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How to "Get Your PT Online Marketing Right"
and Generate 3, 5, 10 or More New Patients Each Month!!!
We will review actual case studies of successful E-REHAB clients.
E-rehab.com is now offering video marketing services for physical therapy private practices.
Other than a direct referral from a doctor or a patient, there aren’t many better ways to market to your community than with the video endorsement of the quality of your physical therapy services.
What would a prospect think if they searched for you and saw videos similar to these with your name on them?
Ratings and Reviews are Quickly Becoming a Highly Trusted Marketing Channel
Use the Power of Video Marketing
There are some very effective ways to achieve top Google positioning and beat your competition
Back in 2006, when Google paid $1.6+ billion for a tiny business above a pizza parlour, many wondered if the management at Google had lost it!
However, that tiny business was YouTube and in just a few years later it has officially become the number 2 search engine (second only to Google itself).
The growth of video is crazy. It already accounts for 70% of the search engine results on Google with text trailing in third behind images. In fact Cisco Systems, the world wide leaders in networking and the way we connect on the Internet, predict that by the end of 2015, video will drive 90% of web traffic.
If you are marketing your local business online and haven’t started to use video marketing yet, it’s time to get started.
Generate more Physical Therapy Referrals and Improve Customers Service with Video
They say that ‘a picture is worth 1000 words’. If that is true, imagine how much more effective video can be. It is a scientific fact that humans make a decision based on emotions. Motion pictures have the power to tap directly into the emotions of a viewer with a combination of video, words, voice over and music in a way that words simply can never achieve.
Business surveys have proven that videos convert visitors into buyers three times better than a normal sales letter. With a sales letter the viewer can scroll down the page very quickly and not read the benefits of your rehab services or the reasons why they should should choose you.
With a video on the other hand, you control the whole sales sequence, unfolding your presentation in the way that shows your office, your services, your clinical expertise in the best possible light and only revealing the call to action at the precise ‘magic moment’ when your viewer is primed with the benefits your service will provide them.
The result is more happy patients and more calls from prospects that are comparison shopping.
However, that is only the beginning. For example, imagine trying to learn how to tie your shoelaces using just written instructions. But when you show visitors how to do it, with video, they understand instantly.
Improve Your Chances of Ranking High on Google
Google unveils ‘universal search’.
In an effort to better accommodate users, Google now provides universal search results. What this means is that search results are now a mix of text, news, graphics…and yes, video.
It now takes less effort to rank your video on YouTube and it’s a wonderful opportunity to show up on the first page of Google’s search results. Imagine how many your visitors your website would receive from ranking high on the largest and second largest search engines in the world, simultaneously.
You too can rank your videos on YouTube and Google for the most common search patients do when looking for you…your business name (we blogged on this months ago).
Follow this simple rule – include your business name and the city your practice location is in in the title, the description and the tags of your YouTube video. In most cases, this will do it. That’s it!
Just Do It!
There is no doubt that creating videos for your business will attract more visitors and potential patients to your website but we also know that it might all sound rather daunting.
The worst thing you can do is ignore the video revolution that is happening all around. Video really is here to stay.
The good news is that E-rehab.com is here to help you to take advantage of the easy and affordable opportunity.
Contact us today to learn more about our video marketing services and how we can create an affordable video marketing strategy that will help establish you as the market leader.
Call us at 800-468-5161 x 1101 for more information.
PS: here’s another example: