When a potential new patient visits your website (we’ll call them a visitor) there are seven questions you need to be answering for them. Good physical therapy website development should address all of these and your physical therapy web designer/developer should have experience in and the ability to help you answer all of these questions.
1. Can “You” Solve Their Problem?
Patients are looking for a clinician that can put an end to their pain and dysfunction. Does your website communicate clinical excellence to your visitors?
2. How will Physical Therapy Help Them Out?
Why should visitors use physical therapy versus a pill or an orthopedist? Do you let visitors know they will have better outcomes if they start PT sooner than later?
3. How will Patients Benefit from Going to “Your Practice”?
What makes your practice unique and different? What is your USP? Is it your location, specialties, certifications, education, insurance plans you accept? Can you get them in fast? Boutique/family oriented versus big-box corporate?
4. Do You Convey Social Proof?
Why should a website visitor expect to have a great experience and outcome with your practice? Do you have case studies? Do you have video of other patients with similar diagnoses as visitors that might be considering your services?
5. Are You Trustworthy?
Over 90 percent of consumers consider ratings and reviews when making buying decisions. Do you have a high aggregate rating? Do you have a high volume of reviews? What’s the overall sentiment of the reviews? Are your reviews recent? Do you offer quality, educational, and cutting-edge information to build trust?
6. Is Your Online 1st Impression Credible?
Visitors judge what they can’t see based on what they can see. Do you have a website that accurately reflects the quality of care you provide or is it simply a poorly designed online brochure without any interactivity? Does it load fast? Is it secure? Is it responsive for smartphones and tablets? Is it easy to navigate?
7. Do You Offer Clear Calls to Action?
Once a visitor decides to use your clinical services, what do they do next? Is your NAP (Name, Address, Phone Number) at the top of each page? Do you tell them how to contact you/a particular location? Is your location information clear? Do you have Click to Call, Click to Map, Click to Review Us options easily accessible? Can visitors request an appointment?
A physical therapy private practice website serves many functions. Get it right and you can educate, build trust & credibility, and drive more business. Get it wrong and you are certainly losing business.