Physical therapy video testimonials are yet another marketing strategy that so few PT practices are implementing.
Proof in the form of happy patients that are willing to tell the world how happy they are with your physical therapy services is the best marketing content possible.
Nothing will give a prospective patient more confidence than seeing a variety of glowing testimonials about the treatment they so badly want…and need.
So how can you build up your cache of video testimonials? Here’s how!
Have a Process
The first step to getting more testimonials and getting them consistently is to make it a process at your business.
This is too important and valuable to leave to chance, but that’s exactly what most businesses do. I’ll show you how to do it better!
Create a process that is triggered when a positive patient experience happens, so you approach your patient for a testimonial when they are going to be most willing to provide one.
A possible process could look like this:
- Listen for a patient comment that includes the words “thank you…”
- Respond with something like, “I’m glad you are doing so well, would do me a small favor and allow me to get that on video?”
- Have the patient sign a video release form and HIPAA release.
- Pull out your smartphone and have the patient answer 4 questions:
a. their first name
b. the problems they had before you helped them
c. what they did in therapy/with you
d. what they are able to do now or how their pain has diminished/gone away
e. a recommendation for you
That’s it – pretty easy, right?
Make It Easy
Shooting a video for you was probably not on the list of things a patient might do for you so you need to make it easy.
Use E-rehab’s slick video testimonial system – point, shoot, send. That’s all it takes.
If you’d like to know more about this, let us know.
Share Them Everywhere
Once you’ve collected your testimonials, be sure to put them to good use by sharing them everywhere and making them as visible as possible.
Share them on your website, Facebook, Youtube, LinkedIn, and Instagram. Add them to the newsletter we provide each month.
You might even be able to think of other ways to share them (how about with the referring doctor?).
You now have a simple process and tool to add some serious firepower to your marketing. The importance of getting good physical therapy video testimonial can’t be overstated – get started today!