Physical Therapy Blogging – Simpler Than You Think

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There are many ways to start your own physical therapy blogging regimen.  If we have put the cart before the horse and you are still considering whether or not you need a blog, well…take a look at these stats here.

Success Stories

These stories can be from your own experience or you can research them. You can use stories of popular celebrities if you are trying to reach a certain demographic, then you can pick the celebrity accordingly. If you want to reach people interested in sports you could choose a popular athlete.

Stories that come from the public will work, as well. People can easily place themselves inside the stories and learn about the numerous benefits of physical therapy.

Training and Education

Another blog idea is to blog about the training and educational process that it takes to become a physical therapist. You can cover the guidelines of the American Physical Therapy Association. These can help assure potential clients of the legitimacy of your business and its staff.

Another idea related to education is to simply educate people about physical therapy. You can get into the specifics of treatment with them. If people know more about the topic of physical therapy they can become more comfortable with it.

Interviews

You can do simple interviews with people in the physical therapy sector to achieve more prestige for your blog. An interview with a professor of physical therapy can help add an educational spin to your blog. A practicing physical therapist can be interviewed to humanize themselves and their profession.

Explain Who Needs Physical Therapy

This can be done in a variety of ways. It can combine the success stories and interviews above, so that you can let people know how they can benefit from seeking physical therapy themselves. Statistics and charts could also be used explaining all of the different benefits of physical therapy.

Interact with Readers

Some blog posts can simply exist to interact with your own reader segment. If your readers see that you care enough to respond to their comments or questions they will definitely feel valued enough to keep coming back to your blog.

Establish Your Audience

There are many audiences you can target in your physical therapy blog. You can target physical therapists themselves. You could write blogs about how to best run your practice and tips on interacting with and retaining clients. You can also target people who are simply interested in physical therapy. They could be interested in becoming a physical therapist or seeking treatment themselves.

There are many audiences out there. Once you establish which audience you are seeking; you will be able to write your blogs around this particular audience.

Establish Your Tone

The tone for your blog depends on who you are writing it for. If you are writing a blog for a physical therapy office you should likely keep it professional. However, if it is for physical therapists themselves you could let loose a bit and use some work humor. Tone really depends on your audience and the purpose of your blog.

What do you want your blog to accomplish?

The final consideration and perhaps the most important is to have a goal for your blog. Whether you want more traffic to your website, to inform people, or simply to discuss topics in physical therapy: there are many ways to do each of these things.

Feel free to contact us at E-Rehab for more technical tips and tricks.

Physical Therapy Blogging Basics

For some physical therapy practices, a blog might be a good use of time and money.

Twice each month I do webinars for E-rehab.com clients. This one was so well received, I thought I would share it on our blog.

This webinar discusses some of the basics regarding setting up a physical therapy blog on physical therapy websites.

Here are some of the points I covered:

  • blogging platforms,
  • what to write about,
  • where to find content,
  • keyword research,
  • plugins,
  • promoting your blog with social media,
  • and more.

I hope you find it helpful.

Physical Therapy Blog Ideas

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Online blogging has given individuals and businesses alike the opportunity to reach out to others, spread their message, and gain support for their practice and profession.

Physical therapy blogs are a great way for physical therapists to explain more about their work, inform the public about health conditions, and connect with potential patients.

While blogging about physical therapy can seem more daunting than posting about the movie you saw last night, it is a great chance to gain awareness about your services. Keep reading for some physical therapy blog ideas, and let us help you make your blog a success!

iconWhat to Blog About

 

While the idea of starting a blog may seem exciting, knowing what to write about can be a gigantic challenge. Listed below are three of the most important things that you should stress when writing a blog for your physical therapy services:

1. Remind Readers to see a Physical Therapist First! A common tenant in medicine is the use of conservative treatment before other options are explored. Too often, patients think that they should turn to prescription drugs or invasive surgery for treatment before looking into conservative care. Throughout your blog posts, strive to make sure readers realize that seeing a physical therapist should be their first step before they investigate other options. Write some posts about the ways that physical therapy has benefited real-life patients.

2. Show the Benefits of Physical Therapy. Physical therapy is a clinically proven way to treat a wide variety of different movement disorders. Unlike other treatment options, physical therapy rarely has any negative side-effects and is good for the body and mind. Use your writings to prove to readers that seeing a physical therapist is a fast, easy and affordable solution that actually work! Interest your readers in subjects about new therapy techniques and how they are being used to treat various conditions.

3. Toot Your Horn About Your Training and Accomplishments! While doctors are often viewed as professionals, the general public knows little about physical therapists and aren’t sure if they should trust them. Use your blog to showcase the extensive training and accomplishments that you and other therapists have undergone. Consider writing a section on “what it takes to become a physical therapist” and go into detail about your journey to become a therapist.

Using some of the physical therapy blog ideas listed above, you can start to write posts that will interest your readers while gaining their trust and friendship.

Do You Need a Physical Therapy Blog?

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Starting a Physical Therapy Blog

A website is a great way to increase visibility of your physical therapy practice, but some websites are far more effective than others. Every page should be easy to get to, attractive, organized, and provide valuable information to prospective patients. After all, if you don’t specifically direct patients back to your website, most will not go back on their own.

Websites that are updated frequently can reflect positively on your practice. A physical therapy blog is a wonderful one way to show your current and potential clients that you are the rehabilitation and information leader in your community.

[pullquote1 textcolor=”#004080″]”However, when we recently did a random search and examination of 50 different websites that rank at or near the top of Google for a geographic search (e.g. physical therapy Encinitas), only 1 of them had a blog.”[/pullquote1]

You may have read, from search marketing experts, that if you have a blog, the search engines will pick up on your website’s activity level. There is some truth to that. Google and others will take note of the specific words and phrases used in your blog. These details can contribute to your website’s ranking on search engines. A higher search engine ranking will result in more visitors to your website.

However, when we recently did a random search and examination of 50 different websites that rank at or near the top of Google for a geographic search (e.g. physical therapy Encinitas), only 1 of them had a blog.

Do You Have the Time for a Physical Therapy Blog?

Keeping a blog up-to-date requires repeated work. This is not an attractive option for many. A physical therapy blog does not have to be a complex addition to your website. Sometimes the simplest blogs are the best. An easy way to begin a blog is to use it to introduce patients to different aspects of your practice. People can feel nervous and even intimidated when approaching a new healthcare facility, especially if they have never visited a physical therapist before.
Here are some post ideas for you:

  • Talk about your unique company culture,
  • Treatments you offer,
  • Success stories,
  • People working there,
  • The benefits of different treatments,
  • The experience level of your staff,
  • Other general details which will make people feel more comfortable visiting your office.

Attracting new patients is probably the reason you have a website to begin with, so do not be afraid to take a more direct marketing approach on your physical therapy blog. Posts should highlight your assets. Do not forget that a blog can be used to advertise special events and offers too (a free screening comes to mind).

Not every blog post has to relate directly to your physical therapy practice, though. Here are some more ideas for posts:

  • News that has to do with the community,
  • Physical therapy in general (see the APTA.org website),
  • New clinical studies
  • New treatment methods.

For Out-of-Network Practices

A number of practices are now “out-of-network” providers. This means you have to give patients a reason to pay more for your physical therapy services. A blog may just have the information that differentiates your practice enough to reinforce the patient’s choice to use you instead of an in-network provider.

At this point in time with respect to the search engines, many practices won’t need a physical therapy blog to rank well. Nevertheless, a physical therapy blog on your website is a great place to write about important information since websites can reach more people than local advertisements or phone calls can.

There are several benefits to having one though. Weigh them carefully and make sure you are willing to commit the time and have someone that can write in a manner that represents the quality care you provide. There’s nothing worse than a blog that was last updated in “November 2, 2009”. It won’t reflect well on the practice.

I should add, that E-rehab offers a fully integrated physical therapy blog for our customers. We also provide content for the blog and training so you can efficiently and effectively keep it up to date.

Quote #1

“There is only one boss. The customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Sam Walton