The yellow pages are a thing of the past for most patients. Tens-of-millions of people now use online business directories each year and this applies to physical therapy business directories as well. These directories are designed to help online users locate the websites and information they are looking for. They are also a great way to help practices increase their Internet traffic and improve patient recognition.There are many reasons why a physical therapy practices will want to register with the top directories on the web. Directories serve many purposes, such as:
Categorizing websites so that they are easily found using search engines.
Linking websites to one another for easier access.
Increasing traffic to your PT practice website
Providing an easy way for patients to find out about specialized information about your practice.
Assisting with SEO or search engine optimization. Having accurate business listings increase the likelihood that your practice will rank higher in a Google, Bing, or Yahoo search engine results page.
Helping business websites stand out to potential consumers.
Here is a list of the top business directories you want to submit your practice to:
Google My Business
Bing Places for Business
Google My Business
Yahoo! Aabaco Small Business
Each of these business directories requires specific information. Below is a checklist of the information that you need to gather to register your physical therapy practice on these business directories. Not all the information is required but best practice is to fill in as much information as possible.
A Google Account/Gmail address (make sure the practice owner has access)
User name for the directory
Business owner’s name
Is the business inside another location, such as another business?
Main business phone number
Additional phone numbers
Main email address
Preferred method for customers to contact the company
Payment information including credit card, account holder’s name, etc. (for sites that require it)
Accepted payment methods by the company
Business category (physical therapy clinic, physical therapist)
Featured message, such as a slogan, tagline, etc.
Number of locations
At least 10 pictures of your clinic
Do you serve customers at your business address?
Are you authorized to manage this business?
Security questions and answers
A document or system like lastpass.com to store each directory’s log in information
It takes a lot of time and effort to register your practice at each of the recommended business directories. However, putting in the time to do this can certainly help drive more patients into your practice.If you don’t have the time to do it yourself, contact E-rehab.com for more information about how we can help.You can reach us at (760) 585-9097.
For small businesses, showing up on the first page of Google is a must – showing up in the Google 3-pack, local stack, or snack pack can be the difference between significant new business and merely surviving.
For example, one client of mine Metro Physical Therapy, used to show up for the search physical therapy Garden City . They reported that during some months a significant percentage of their business came from patients finding their listing on Google, seeing the great reviews, and then calling them. Unfortunately, with recent changes to the Google algorithm, their rankings in the local stack have slipped.
SEO is a Fluid Process – Google is Always Changing
All Google services change as Google finds ways to make search better and, yes, to make more money.
As such, they are always updating their search algorithm that determines which position your website ranks at for a given search phrase. Over the years, there have been names given to their algorithm updates – Panda, Penguin, Hummingbird, Pigeon, and Opossum (hence the animals in the graphic above 🙂
There are a handful of factors that Google uses to decide which physical therapy websites to show when a person searches for “physical therapy town name” (e.g. physical therapy in Garden City).
While we have previously shared our thoughts on reviews, today I want to talk about the keystone of local search engine listings – a Google My Business Page (GMB page).
There’s a lot of recent news about the GMB page and its disassociation with Google+, but for now GMB page data is still vital information that feeds to Google Maps and even in some of the experimental versions of the results that people see in the on a live search results page. Components of a GMB page, such as ratings and reviews, will continue to be important and a ranking factor.
The presence of the Google Maps data, also in mobile searches, makes GMB page data increasingly important for most local physical therapy practices. I have a client in 60% of their current traffic on mobile devices such as iPhones and Android phones.
Make no mistake about it. The combination of Google My Business data and the number of patients that do mobile search can have a significant impact on your practice. Survey companies like ComScore recently reported that 78 percent of local-mobile searches resulted in an immediate offline purchase.
There’s little chance of showing up for local searches unless you claim and optimize your GMB page first.
A little Google My Business housekeeping
There’s a pretty good chance that you have a Google My Business page that already exists in the Google My Business database of local businesses.
Last but not least, believe it or not, we’ve found that one way (sometimes only) way to interact with Google My Business is via Twitter – that’s right – put your questions and requests in here: https://twitter.com/GoogleSmallBiz
Now that we’ve discussed a few housekeeping points (some people do have a number of duplicates), let’s get to the optimization process.
Optimizing Your Physical Therapy Google My Business Page
So, you found your page and now you are ready to make it as good as possible to improve your chances of ranking as well as provide appropriate data for Google Maps and most important, for prospective patients that are looking for you.
Here are some things you should consider:
Are Name, Address, and Phone the same (exactly) as you have on your website?
Is the category precise – i.e., Physical Therapy Clinic, Physical Therapist, etc.
Have you written a keyword rich description?
Is your website listed in the profile?
Have you added relevant images of the outside of your business, inside, and some action photos?
Beyond the points stated above, there are some other specific ways that you can optimize your GMB page. Before you dive into these, make sure that you have the basics in place as noted above.
Consider adding a Google Street View Tour of your business. Google is pushing this as it adds an incredible verification and trust element for them. Here’s an example of one we did for a local vet clinic – it’s on their home page.
Update images with fresh, hi-resolution images. Google will compress them as needed, but they will look much better. You can and should feature hi-res logo, exterior shots, interior shots, staff and behind the scenes work. Here’s a detailed guide to images from Google.
Are you too busy to take the time to figure all of this out yourself?
Do you have questions about your specific practice? If need some help fixing your online GMB page, you might consider one of our packages here. For an extra fee, we can sort everything out for you.
The basics of SEO often aren’t that complex, but sometimes it makes sense to get a pro involved. After all, optimizing directory profiles over treating patients usually isn’t the best use of a PT’s time.
Either way, if you keep up your local SEO efforts and implement our tips along the way, pretty soon when someone searches for physical therapy in your neighborhood, they’ll find your practice.
As a private practice owner, physical therapy search marketing is a channel that you cannot afford to neglect. Search engines account for an enormous percentage of all online traffic. They are constantly directing traffic to one website or another and the search giants of today have held strong percentages of market share since their origin. Google, Bing and Yahoo are unlikely to disappear for a while so long as the Internet relies on search engines to be navigated.
This also applies when it comes to potential patients looking for information on physical therapy or searching for a nearby practice online. In just about all cases, they’re using a search engine to accomplish this task. This is why businesses like yours need to capitalize on physical therapy search marketing and use it to your full advantage, as it remains the dominant source of traffic for all businesses, including physical therapy facilities. Below, we offer some relevant keywords and search marketing opportunities that your practice can start taking advantage of right away.
Use the Google Keyword Planner
Google’s Keyword Planner can help you find relevant physical therapy search marketing keywords. Once found, you can begin targeting them with your search marketing campaigns.
To begin driving traffic to your website immediately, you can use Google AdWords, also known as a PPC ad campaign. PPC stands for “pay-per-click” and it implies that every time your ad is clicked, there is a fee. Although it’s a modest one, these fees can add up to quickly consume a several hundreds dollar search marketing budget. Many businesses in other niches spend thousands to tens-of-thousands of dollars per month on PPC campaigns.
PPC ads are featured at the top of Google and the Keyword Planner is a very important tool for PPC campaigns. When creating your ads you enter targeted keywords that your ads will be displayed for. To get you started, below is a collection of some of the most effective keywords that you should be using on your website. By simply adding the city name in which your facility is located somewhere in the phrase, you’ll have a complete list of targeted keyword phrases to begin creating profitable PPC ads with:
neck physical therapy
back physical therapy
arm physical therapy
leg physical therapy
foot physical therapy
knee physical therapy
hip physical therapy
shoulder physical therapy
physical therapy programs
physical therapy association
physical therapy clinics
sports physical therapy
physical therapy clinic
pediatric physical therapy
outpatient physical therapy
doctor of physical therapy
physical therapy services
advanced physical therapy
orthopedic physical therapy
physical therapy offices
performance physical therapy
physical therapy rehabilitation
professional physical therapy
physical therapy program
physical therapy treatments
geriatric physical therapy
physical therapy centers
physical therapy center
dynamic physical therapy
hand physical therapy
physical therapy locations
Google’s Keyword Planner provides a competition rating and suggested bid amount for each keyword that you intend to target. These metrics are very important. The higher the suggested bid and competition rating, the more that keyword will cost to target with your PPC campaign. Costs can add up quickly when targeting keywords that are highly competitive.
Search Engine Optimization
Just as you can pay to be at the top of search engines, you can also rank there naturally. Using the same keywords that you are targeting through PPC with Google Adwords, you can begin to optimize your website to naturally overtake your competitors and be a top contender for Google’s top 10 search results for a given keyword.
[pullquote1 align=”right” textColor=”#000000″]Search engine optimization (SEO) is relatively straightforward and revolves around one simple concept: content is king[/pullquote1] Search engine optimization (SEO) is relatively straightforward and revolves around one simple concept: content is king. Google has been telling webmasters this for years and while some listen, many have not.
What this means is that the content of your website dictates your results through SEO. When you produce valuable content that your audience and readers will benefit from, you will see more promising results. One way to do this is to utilize your website’s blog and integrate targeted keywords into insightful and knowledgeable blog posts. You can write content such as “how-to” guides, tutorials for physical therapy, suggestions, and home-based treatments for patients, to name a few. Always keep in mind that quality content is better than high quantities of content and that your readers are much more likely to share an article that is worth reading.
To optimize your content for search engines, insert your targeted keywords into the following as possible:
Image ALT Text
Body of the Content
By following this basic structure, your content will be well optimized and ready for sharing. The more your content is shared, the more it will link back to your site, which will increase its search engine rankings. Remember to keep the content readable and not overuse the keywords. Your audience wants an article that flows well and doesn’t sound robotic.
Contact Us for Additional Physical Therapy Search Marketing Tips
[squeeze_box]If you still feel like you can use some help with your physical therapy search marketing, contact us at E-Rehab today. We can work together to establish a strategy that’s feasible for you, and soon enough, you’ll see as your website starts ascending in the search rankings.[/squeeze_box]
The phrase “location, location, location” doesn’t only apply to real estate. When you design your physical therapy website, focusing on your location with search engine optimization (SEO) in mind is an absolute must, whether you have one location or multiple offices spread across the state.
The thing is, you can’t just have your physical address posted on your website and call it a day. There are multiple strategies that you should use to help you promote and improve your local SEO. By utilizing all of these practices, you’ll improve your reach across the Internet and among local searchers that are in need of your physical therapy services. Read on to find out how to make your physical therapy website more “SEO-friendly.”
Make Your Location a Prominent SEO Keyword
Your address or location should not be listed only in the header or footer of your website. Instead, you should focus on integrating it into your SEO strategy by putting it in key elements of your website. For instance, title headings for your webpages can be SEO-optimized instead of just giving them generic titles. Here’s an example: instead of using “Our Office” for your location page, optimize it with your location to “Our Brooklyn Office.” Other elements you can optimize include headings, titles, tags, image tags and other HTML and metadata descriptions. The more you use the name of your location throughout your website, the more optimized it will become.
Make Separate Local Pages for Each Location
If you have multiple offices, it’s important to provide separate pages that are dedicated specifically to these locations instead of just publishing content for multiple locations on the same page.[pullquote4 bgColor=”#ea8400″ textColor=”#000000″]Having multiple local pages not only helps people find the right location for their needs, but also improves your searchability across different places.[/pullquote4] Having multiple local pages not only helps people find the right location for their needs, but also improves your searchability across different places.
On each separate page, also be sure to include location-specific descriptions and content, instead of copying and pasting the same generic description or your mission statement. A good practice is to include local events you’ve sponsored in that area or describe the location in relation to special features or physical landmarks to make the description rich with local SEO.
The same should be done with other location listings: have separate pages on Google+, Yelp, Yellow Pages and other sites for each of your locations, too.
Attempt Address Accuracy Across All Map Listings
Search engines prefer consistency, especially when it comes to contact information like telephone numbers and addresses. To reach the most people, make sure that your practice is listed with the same contact information in every listing. For example, if your physical therapy office is located on “43 Main Street,” decide whether or not you will spell out “Street” or abbreviate it to “St.,” and stick to this designation throughout all uses of your address. The same goes for your practice name. The more consistent your name, number and address are, the more likely your website will be cited correctly and found.
Reviews are also an important part of building your practice’s local reputation. Besides adding testimonials to your website, you should also try to gather reviews for your local listings, such as your Google+ local page.
One of the best ways to get a Google+ review from your patients is to kindly request that they add a review before leaving your office. Set up a laptop or tablet that they can log into, and give them a few guidelines to help them write a short review. Not only does this give you a better spotlight in Google rankings, but they can also be helpful for you and your office. A great tool to use is Whitespark’s Review Generator, which will print out instructions for computer or smartphone use based on your office’s information.
Improving Your Local SEO Can Better Establish Your Physical Therapy Website
[highlight1 bgColor=”#000000″ textColor=”#3391ff”]Overall, improving the local SEO of your physical therapy website can make a big difference in your online efforts and significantly draw in new visitors that may become patients. By establishing your local SEO presence, your potential patients will be able to find you and your current patients can lend their own experience and recommendations to your practice. To get more help with your physical therapy website, contact us at E-Rehab today, and we can show you how to elevate your SEO to the next level.[/highlight1]
Are you keeping your search engine optimization (SEO) in mind with each post on your website and making sure that all of your content is “SEO friendly?” If not, it’s time to make some changes: SEO friendly blog posts increase the chances of your posts being indexed and ranked by the search engines, which is essential for attracting new visitors.
To do this, you need to first focus on writing helpful and informative blog posts. However, it’s also important to write for the web crawlers used by the search engines. In order for readers to find your blog posts, your posts need to rank well in the search engine results. Even if you’re not an expert in SEO, there are some things you can do right away to optimize your blog.
Here are some useful tips on how to optimize your physical therapy blog for the search engines:
Include Keywords in Your Title
The title of your post is one of the first things that search engines will crawl on a page. It is also the first [pullquote1 align=”right” textColor=”#000000″]It’s important to include keywords that are commonly searched for in your blog titles. When coming up with your titles, consider what a user may type into the search engine. [/pullquote1] thing web users will read after typing in their search terms in a browser and receiving their search results. Therefore, it’s important to include keywords that are commonly searched for in your blog titles. When coming up with your titles, consider what a user may type into the search engine. A good example for physical therapy blogging would be a topic like chronic neck pain. Someone with chronic neck pain may search for information related to whiplash. A title such as “How to Treat Chronic Neck Pain From Whiplash” is an effective blog title in this case.
The key is to include the keywords without it reading awkward to human readers. Also avoid keyword-stuffing your titles. Stay on topic with one search term and try to make it sound natural.
Write Compelling Meta Descriptions
Another major component of creating SEO friendly blog posts is to focus on your meta descriptions. A meta description is an brief snippet that describes a web page’s content. When you read the search results page from a search engine, the preview text located underneath the titles are meta descriptions. Although it’s important to include keywords in your meta descriptions, their main purpose is to get the web user to click-through to your page. They serve as advertising copy to promote your page. By writing compelling descriptions, you can help improve the click-through rate to your page.
Optimize Your Post Content
It is also essential to include the keywords you wish to rank for within your post’s content. Search engines use keywords within each page of content as a ranking signal. However, it’s important to be cautious about how often you include them within the text. It’s better to write naturally for your blog audience and to avoid writing strictly for the search engines. Over-optimizing your content with multiple occurrences of keywords is known as keyword-stuffing. If a search engine detects keyword-stuffing, your page will likely be penalized and drop in ranking.
Optimize Post Images
Optimizing the images of your blog posts is something that’s often overlooked in making SEO friendly blog posts. It’s a good idea to include titles and descriptions in your images that feature keywords and are SEO-friendly. The use of image search has also increased in recent times, so it is yet another way for users to land on your website if they see something relevant to what they’re looking for.
Check that your blog’s URL structure is set-up to use your blog post titles. Avoid URL extensions that use the date of the post or the post’s ID number. Web users are more likely to click through to your page if they see that the URL extension is the same as the blog title.
[highlight2 bgColor=”#000000″ textColor=”#000000″]Optimizing your website so that you have SEO friendly blog posts takes some extra effort. But it’s well worth it in the long term for improving your search engine rankings. By writing regularly updated content that helps to inform the readers of your website, you increase the chances of gaining new patients for your practice. Remember to write for people first and search engines second.[/highlight2]
[squeeze_box2]If you need more assistance with the process of optimizing your practice’s website and don’t know where to go, contact E-Rehab today. We specialize in physical therapy website development and online marketing, and we can help guide you every step of the way when it comes to mastering SEO and reaping the rewards of more new patients.[/squeeze_box2]
Search Engine Optimization (SEO)—the never-ending quest to fine-tune (or completely gut) your website so that it performs better in search rankings—can be a tiring race to run because the rule-makers (i.e. Google) are always changing the rules. This can be especially frustrating for your practice when it comes to physical therapy SEO.
But as we push further ahead into 2016, the picture of what the SEO rulebook will look like in the future—and what physical therapists will need to do to keep up—is now starting to come into focus.
Some marketers have predicted that there are three certainties in SEO that will affect all web traffic in the future. By understanding and addressing each of these now, you can prepare your practice for the changes ahead and be ahead of the game:
1. Mobile Searches Will Triumph
As Huyen Truong, the SEO Manager for the SEO Agency in Sydney, points out: “mobile search will soon reach the tipping point—the stage at which the majority of time spent, organic traffic and paid clicks comes from smartphones and tablets rather than the traditional medium of desktop and laptop search.”
Every decision you make, whether it’s web design or social media posting, should come from a mobile device mindset. Before you begin any project, big or small, get in the habit of asking: “How will this look on a mobile phone?” [pullquote3 align=”left” variation=”red” textColor=”#000000″]Before you begin any project, big or small, get in the habit of asking: “How will this look on a mobile phone?” [/pullquote3] In addition, having a website that uses scrolling more than clicking is gradually becoming the new standard for website design. The old system of pages, where your journey through the site’s content involves clicking through layer after layer of pages, is dying. Web designs now leverage the easy scrolling motions of smart phones to place all (or most) of the site’s most important content into a single page that unrolls before the mobile user with a swipe of the thumb. The other mobile-centric practice is, when clicking is necessary, make the buttons large and easy to hit. That helps users overcome the primary weakness of smartphone navigation: it’s hard to accurately click on small targets. And Google knows all of this. (It feels like it knows everything, doesn’t it?) One recent algorithm update specifically looks for mobile-friendly designs and gives them preference over others.
2. High Quality and Great Visuals
Some of the recent Google algorithm updates have also removed keyword optimization from the top of its priority list, and the search engine now looks at the quality of your content—especially whether it’s contextually relevant or not—when it assesses your website.
It also likes visual content, especially when paired with high quality, thorough, well-structured written content.
As the blog Keywords and Jargon explains: “Search engine results page (SERP) rankings show that images, infographics, video and other visual media are much more engaging and relevant than plain text. It’s assumed that a user is more likely to find information that is relevant to their search query.”
3. Voice Search Will Become More Important
With the entry of the oddly endearing (or not-so-endearing) computer personalities of Siri, Cortana from Windows, and Google Now, voice searches are now beginning to influence SEO.
56% of adults like using voice search because it makes them feel “tech-savvy”
Phrases that begin with “who,” “what,” “where,” “when,” and “how” increased by 61% year-over-year
This spike in these phrases correlates with the increased use of voice search. When people do a voice search, they tend to begin their question with these words. Keep this in mind for your physical therapy SEO keywords or even your FAQ pages.
And in case physical therapy SEO still makes you feel overwhelmed, let these parting words from Keywords and Jargon remind you why SEO is worth the trouble: [blockquote align=”right”]”[With SEO,] instead of disrupting a user’s schedule or activity, you’re paving the road for them to easily find you when they’re ready to buy what you’re selling. Instead of having to convince them to buy a product or service, you’re establishing in advance that you are the best option to buy it from.”[/blockquote]
If you’d like some more helpful information on physical therapy SEO, contact us at E-Rehab, where we can put you on the path of capitalizing on these upcoming changes so you can stay ahead of the curve and keep your website in top shape.
Good Physical Therapy SEO Starts with Some Simple Planning
New doctors and physical therapists building their practices websites can greatly improve their reach by targeting physical therapy SEO keywords. But how do you know what words to target? Here are the steps to keyword research you’ll need to implement in order to start your SEO marketing strategy, specified for physical therapists and their work.
To start, it’s important to brainstorm a list of keywords that you know will pertain to your office. This list would include (but is not limited to):
your name/your brand (Ex. Dr. Edward Smith Therapy/First Coast Physical Therapy)
physical therapy + your location
typical injuries your office treats (whiplash/car accident injuries, sports injuries, back pain)
therapy modalities you implement
Once You Pick Keywords, Then Put Them Through This Test
There are four factors to consider when choosing keywords that you will include on your website.
Relevant Keywords – this is pretty simple to understand. Relevant keywords are those keywords that your market niche will use to search for you. A PT practice owner in Cleveland might have the thought that he/she should try to rank for a term like “low back pain treatment in Cleveland”. However, you have to ask yourself this question, “If I rank, will people click on the link and actually call my office?” Based on search engine rankings and the traffic that these terms (e.g. low back pain treatment in Cleveland) generate, I would argue that in most cases, there are some higher priority marketing efforts you should invest in first. Physical therapists are not thought of as a primary care providers the healthcare system…yet. If you are going to try to rank for terms like “low back pain treatment in Cleveland”, you will need to rank for a large number of these terms to generate enough traffic to convert website visitors to patients.
Competition – if you are a new practice with a new website, and you are in a big city like NYC, there’s little chance you will rank in the next 6-12 months. Google ranks website that have domain authority and lots of backlinks. It takes time and a lot of effort from a good SEO company to rank in major markets. It can be done but it is a long-term strategy.
High Traffic Keywords – during your keyword analysis, you should use a tool like the Google Keyword Planner to estimate the number of searches that are done for a given keyword. This is closely related to the concept of relevance. If your target audience rarely searches for a given keyword, or isn’t likely to click on the Google link, of you do rank, it’s not worth the effort. On the other hand, if there is an acceptable amount of traffic and the market isn’t too competitive, then you should add this keyword to your list.
Commerciality– after you determined that a keyword is a relevant term, there isn’t too much competition, and there is enough people searching for the term, then you want to think about commerciality. This term describes the likelihood that someone will click on your keyword and call your office. It’s best illustrated with an example. Let’s say that you are considering ranking for the keyword “physical therapy Cleveland”. The other keyword you are considering is “physical therapist Cleveland”. Both are relevant to your practice. Neither are too competitive (i.e. with reasonable time and effort you could rank on page 1 of Google). Both have a significant number of searches (high traffic). Physical therapy is know to the public as a service and not a profession (this too is changing IMHO). Therefore, the search “physical therapy Cleveland” is a better term to rank for. If you had to choose a keyword term to spend your time and money to try to rank for, then you would choose “physical therapy Cleveland”. Ranking for this term is more likely to generate traffic that will call your office and schedule for an appointment. Here’s a link to a video that describes this term.
Use a Couple Free Tools
As you categorize your terms, you should use research tools to help you narrow down your list. If you’re on a budget, free tools like Buzzsumo or Moz.com can help you find websites similar to yours, and will allow you to study what makes these sites work. These tools allow you to see how well your website is doing, as well as how it compares to other competitors. By studying your competitors, you can get a better sense of how to optimize your website.
DO NOT Keyword Stuff Your Blog Posts or Pages
Lastly, after all your research, implement your keywords strategically. In order to improve your search rankings, you want to use your list of keywords effectively. It’s not enough to just copy and paste them in a list on your website, or heavily use them in your blog posts to push spammy messages hoping you will rank on page one. In fact, those strategies could hurt your ranking. Instead, create unique and valuable content that uses your keywords at part of a theme. For example, let’s say one of your keywords is “Physical therapy Nashville.” A blog post about staying injury-free before you take advantage of outdoor recreational activities in one of Nashville’s many parks, can generate more relevance than a generic blog post on physical therapy in Nashville.
By picking and choosing your keywords based on your own knowledge and some simple analysis, you’ll be more likely to create a successful web presence for your business. To learn more about SEO research, contact us.
It’s a little ironic: you’re a physical therapist who improves the health of others, but when tasked with the overwhelming flood of information involved in online marketing, you become stressed, tense, and exhausted.
But there’s a quick relief valve to this stress: step back and look at the big picture — at the panorama that sits behind all of the little online chores of physical therapy marketing.
And, thankfully, this big picture is not complicated — yet so many businesses overlook a simple truth: marketing, in the end, marketing for small businesses, i.e. physical therapy practices, is about getting your market (doctors, current & past patients, and your community) to know, like and trust you. But obtaining that prized marketing goal requires an essential skill.
Being a Good Listener
Yes, online marketing involves plenty of techno-babble at times — terms like “scalable,” “metrics,” “big-data,” “viral,” or “growth hacking.”
But the heart of online marketing, or any marketing, thrives on something everyone can relate to: being a good listener.
In the ancient days of sales before the Internet, door-to-door salespeople — the really good ones who ran their numbers through the roof — all did one thing really well.
They listened carefully and sincerely. They were comfortable with silence. They weren’t eager to steamroll their customers with non-stop pitching and strong-arm talking tactics. They asked good questions and then really listened to their customers until they pin-pointed that one red-hot need, that one cry for help that perfectly matched what their product offered.
Nothing has changed. Although you do not travel door-to-door conducting surveys on paper or pitching services, you are still listening. In the digital age, we now do much of our listening through screens. All of the online spheres — social media, data analytics, web design, e-newsletters — have become digital ears.
Superb Web Design: Making That Crucial First Impression
[pullquote1 quotes=”true” align=”right” variation=”steelblue” textColor=”#4c7c81″]In fact, over the last 6 weeks, across all of the mobile websites E-rehab.com manages, we’ve logged over 5,000 calls. [/pullquote1] If you fail to make a stellar first impression with someone you meet, they’re less likely to enter into a meaningful conversation with you. Your website — its visual appeal, navigational ease, functionality — has to be top-notch to earn the trust of visitors and create those conversations.
Physical therapy practice owners need a complete, state-of-the art online marketing system, and that’s exactly what we offer in our proven web design model. By combining Google, Yahoo!, and Bing-friendly content, an intuitive management Control Panel, an integrated blog, powerful visual appeal, and multiple calls-to-action, your site will create valuable conversations with visitors.
But desktop websites are only half of the equation. According to recent studies by Pew Internet, 34% of Internet users “go online mostly using their phones.” In fact, over the last 6 weeks, across all of the mobile websites E-rehab.com manages, we’ve logged over 5,000 calls. Mobile marketing grows every year in its dominance, and a powerful mobile website is a must. We design fast-loading, visually attractive mobile sites that will increase user engagement and attract both new and repeat visitors — in addition to many other features of mobile marketing, including QR code creation.
Search Engine Optimization
Part of being a good listener in the Screen Age means creating more conversations. We learn to listen well by doing it often. Search Engine Optimization (SEO) creates more opportunities for you to listen by bringing more traffic to your site.
But it’s more than just opening the floodgates and letting faceless IP addresses stampede through your web traffic stats. As search engines have evolved, it’s become more about search experience optimization. We make sure your website optimizes the experience for human beings, not the robot crawlers that scour the Internet. When a website creates helpful search experiences for prospects, search engines notice and this improves your ranking.
E-rehab helps you find that balance between excellent user experience in your site design and SEO guidelines that help your website stand out to search engines.
We can also determine your local SEO effectiveness and look for ways to position you more effectively among local prospects.
Effective local SEO helps you create more conversations with prospective patients in your community.
And, of course, the direct approach is the best approach. E-rehab excels in creating attractive, easy-to-use, interactive patient surveys that can be delivered via email. We can post ratings, reviews, and survey results on your website and create dynamic charts. But most importantly, our services help you ask the right questions and listen to what your patients need.
Relief from Marketing Brain Freeze
When you reduce a complex system to its essentials, it’s a little easier to relax. When you know that the goal is attainable — that, when boiled down, marketing is simply about getting your community to know, like, and trust you– it makes the process less intimidating.
The bottom-line? Digital marketing doesn’t have to be a splitting headache. Contact us to see how we can alleviate your stress and help you listen well in our digital world.
You want to grow your practice by having a website to draw more people who will use your physical therapy services. What is the point of having a website if nobody can find it? Let’s face it; what you really need is a website that is ranked number one or at least within the top 3-4 of the search results, on all the major search engines like Google, Yahoo, and Bing. Having a high ranking on these search engines increases the number of people who will find your website when looking for a physical therapist in your city.
How To Drive More Website Visitors
Implementing a search engine optimization (SEO) strategy will help increase the amount of traffic to your website, and it is something every physical therapy practice should do to maximize their Internet presence. Using SEO ensures that a potential patient finds your website in a prime spot on the results page when searching for a keyword related to physical therapy. SEO creates long-lasting results; as long as you rank well on the search engines, people will continue to click through to your website, which will generate more and more business. In the end, it all leads to more patients and referrals to your practice.
Start with Keyword Research
SEO is all about knowing your audience and applying your expertise to determine the keywords your potential patients are most likely to use in the search engines. Your keywords should cover areas such as your target market (i.e. physical therapy & physical therapist), your primary services (e.g. vestibular rehabilitation, women’s health, ART, etc.), your specific location, and what it is about your practice that differentiates it from the competition. After compiling your list of priority keywords, it helps to follow it up with another list, this time one that has alternative keywords. For example, your primary keywords may be “physical therapy NYC.” Your alternative keywords may be “physical therapy midtown Manhattan,” “midtown,” or “38th street.” These alternative keywords will broaden your reach and number of page 1 listings on Google, Yahoo, and Bing.com .
Develop Your Content Strategy
After you have the list of keywords you want to use, begin developing strategic content for your website built around those keywords. Providing this high-quality content is important because offering useful and pertinent information will attract people to your website. In general, include your keyword in the heading, page URL, and the first paragraph. Overall, we recommend that your articles be at least 500-600 words in length.
Quality Content will Attract Back Links, Resulting in Better Search Rankings
Providing high-quality contact, for example, The Definitive Guide to Ankle Sprain Rehab, will also prompt other complementary businesses, such as a massage therapists, running clubs, etc. to link to your high-quality website content. The term to describe this is “link baiting.” If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Your content must be recognized by all of the search engines. By authoring website content, rich with your primary and alternative keywords, you are more likely to earn a top spot on the search results page.
E-rehab can help you maximize your physical therapy practice’s web presence and provide first-page visibility on all of the major search engines. Contact us to develop a customized approach to take your practice to the next level by increasing your online presence and growing your business.
[info_box]Take Home Message: Consumers use search engines all of the time to find physical therapy practices in their respective geographic area. In fact, we surveyed 30 doctors in the Phoenix area and 2/3 said that if they didn’t have a practice to refer to in the area the patient lived in, they would search Google.
Moreover, the practice referenced above in the image, increased their online business by over 500% using search engine optimization best practices.
Therefore, it’s worthwhile to optimize your physical therapy practice website and business listing and increase the likelihood you will rank on Google, Yahoo, and Bing.com . Have questions about physical therapy SEO? Give us a call.[/info_box]
In working with clients to get them listed on page one of Google since 2003, we’ve seen a lot of changes.
Most of those are barely noticeable by the layperson that uses Google once or twice per day or less.
However, in a recent update, Google has made a change to local search results that most everyone will notice…Green Stars.
Why the green ratings stars instead of gold? We can only speculate. Perhaps it is to draw less attention to organic local business listings in hopes that users are more likely to click on ads.
Maybe it is to differentiate itself from Google.
Whatever the reason may be, I am sure Google will have a public explanation soon.
We First Noticed the Color Change Last Week on Aug 24th.
Google Green Stars Much More Prevalent on Sept 4th
We now are seeing the stars in all the search results that involve the phrase physical therapy and a city (i.e. local searches).
What Does This Mean for Small Private Practices – Not Sure
We will find out soon but our guess is that if the local listings are less attractive and more Google users click on ads, it will give some minute advantage to bigger practices (e.g. POPTS and corporates) that are using Google AdWords.
Whatever the outcome, getting your physical therapy practice listed in the A-G Google Local Business Listings (AKA the 3 Pack or 7 Pack) is still a great objective, less expensive than Google AdWords and your listing will stand out compared to your competition if you have the new “Google Green Stars”.
Personally, I don’t care for them but that’s just my opinion. What do you think?
The Internet has had a profound effect on the way that people communicate and interact with each other. The changes have also had a dramatic influence on the business world by altering the way that consumers make purchases and seek out services.
Until about ten years ago, companies reached out to consumers through trade shows, print advertising and other traditional marketing methods.
Times have changed significantly since then. Today, people start their shopping experience by looking on the Internet. In most cases they will visit a search engine, most likely Google, and begin to do their product research from there.
Your patients, both current and prospective, are no different. If they’re looking for physical therapy in their local region, they will expect to find you in the search engines and on the Internet.
This is very exciting and creates the opportunity for your private practice to use the Internet to your advantage and reach out to a wide range of patients in your local area.
[note_box]In order to have the competitive edge and to ensure that other physical therapy practices don’t steal potential patients, search engine optimization (SEO) is now more important than ever. It is not an exaggeration to say that businesses that don’t practice SEO are in a dangerous situation compared to other local businesses investing in search engine marketing.[/note_box]
What is SEO?
This is the bit when we talk to small practice owners that we see their eyes glaze over and they try to stifle a yawn. But bear with us, as search engine optimization (SEO) is very important and could literally save and transform your practice.
SEO is helping the search engine find you.
SEO is making your website more visible and transparent to the search engines. The most important goal of SEO should be connecting your site to the search engine.
SEO is helping people find you in the search engine.
Social media has made everything on the Internet more personal. People don’t want to look hard for your site. People don’t want to do hours and hours of research in order to find information. They want it quick, 1-2-3 boom! SEO makes it possible by making your site more direct and focused on certain keywords that people would most likely go looking for when they want information provided by your site.
That is the point of SEO and that is why your practice needs it.
The benefits of SEO for your practice
The Internet has provided a level playing field for businesses no matter what the size. Small companies can have a viable online presence just as much as the large corporations, but just like in the offline world, the competition is huge and you need to have the competitive edge in order to get a good share of the market.
Search engines are there to help you. They serve millions of users every day looking for answers and solutions to their problems. If you have a website or online store, SEO will help your practice grow.
Search engine optimization is essential because:
The majority of search engine users are much more likely to choose one of the top five suggestions at the top of the results page. They are unlikely to continue past page 1 or trawl their way through hundreds of search results. This means that if you want potential patients to find you, click on the link and visit your site, you need to rank as high up the search engine page as possible.
SEO is not just about being ranked in the search engines. It also improves the user experience and usability of your site, making the viewing experience much more enjoyable for them so that they view you in a good light and will strongly consider coming to you for treatment.
Users place a great deal of trust in the search engines and it gives them confidence and helps build up trust in your practice if they see you occupying the top results.
SEO is perfect for the social promotion of your website. People who find your site by searching in the search engines are much more likely to promote it on Facebook, Twitter, Google+ and other social media channels.
SEO puts you way ahead of your competition. If two physical therapy websites offer the same services, the search engine-optimized site is much more likely to attract more patients and increase business.
As you can see, small practices have a lot to benefit from SEO. It can literally transform your site into a sales marketing machine. Let’s explore the benefits in a bit more detail.
SEO forces you to create a better and more user-friendly website (more business for you)
Implementing SEO strategies will help you to create a better, faster and much more user-friendly site for your patients.
How, you may ask? Well, despite the name, search engine optimization is not just about search engines but it also focuses on the user. If your users have a good experience on your site, then the search engines will be happy too. Everybody wins.
The same user is also more likely to come back to visit your site more often and tell their friends about how good your site was.
The search engines will recognize that people like your site and will want to refer other users to it when they use the relevant search phrases to find your practice.
You win because you have lots more traffic, bigger profits and happy, loyal patients.
Find new patients and watch your business grow
If you have invested in a website, it’s because you want to increase your patient base and get more business. It is a fact that businesses that have a website grow twice as fast as those that don’t.
SEO will help you to rank higher in the search engines, which will in turn give you more targeted visits and more patients.
Reach a whole new market
As we mentioned earlier, having a website makes excellent business sense because the Internet is growing so quickly. However, SEO will help you to find brand new patients that would normally have never known about you by substantially increasing your traffic levels within social media platforms and mobile marketplaces. There is a revolution going on and you can be part of it.
Increase your visitor-to-customer conversions
A search engine optimized-website means that your site is fast, easy to use and is compatible on mobile and tablet devices. Visitors coming to your website are much more likely to become patients, subscribers or loyal visitors. All of this translates into better conversions for you: more business.
Build brand awareness
If you have top rankings in the search engines, this is going to help build better brand awareness for you and your practice. Users are more likely to trust brands that are near the top of the search engines than those who don’t have a prominent web presence.
If you are a small practice that needs to build brand awareness because, for example, you want to target local markets, then you need to invest in SEO in order to gain the top rankings to enable you to reach your target audience.
The search engines play a very important role in building or destroying a brand.
Beat Your Competition
Imagine you have two private physical therapy practices in the same area. They both offer similar services and charge similar prices. They are both almost identical in every way. Now let’s imagine that one of them has a search engine optimized-website but the other decides not to invest in an optimized site. Which one do you think will be more successful? Which practice will gain more patients from local SEO and which one will grow faster?
It’s obvious. In this day and age you can’t afford to underestimate the power of the search engines. Your practice needs them.
If your competition is on the Internet and they are investing in SEO and social media marketing, you have to as well. If you don’t, your practice is going to be left behind and they will take all of the potential patients that should have gone to you.
If, on the other hand, they are not doing any SEO and they are slipping down the search results page, then now is the ideal opportunity to differentiate your practice and grab the top rankings.
Your business will be a 24/7 sales generating machine
A business that gets sent lots of traffic by the search engines is like a store that is open 24 hours per day, 7 days a week. That is the power of the Internet and SEO.
If you invest time and money to get your website on top of the search engines, you will attract new patients interested in your practice even when your bricks and mortar practice is closed and you are fast asleep in bed.
How Can You Take Advantage Of All of these Benefits?
The first thing you need is a website. This may sound obvious but there is still a high percentage of businesses who don’t have a website (we are shocked too).If you don’t already have a website or you have a website that is tired and dated, then you can contact us free of charge and we can give you expert advice on how to take your practice online and reach a wider audience.
You need somebody with SEO experience and expertise to plan your marketing campaign. Remember, money spent on SEO is an investment and not a cost. A good online marketing campaign will always bring in more profits than what you spend.
SEO is a must for every website
In summary, SEO is a way to optimize your web site so that search engines will understand it better and give you higher rankings. It is important because a good SEO approach can drive more traffic to your website and drastically improve business to your practice.
Let us help you to build your brand and turn your website into a 24 hours sales generating machine. Contact us at E-Rehab for more advice on how to transform your practice.[/colored_box]