A Value Proposition to Offer Your Primary Care Physician Referral Sources
There are a number of studies that demonstrate the value that physical therapists offer. Here’s an infographic/newspaper ad I put together for a local practice.
Reminder: when you do create some physical therapy marketing collateral, make sure you have a call to action as well…your phone number at the bottom of the ad should do it.
Fritz JM, Childs JD, Wainner RS, Flynn TW. Primary care referral of patients with low back pain to physical therapy: impact on future health care utilization and costs. Spine (Phila Pa 1976). 2012;37(25):2114–2121 [PubMed]