Blog

Physical therapists understand the importance of creating an accessible environment better than most professionals. Working with people who are injured or struggling with pain often involves meeting them on their level, and the same is true for creating a space that’s welcoming for people with physical disabilities. When it comes to creating accessible spaces, we […]

What are Micro-Influencers? Micro-influencers are people with a distinct social media presence, typically between 1,000 and 100,000 followers, that are in your local community. They know a lot about your community and people look to them for recommendations and advice about what matters and what to purchase. Since micro-influencers resemble more of a trusted friend […]

Facebook has become a powerful advertising platform for small businesses including physical therapy practices. The combination of being able to reach people by their interests, social connections, pages that they’ve visited, as well as by their location makes this ad platform a very effective option for PT clinics. Practices can reach potential new patients, grow […]

Authority, credibility, expertise, and trust are all important factors that patients scrutinize when looking at a physical therapy website. Patients that are unable to develop a sense of trust with you as a physical therapy service provider are less likely to call or request time with you on your appointment request system. Increase trust and […]

Most practices owners would agree, that in today’s competitive PT market, you need a great physical therapy online marketing to win.  With the myriad of online marketing options, get-rich-quick, “be a 7-figure practice” schemes, misinformation, and time constraints, practice owners are often left very confused. While every practice has different needs, we’ve found that there […]

When patients drop out of care, your practice loses more than the revenue from those never-completed visits. You miss out on the future revenue from that patient potentially coming back as well as the additional referrals those patients might have delivered had they completed their treatment. Imagine that cycle as it continues—the loss of those […]

Physical therapy video testimonials are yet another marketing strategy that so few PT practices are implementing. Proof in the form of happy patients that are willing to tell the world how happy they are with your physical therapy services is the best marketing content possible. Nothing will give a prospective patient more confidence than seeing […]

Here are some thoughts about negative physical therapy ratings and reviews, why they aren’t so bad, how and why you should respond to them, as well as positive reviews too. Before I get into it, you should know that an occasional negative review is actually beneficial.  Don’t believe it? Check this piece out that references […]

We’ve all heard that we should be creating more content for our practice.  Physical therapy content marketing is a type of marketing strategy that you might want to consider. Years ago, popular marketer Gary Vaynerchuk stated that all businesses are media businesses.  You’ve probably heard you need to create blog posts, videos, podcasts, and social […]

Not where you’d like to be with your social media presence? Don’t worry, you’re not alone – social media is a challenge (and perhaps even a mystery) for many physical therapy practices! The good news is that the pace of change in today’s private practice marketing world means that it’s never too late to jump […]

When the path of a new patient appointment can begin at any time, in any location and on any device, it’s becoming apparent that physical therapy practices need to create a seamless experience across the entire process. With so many devices available to complete a task, patients can switch between them to set their appointments. […]

Successful marketing is about more than tracking analytics, building a social following and getting traffic on websites. Ultimately, successful marketing is about knowing your patients. No matter how great your marketing efforts are, it doesn’t matter if you can’t connect with the audience. So, if you want to be truly successful, you need to have […]