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Publishing content on your physical therapy website may often feel like a daunting task. Figuring out what to write about, how best to convey your message, and what elements to include in order to rank and attract readers can take some time to navigate. This tends to ring especially true for newcomers, but even seasoned bloggers and content creators can run into snags of their own.
If you are blogging, over time you may struggle to find ways to keep coming up with fresh ideas for content that will continue to engage readers without growing stale.
Coming Up with Physical Therapy Blogging Ideas Can be the Tough Part
If you handle any of the physical therapy marketing for your private practice with blogs or other content, you’ve probably run into issues like this in the past (or you may be in that position right now, which is what brought you to this page!)
It goes without saying that there’s so simple way to guarantee that you’ll never run out of ideas and always post the most riveting content, but it will be a major benefit to have some trusty resources to consult for topics, guidance, and writing assistance. Below are 35 essential tips and resources to help you become—or remain—an established physical therapy blogger in the long term:
Blog Topic Ideas
- Statistics summary: write a post loaded with important statistics about physical therapy from across the industry, with commentary about how these statistics affect readers
- Study summary: find a study that highlights the benefits of physical therapy and do a brief summary of its findings and why they show physical therapy is best
- Success story: write about a patient at your practice that experienced a positive outcome after completing treatment; success stories are an incredible way to promote your practice, and you’ll never run out of them so long as you continue to treat patients
- How-to guides: teach your readers how to get involved in a new exercise or activity with a step-by-step guide
- Injury spotlight: pick a common injury or painful condition and explain why it occurs, what it feels like, and why physical therapy is the best treatment for it
- Sport-specific injury guide: select a sport and describe the most common injuries that athletes experience, and how physical therapists can help patients return to activity
- Body region injury guide: along the same lines, pick a joint or region (e.g. knee, back, ankle) and provide some details of what injuries occur most frequently, and of course, what physical therapy can do to address it
- Services spotlight: promote a unique service you offer that’s not found at most other physical therapy practices, like the Graston technique, aquatic therapy, or dry needling
- Seasonal blog: discuss how the current weather relates to exercise habits or common problems and provide tips on how to remain active while avoiding injury
- Countdown list: readers love lists, so try creating a blog on “The 5 best stretches for shoulder pain” or “The 8 most common mistakes made when training for a road race”
- Physical therapy news: link to an important development in the physical therapy industry and explain how it could affect patients in the future
Resources for physical therapy blogging or health topics to write on
- Feedly: one of the many websites available for organizing RSS feeds
- Health Essentials from Cleveland Clinic
- The New York Times: Health
- APTA: great for industry-related news and developments
- ChoosePT: APTA’s consumer-focused website (formerly MoveForwardPT)
- PT in Motion: APTA’s monthly magazine for physical therapists
- GetPT1st blog: loaded with topics for physical therapists and patients
- Evidence in Motion blog: industry-specific blog geared more towards physical therapists
- The Physical Therapy Advisor
- Athletico Physical Therapy blog
Resources to improve your writing and posting skills
- CoSchedule: analyzes your headlines to ensure you’re using your words wisely
- SEOPressor: a WordPress plugin that assists with search engine optimization (SEO)
- XML-sitemaps: free service that creates a sitemap for your website, which helps search engines better scan each of your pages
- Hemingway Editor: a grammar service that helps you improve your writing by avoiding sentence that are too long or wordy
- Grammarly: another helpful grammar service to assist your writing
- Quick and Dirty Tips: website that provides grammar tips and answers to your questions
- Portent’s Content Idea Generator: enter a keyword and get topic ideas at this website
- Hubspot: another helpful topic generator if you need to come up with new ideas