Maintaining a good reputation is important for any business, but it’s particularly important for anyone in the healthcare industry. To keep your private practice at the top, it’s critical to focus on reputation management for physical therapy right now.
Don’t Wait for a Problem before Taking Action
Physical therapists often focus on the importance of prevention, and this very same concept should apply to your reputation. This is why you shouldn’t wait until your physical therapy practice has a bad reputation before you do something about it. By being proactive now, you can help ensure that people find good things about your practice when they search your name.
Hiring a good reputation management firm, such as E-Rehab, can be a great approach to tackling this issue. However, there are also some steps that you can take on your own to help boost and maintain your practice’s reputation. Below are some useful tips that will help your practice earn a reputation that reflects its high quality.
Post Your Own Positive Content
To improve your online reputation, it’s helpful to first think about how your practice will appear to a prospective patient. With this in mind, try to address the following:
- First of all, if you want people to find positive things when they enter your practice’s name into their favorite search engine, then you have to ensure that these positive things exist. This means that you should be creating online content that relates to your practice.
- For example, if you haven’t already started a blog, you should definitely consider doing so. A blog can help with your search engine optimization, show the world your expertise, and it can be the first thing people find when searching for content related to your practice.
- You should also build social media profiles on all of the big social media sites, including some that you might not have thought about using in your industry, such as Pinterest.
- Lastly, it’s helpful to build profiles of yourself and your practice on physical therapy-related websites, upload informative videos to YouTube and build a profile on all of the local review sites.
Don’t Ignore Negative Content
It’s easy to ignore negative reviews and posts from others, but doing so can actually be quite harmful for your practice. [pullquote4 bgColor=”#000000″ textColor=”#46c0e9″]Regardless of whether someone’s post is true or not, those who see may often change their opinion regarding your practice. This can obviously pose a problem and cause potential patients to go to your competitors for treatment instead of you.[/pullquote4]Regardless of whether someone’s post is true or not, those who see may often change their opinion regarding your practice. This can obviously pose a problem and cause potential patients to go to your competitors for treatment instead of you.
If you make an effort to communicate with the person who has complained, however, in most cases you can improve the situation. If you address the negative comment, the person who posted the negative review might be willing to delete it or amend it. Even if they don’t take either of these actions, those who see this communication will at least know that you and your practice made an effort to respond to a problem or concern that a patient had.
Gather Testimonials and Reviews
Over time, have probably had quite a high number of patients that were satisfied with the treatment they received at your practice. So, why not use their satisfaction to your advantage?
- The best way to do this is to gather testimonials from satisfied patients and post them on your website
- You should also encourage your patients to post their feedback on the major local review sites and directly on your website
- If people who are seeking physical therapy see that your previous patients are happy with the care that you have provided, then they might be more likely to give you a call for their physical therapy needs
Don’t Overlook Your Reputation Management for Physical Therapy
As you can probably see, reputation management for physical therapy isn’t necessarily easy, and it may require a lot of work. But if you look at the big picture, you’ll see that building and maintaining a strong online reputation is critical if you want your physical therapy practice to be successful.
[info_box]Along with tackling some of these steps yourself, it’s a good idea to work with a reputation management firm that understands your practice and wants to make it a success. To find out more about reputation management for physical therapy, as well as search engine optimization and marketing, contact us at E-Rehab today.[/info_box]