Google made a great choice. They have brought back their stars with reviews and made it a simple 0-5 scale again.
The old Zagat score was confusing and without stars it didn’t provide an intuitive and easy to understand visual of customer reviews.
Best of all, with Google bringing back reviews, physical therapy practice owners now have a way to stand out from their competition…get those reviews.
Undoubtedly, this is all part of Google’s strategy to push viewers/users to engage with the review process which is now intimately tied to Google+, Google’s social network.
Practically, it’s a great opportunity for you to establish a perceived competitive advantage when consumers are searching for practices in your area.
[note_box]Take Home Message: develop a process for patients to visit your Google+ Local page and provide you with reviews.[/note_box]