Stop the Lead Generation Madness

Each day I speak with a client or prospect that wants to generate more business from the web.  They are overwhelmed, confused, have been burned and simply don’t know what to do.

It’s not surprising when you consider all of the possible forms of advertising communication as diagrammed here in The Conversation Prism:

JESS3_BrianSolis_ConversationPrism4_WEB_1280x1024

 

Your head really starts to spin when you think of social media:

By Brian Solis and JESS3 (http://www.theconversationprism.com/) [CC BY 2.5], via Wikimedia Commons

Here are E-rehab’s Physical Therapy Online Marketing Recommendations

1. Make sure you have a great website – it’s one of the most trusted forms of advertising according to Nielson.

2. Make sure you have a mobile optimized website.  30% plus of your physical therapy website viewers are going to visit you on a smartphone.

3. Send out an email newsletter (examples here).  It is the cheapest, fastest, and easiest way to welcome, communicate, and stay in touch with past patients.

4. Ratings and Reviews – online reviews are the second most trusted and actionable form of advertising according to Nielson.

5. Create videos about your practice, your expertise, about patient reviews, and patient testimonials. Here are examples of reputation videos at Terrapin Physical Therapy’s YouTube channel.

6. Use Facebook and Twitter to communicate social signals to the search engines and to demonstrate your expertise and credibility.

7. Create a blog and optimize the posts to rank for common conditions you treat like MBF Rehab has done.

Invest in the Hub & Spokes

physical therapy online marketing hub and spokes

[info_box]You can spend hours every week chasing after the latest tech that might generate new patients. Our advice is to stop the madness and create a solid online marketing platform that includes the seven components above. We call it the Hub & Spoke Model. Your website is your hub of online marketing and the other components are the spokes. Invest in these and you will build your brand and develop more business from community members that have a need for PT.[/info_box]