews are the second most trusted and actionable form of advertising according to Nielson.

5. Create videos about your practice, your expertise, about patient reviews, and patient testimonials. Here are examples of reputation videos at Terrapin Physical Therapy’s YouTube channel.

6. Use Facebook and Twitter to communicate social signals to the search engines and to demonstrate your expertise and credibility.

7. Create a blog and optimize the posts to rank for common conditions you treat like MBF Rehab has done.

Invest in the Hub & Spokes

physical therapy online marketing hub and spokes

[info_box]You can spend hours every week chasing after the latest tech that might generate new patients. Our advice is to stop the madness and create a solid online marketing platform that includes the seven components above. We call it the Hub & Spoke Model. Your website is your hub of online marketing and the other components are the spokes. Invest in these and you will build your brand and develop more business from community members that have a need for PT.[/info_box]