Blog

As a private practice owner, physical therapy search marketing is a channel that you cannot afford to neglect. Search engines account for an enormous percentage of all online traffic. They are constantly directing traffic to one website or another and the search giants of today have held strong percentages of market share since their origin. […]

In the field of medicine, your reputation is everything. Getting just one bad online review can have negatively impact your business in major ways. The worst part is, you may never know the business that you actually lost, since no one is going to tell you about it. This highlights why reputation marketing for physical […]

The phrase “location, location, location” doesn’t only apply to real estate. When you design your physical therapy website, focusing on your location with search engine optimization (SEO) in mind is an absolute must, whether you have one location or multiple offices spread across the state. The thing is, you can’t just have your physical address […]

We listen to feedback from our clients all the time, and it’s often clear that physical therapy blogging can be an intimidating pursuit, especially for a new office or website. Another pressing question that many private practices have is this: with so many other great blogs out there, how can we differentiate ourselves and draw […]

It’s 2016, and just about everything imaginable can be found on the Internet. As this expansion inevitably continues, you may start to grow concerned that the larger the Internet gets, the smaller your physical therapy practice’s website becomes, especially when all your competitors also have a sites of their own. The reality of the age […]

When it comes to building a website for your business, there are a few basic practices that are standard in any industry. The following are often considered essentials: An eye-catching display Easy navigation A clear sense of what your business is and what it has to offer But when it comes to physical therapy websites, […]

If you’re not already creating and distributing effective physical therapy newsletters, it’s high time that you start. Newsletters have the power to transform new and possibly reluctant patients into loyalists that support your physical therapy practice with their repeat business and spread the good word regarding their positive experiences with you. Establish Your Expertise Using […]

Creating a comprehensive marketing strategy is easy when you have a big budget. But when you’re a small private practice and just getting started in the online space, you need a strategy that costs time, not money to boost your physical therapy online marketing. By learning how to produce the right content and where to […]

If you haven’t already noticed, we’ve reached a point where the process of physical therapy clinic marketing now has to include social media, almost by default. While this should hopefully be clear to you, what it means may be a little different from what you might expect. Why You Need Two Accounts in Physical Therapy […]

How do you spread the word about your physical therapy practice? For many therapists, this is a difficult question to answer. Limited resources and time often means having to rely on word of mouth from current patients to attract new visitors. But as it turns out, there are plenty of cost-effective ways to help patients […]

Maintaining a good reputation is important for any business, but it’s particularly important for anyone in the healthcare industry. To keep your private practice at the top, it’s critical to focus on reputation management for physical therapy right now. Don’t Wait for a Problem before Taking Action Physical therapists often focus on the importance of […]

For many private practices, physical therapy reputation management may seem like a vague process. Physical therapists specialize in knowing their patients, dealing with injuries and building back strength, but when it comes to creating a proactive plan for a healthy reputation, you may not know where to start. If this sounds familiar to you, the […]