Physical Therapy Clinic Marketing: Using Social Media to Learn About Prospective Patients

physical therapy clinic marketing

If you haven’t already noticed, we’ve reached a point where the process of physical therapy clinic marketing now has to include social media, almost by default. While this should hopefully be clear to you, what it means may be a little different from what you might expect.

Why You Need Two Accounts in Physical Therapy Clinic Marketing

Many experts are now recommending that if you own a physical therapy practice, you should create two separate accounts. One is a personal account for yourself that connects to another account, which is designed specifically for your clinic. You can see the logic in this, even if places like LinkedIn consolidate both of these onto one page. [pullquote3 align=”right” textColor=”#000000″]Nurturing relationships online is a growing way to generate leads on social media so you have a more targeted audience for your later marketing content.[/pullquote3] Nevertheless, you give yourself an advantage by having a personal account because it’s there where you can start conversations with prospective patients. Nurturing relationships online is a growing way to generate leads on social media so you have a more targeted audience for your later marketing content.

But when you start conversations on places like Twitter, how do you approach talking to someone? Instead of trying to hard-sell your physical therapy practice, the best approach should be a more natural conversation that simply proves your expertise in the field of physical therapy. At the same time, you can use these social media conversations as a way to create a patient persona so you understand what they’re looking for in doctors providing the best physical therapy techniques.

Where Should You Start Your Social Media Conversations?

Conversations can take place on any social media platform, though Twitter is one of the best places to search for discussions and join in. Through a simple hashtag search, you can find conversations underway related to physical therapy.

Because Twitter has discussions underway about virtually everything, you likely won’t have trouble finding numerous people discussing physical therapy issues. When you join in on a conversation, make it a natural progression without mentioning how you’re a physical therapist or own a clinic. Any hint that you’re trying to sell yourself could risk you being blocked.

This is why it’s important to write a compelling Twitter bio so those who click on your profile can see that you already have credibility. As you start a conversation, you can start to learn some things about the type of patients you want to connect with. Here’s some things to find out about prospective patients so you can further target your marketing toward them.

What You Can Determine from General Information

Once you become friends with the above people on Twitter, they’ll start following you. Don’t let the conversations end, though, because you’ll be surprised at how much you’ll get to know about them as you continue talking with one another.

You’ll want to know a few things outside of general points like their age and what they do for a living. Here are some areas to focus on:

1. Pain Points

Finding out the pain points of a prospective patient is essential because you determine exactly what kind of physical pain they’re experiencing and how you can help solve it. Once you get to know your followers, you can find out what kind of physical pain they’re having and how it affects them during their work day.

2. Is Pain Stopping Them from Reaching a Goal?

As an adjunct to pain points, is the physical pain in any person above preventing them from accomplishing something? Find out what that pain is, because your marketing content can hone in on this to prove your techniques. You can do this later by showing past examples of solving pain problems so patients could function physically again in their careers.

3. What They Expect from Physical Therapy

Try to find out what physical therapy techniques these prospective patients are looking for in particular. Can they wrap their busy schedules around yours? Finding out what they expect can help you tweak things further in your physical therapy clinic marketing content so you attract like-minded people to your social media accounts without seeking them first.

[info_box]If this is a new pursuit for you and your practice, it may sound a bit daunting at first. This response is normal, but that’s exactly where we can come in to help. Contact E-Rehab once you’re ready to take control of your physical therapy clinic marketing, so we can assist you by finding unique social media marketing tactics for your physical therapy practice.[/info_box]

Why You Need a Blog to Improve Your Physical Therapy Reputation Marketing

physical therapy reputation marketing

Are you struggling to create a successful physical therapy reputation marketing approach? If so, you should strongly consider writing blogs if you’re not already doing so. Although blogs are often treated like an afterthought by many businesses, they can be a powerful tool for boosting the reputation of your physical therapy practice.

Why You Should Blog to Improve Your Physical Therapy Reputation Marketing

Business owners often neglect the importance of a blog when it comes to reputation marketing, but that is a huge mistake: [highlight4]blogs are actually one of the most effective ways to spread your brand and reach a potential audience.[/highlight4]

This is even true of a physical therapist like you: a well-written, fun, and informative blog can provide your patients with information about common physical problems, easy self-fixes, unique personal stories, and treatment angles they would have never considered otherwise.

Build Your Authority

By way of illustration, marketing expert Steve Olenski of Forbes magazine delved deeply into the world of blog-based marketing and found that it offered a unique approach to the following: content strategy; demographic marketing, and authority building.

The latter point is especially important: if you come across like a true expert on physical therapy (by offering well-researched and engaging blog content), your reputation will grow by leaps and bounds.[blockquote align=”center”]Blogging also offers a unique way for your patients to interact with you via the comment section found in most high-quality blogs. Here, they can praise your blog content and your services, which will create a positive feedback loop that will continually enhance your reputation for years to come.[/blockquote]

Even if they come to your blog to complain, you can still turn that into an advantage by directly addressing their concerns and soothe their fears by offering a free examination. You will come away looking humble and willing to fix your mistakes: a major reputation boost.

Researching Blog Topics

Consistently updating a worthwhile blog requires finding topics you want to write about. That’s actually much trickier than it seems, especially as a physical therapy expert, since you already have an extremely extensive understanding of the subject matter. On the other hand, the audience of your website doesn’t have this same understanding, and figuring out what they’d like to learn about can be a struggle.

In this circumstance, it’s best to step back and think about an industry or service which you know little about, such as auto repair, and consider what confuses you about it. Then, you should brainstorm similar topics for your blog, such as:

  • Common injuries or painful conditions
  • Relevant treatments used to address these issues
  • Other techniques and services you may use during treatment
  • How long each treatment session takes, and how many sessions may be needed for certain injuries

Next, try to center each of your blogs around these ideas, such as ACL tear rehabilitation, to create a plethora of possible blog topics. If you get stuck trying to find a good topic, use a tool like Google AdWords to pinpoint commonly searched keywords that are relevant to physical therapy.

For example, keywords and phrases like “torn ACL” and “did I break my ankle?” commonly show up in Google searches. Pitch your blog around these keywords, adding a unique twist, such as “home remedies for a broken toe,” and you have a potential blog topic.

Always Utilize a Reputable “Author” for All Content

Creating a blog without a reputable author is one of the biggest ways you can destroy the effectiveness of your physical therapy reputation marketing. Don’t farm it out to just anyone: either write the blog yourself, find a skilled intern willing to do it for some extra cash, or find reputable physical therapists willing to occasionally guest blog for you.

Focusing your blog on truly informative and knowledgeable writers creates a sense of “author authority” that will make your blog stand out in an over-saturated market. People will immediately trust what you have to say and, as a result, your blog—and your reputation—will grow exponentially.

[squeeze_box5]By now, it should be apparent that you simply can’t avoid setting up a blog for your physical therapy practice. The boost to your reputation will be too immense for you to ignore. However, if you’re still struggling to set up a good blog or come up with a great reputation marketing strategy, please don’t hesitate to contact us at E-Rehab right away. Our physical therapy reputation marketing experts will help fine-tune your marketing approach, help you design an eye-catching and memorable blog, and get you on the road to success. After that, the hard work of keeping up with your blog should be a heck of a lot easier.[/squeeze_box5]

A Simple Physical Therapy Social Media Marketing Strategy

Digital marketing has quickly become the most common and fastest way to reach a wide audience. However, simply having a website isn’t enough to reach a vast audience. We recommend you have a simple physical therapy social media marketing strategy.  A 2014 study performed by Social Media Examiner found that a whopping 97% of marketers were using social media to expose and sell their services; meaning that if you aren’t currently using social media to market your business, you are already behind. But it takes more than just opening a Facebook account to succeed at physical therapy social media marketing. Here are some things you need to know about social media marketing so that you can take your physical therapy clinic to the next level by reaching and impacting a wider range of audience:

Use Multiple Social Media Sites

It might seem like everyone in the universe has a Facebook account, but this isn’t necessarily true. Individuals tend to favor one social media outlet over the others, so someone who is very active on Twitter might miss your Facebook announcements and promotions. To optimize your business’s outreach, set up accounts on all the major social media outlets: Facebook, Twitter, and YouTube.

Stay Active

Simply having social media sites isn’t enough to draw attention or business from followers. You need to update regularly with new information, exciting news in your office, and any news events that are relevant to your practice, your community, and the profession. But don’t panic if you don’t have time to personally make these updates. E-rehab takes care of Facebook, Twitter, and Google+ updates for you so your pages will always be active and current.

Engage With Followers

Consumers are more likely to trust brands and companies they follow on social media than those that they don’t, largely because social media offers a personal, human factor that just isn’t present in direct marketing or even commercial campaigns. People are likely to lodge complaints or offer high praise on your social media sites, and these need to be addressed. Apologizing publicly to a dissatisfied client on Facebook or Twitter demonstrates that you listen to your clients and care about their feedback. Further, you can openly discuss any new policies or strategies that will take place based on the feedback. Likewise, accepting compliments and graciously saying Thank You shows followers that your business takes the time to read and respond to clients long after they have left your office.

Word of Mouth

We all know that personal referrals are the most important way for PT practices to generate new patients.  When your patients respond to your social media announcements, they end up referring you to their followers, meaning you are reaching a much wider range of audience than through other forms of marketing. The best part is, you don’t have to do any extra work to reach this audience.

[info_box]Is Your Competition Already Ahead of You? Do a quick Google search for your competitors, and you will likely find that they are already using social media to market their business. Don’t waste any more time giving them the social media advantage and taking clients away from you. Contact us today, and let E-rehab work with you to develop a complete social media campaign for your physical therapy office. We will develop and maintain a customized Facebook account, a customized Twitter account, and a customized Google+ channel. “Not having time” to keep up with your social media accounts just isn’t an excuse anymore since we do all the work for you. All you have to do is sit back and reap the benefits of getting additional business for your physical therapy office thanks to your social media marketing campaign.[/info_box]

Why Every Private Practice Should Use Google My Business


Google has made life much easier for physical therapy practice owners with the launch of its exciting new tool, Google My Business. It combines:

  • Google Places,
  • Google Maps,
  • Google Analytics & Insights
  • Google+

They are all under one easy-to-use dashboard and now, managing multiple Google accounts has never been simpler and the marketing advantages are endless.

What’s more, it’s free with no hidden costs. Here’s a quick summary of some of the services included in Google My Business:

Google+ (Google Plus):

Google Plus Page for Physical Therapy Marketing
Here’s a Google + Page that’s great for your physical therapy online marketing

G+ (Google Plus or Google+) This is Google’s answer to Facebook. It’s a social networking platform that allows you to share messages, photos, videos and links to your followers, directly from the My Business page.

Reviews: Google is the number 1 business review platform online. Google My Business has an entire review platform that gives practices a place to manage ratings and reviews in one location.

Google Analytics: You can very quickly and easily see all of your websites stats right on your business dashboard.

Insights: Insights gives you vital information on your visibility, engagement and trends in the market.

Maps: Manage your businesses location and information available on Google Maps.

YouTube & Hangouts: Video chats with key members of your physical therapy practice (think expert interview, patient testimonials, doctor interviews, etc.).

As mentioned earlier, this is all a free service. If you currently use Google Places for business or Google+ Pages to manage your online presence, you will already have been upgraded.

Not only that, but they are fine-tuning the My Business platform for mobile use too, and it is available in both iOS and Android.

6.5 Ways That You Can Take Advantage of Google My Business
Right Now and Quickly Overtake Your Competition

1. Be easily found on Google
Brand awareness is vital for any practice. How can you gain patients if people don’t know who you are or what types of services you offer? As a small private practice, you know how hard it can be to get high rankings on Google, especially if you’re in a big market with corporate and hospital brands.

So in order to create better brand awareness your first step would be to create an effective search engine optimization (SEO) strategy to make your site more searchable on Google. Research has proven (and you probably know from your own personal experience) that 75% of Google users never scroll past the first page. This highlights how without good Google rankings, you are simply missing new patients.

This is where Google My Business comes into play. When you create a My Business account, fill out all of the information Google requests, as it will increase the odds that your practice will show up on a Google Search, Maps and Google+.

You’ll need precise information about your location, your office hours, contact information, website address, email and fax numbers, and at least 10 pictures of your practice.

IMPORTANT: Make sure that the information you put on Google is the exact information NAP (business Name, Address, Phone number) that you have on your website and any other places where your practice is listed online. Consistency is very important in SEO and it can affect your search engine rankings if there are any inconsistencies.

The more information you add, the more Google’s search algorithms will work to help your search ranking.

Together, all of these features will give your patients an inside look at your practice. As a result, when potential patients are comparison shopping or simply doing a broad search for “physical therapy and a location”, they will be more likely to find your Google My Business listing and visit your website.

2. Connect with existing and potential patients
Not only can you manage your practice listing (AKA Google online phonebook listing), you can also manage your Google+ page from your My Business dashboard. It has taken a while for people to get used to the Google+ social network, and most people still prefer and use Facebook and other social media sites, but bear in mind that your Google+ business page increases the trust in your practice name and gives you significant boost to with respect to your Google Local SEO listings.

Google is always trying to provide its users with the best, most relevant experience. As such Google takes note of those who comment, shares or +1 your G+ page posts, captures this information, and identifies your audiences identity, activity and interests. From there, they can even deliver your Google+ page content to your followers in the organic search results. It’s truly amazing how Google provides users such a customized experience.

The other advantage of using Google+ is this; while other social media sites place a “no follow” tag on any link you post, Google+ doesn’t. So if you posted a link on Facebook for example, any links that you put in your posts (to your website in attempts to improve search engine optimization) will not influence your practice’s Google search results. Google, on the other hand, treats them G+ posts as web pages, which then helps increase your sites visibility and page rank.

But even without the SEO benefits, Google+ is also a terrific way to engage with past patients and build a long term relationship with them, which will increase the trust in your company.

Just as on any other social network, if you expect any kind of results on Google+, you need to be consistent and post regularly. If you have a practice blog, post the links on your page and ask your audience to read and share them. Post fun pictures of you and your employees so that your followers can get to know you better and have a clearer picture of who you are. It will encourage brand loyalty.

It is worth reminding you that any content you share should be relevant and interesting to your audience. You don’t want to keep posting promotional offers like Free Screenings or Discount Massages. The point of Google+ is not to push your physical therapy services on people, but to create a close-knit community, which will inspire trust and loyalty in your practice.

3. Hang out with your clinicians
If you are not already familiar with it, Google Hangouts are another great way to demonstrate your clinical expertise. You can hang out with up to 15 people at a time.

It’s the perfect way to build an online video marketing strategy for free. Use it to answer questions, share information about your new services or even give online demos of treatment.

4. Check the Performance of your activity
It’s helpful to post on Google+ and host Hangouts with your patients, but it could all be a waste of time and effort if they are not producing the desired results.

This is where the Insights tool comes in for your Google+ page and Analytics for your presence across all Google platforms. Both of these tools make it very easy for you to see how many views you’re getting, and you can even see how many people are reading your specific Google+ posts. It even gives you information on how many people have checked out your practice on Google Map searches.

5. Encourage and Respond to Patients’ Reviews
Whether you love them or you hate them, some patients want to leave a review about your practice. It’s part of online culture and people will either want to rave or complain about any experiences that they’ve had.

Side Note: the most common “bad reviews” are about patient billing and payment. It’s worth knowing this and making a little extra effort to make sure patients understand your physical therapy billing practices and policies.

Since online reviews are the second most trusted form of advertising, it’s worthwhile to make it easy for patients to post ratings (0-5 stars) and reviews (text comments about your practice). Chances are positive reviews will generate more business for you too, as many patients decide to make decisions based solely on what their peers have to say about your practice. Google My Business makes it easy by allowing you to claim your practice listing so that patients can add their rating and review by simply by Googling your name and clicking on the blue Google+ page link under your business listing.

The dashboard even makes it easy for you to promote the reviews on your Google+ page and monitor reviews on other platforms like Yelp. This will help you to easily respond to positive reviews, while professionally and politely dealing with any negative reviews. You will have a great pulse on the online reputation of your practice…certainly an asset for any physical therapy practice these days.

6. Create an AdWords Express Account
It probably won’t surprise you that at the bottom of the My Business dashboard, there is a button that will bring you to an AdWords account. After all, advertising is where Google makes 95%+ of its money.

The “express version” if AdWords, in my experience is very easy to use for private practice owners, but your ads will often show up for keywords that aren’t related to your business. This will result in unnecessary clicks and expense. Nevertheless, it still super easy to quickly create ad campaigns. It’s very similar to the right-side and inline Facebook ads, where you simply write your ad and set your budget and then Google AdWords will do the rest the work.

6.5 Stay Informed on Your Mobile Device
Just as 30-40% of your patients are likely to visit your physical therapy practice website while browsing on their smartphones, Google My Business will allow you to do manage My Business with either both iOS and Android apps. The mobile streamlined dashboard makes it easy for you to simply swipe through all of your tools and data, allowing you change dates, manage ads and modify your online presence from wherever you are.

Claim Your Page Today

With Google My Business, you will find all of the best Google tools are right in front of you by simply by logging into your dashboard. It makes management of your online presence easy.

[info_box]As you can see, Google My Business is a robust practice brand management platform; but, as with all aspects of online marketing, your web performance is only as good as you can make it. It’s very important that you include as much relevant information about your practice as you can. If it’s done right, it really can make a difference between your online success or failure.[/info_box]

If you are in any doubt or would like more helpful tips and advice on how to make the most from this great tool, please don’t hesitate to contact us today.

Using Twitter to Promote Wellness Services – a How To

Twitter to Promote Wellness Services

Jack Dorsey sent the very first Twitter message at 9:50 pm on March 21st of 2006. Ever since, Twitter has become a vital means of communication for many and has grown into the one of the most popular social networks online.

Twitter is such a hit because it’s so easy to use. Unlike other social networks, you don’t need to set up detailed profiles or author 500-word posts on your profile. You simply Tweet up to 140-characters, which then leaves you plenty of time to focus on your practice while still taking advantage of the massive potential on Twitter.

Growing your tribe of followers on Twitter is also a snap.

Twitter to Promote Wellness Services

In this post we will show you how to set up an effective marketing campaign on Twitter that will significantly maximize your exposure and bring new wellness business to your practice.

It Starts with Your Twitter Account

Your profile is the place where potential followers go to learn about you and what you have to offer. It’s just a simple one-page outline that includes a short bio and your website address, so potential customers will know where to go if they want more information about your practice.

Set up your page so that those visiting it will be motivated to follow you. It’s vital that you make it work for you. You can do that by including a direct link to a specific page on your website that includes and offer or valuable content. Don’t make the mistake of trying to push your services or products immediately from this page. The most effective campaigns begin with establishing in the community as a leader in the delivery of a particular wellness service, and you do that by offering valuable incentives. This allows you to be able to keep in touch with them and build a relationship with them so that they will come to you services in the future.

Make sure that your brand comes across on the Twitter profile page. Be authentic and friendly and offer something valuable based on your niche service. A picture of your face is also recommended as it helps establish trust with your followers.

Important – Twitter is the Top of the Funnel, Not the Bottom

Many businesses seem to forget that Twitter is a social network and most users Twitter users follow others to learn about their expertise and passions. They generally don’t sign up for Twitter and follow you for special offers, so be smart and build your Twitter relationship first.

One way to do this is to create a newsletter focused around your wellness specialty. Then set up a simple landing page that offers the newsletter or a report. For example, “Five Different Kinds of Massage – Which is Best for You?”

Your subscribers will then receive instant access to your report once they confirm their email address.

The next step is to build relationships with your subscribers, and you do this by following up with additional free content and resources. Resist emailing them promotional-based offers until you’ve established a rapport with your readers and connected with your audience. People need to trust you and see that you offer professional, relevant information that they are interested in. Building trust and proving that you can deliver quality information takes time, but if you can deliver results before recommending your services, it will only make your recommendation far more effective when you eventually do promote something.

To get the most potential, make sure that you include a direct link to your squeeze page right on your Twitter profile account and then once you’ve established a following, you can start posting updates on your website so that you can begin directing traffic there.

Growing Your Follower Base

It may seem strange to create a squeeze page and blog first and then going looking to find followers on Twitter but it actually makes good business sense. It is far easier to establish a following within Twitter when you have something to offer.

Not only that, but if you are just starting out on Twitter and people see that you don’t have many followers, they might be hesitant about following you themselves. But if you have established a website, blog or squeeze page and you have somewhere to direct your followers, it makes it a whole lot easier to achieve the success you are looking for on Twitter.

Don’t Be Shy, Tweet Often

When it comes to tweeting, don’t waste time worrying whether your tweet is pithy or interesting enough.. Once you have become an active member of the Twittersphere, you will find it much easier open up and provide your followers with creative Tweets and you will also be able to respond to ongoing discussions from those who you follow and who follow you.

So, in the beginning, post what’s on your mind. Think of it as joining a conversation at a party. If you worked with an interesting customer, tweet about it. If you had a success, tweet about it. If you found an interesting blog post about something pertaining to your wellness services, tweet about it. If something made you smile or angry today, tell them about it. Consistency is the key and posting often enough so that you become comfortable how to use Twitter is very important.

Once you’ve posted your first Tweet, it’s time to start following people on Twitter so that you can build up your Twitter presence and encourage people to follow you in return.

Just as you would in your offline business, you need to develop a reputation on Twitter as someone who is interested in helping others, while developing your own Twitter presence.

Finding People on Twitter

The great thing about Twitter is how easy it is to quickly locate other people who are involved in your target market or industry. You will be able to find people who share an interest in nearly every topic and subject online, no matter what niche you’re in.

Twitter is all about building connections and relationships, and Twitter helps you do just that. You will soon be able to engage with your followers and make friends so they’ll be more likely to buy your products or services.

Three Apps That Make It Easier
Twitter is like public texting and texting is done on mobile phones. As such, there are a number of great apps to help you manage your Twitter profile. Here are three we recommend:

That’s it for this post about Twitter marketing for your physical therapy cash-based services. We hope this information gave you some foundational information on how to use the giant social network…Twitter to generate some interest in your wellness services.

Physical Therapy Social Media Marketing: The Big 3 You Need to Know About

physical therapy social media marketing

Marketing yourself and your services online isn’t just about setting up the right website and an occasional blog post. The internet is huge, and you have to know how to utilize it to get the most effective results for your physical therapy private practice.

Currently, a very effective way to stay in touch with current and past patients to is by taking part in social media. Social media is everywhere. People from all ages and backgrounds use it, including the majority of your patients.

There are a number of social medial platforms that you could be part of, but here are the big 3 that you need to know about for physical therapy social media marketing. These three essential social media platforms are:

  • Facebook
  • Twitter
  • LinkedIn

LinkedIn for Physical Therapy Social Media Marketing



LinkedIn is one of the best social networking groups to become involved in if you own a small private physical therapy practice. LinkedIn is like having your little black book of business associates, and their little black book of business associates, all rolled into one neat little package.

LinkedIn allows you to not only tell the world about yourself and your practice but also learn how other PTs like yourself are solving the challenges of the current health care system. It’s quite different than the other less formal social media platforms.

Think of it as a type of résumé that anyone can follow. You give details about yourself in reference to jobs you’ve had, your current endeavors and a short bio and business portfolio for others to see. Then you ‘link’ your peers and partners to your bio.

You can then see your associates’ ‘linked’ business associates and create a
larger business-based social network based on these assets.

You might be wondering what this does for you and your practice? After all, why would you need to have your business résumé online for the world to see?

Let’s look at this from a different standpoint. If you are trying to get your name out there as a successful business person, you will want to have as many people on your side as possible, because the business world is all about the networking.

The larger your portfolio of people, the more networking options you have available to you. Let’s say, for example, you want to expand your business into a cash-based service. For the sake of the scenario, we’re going to suggest you want to expand into sports performance.

In order to make this expansion, you can reach out to other successful PTPP owners that have not only had success but often times, they will share the secret sauce too. More often you will find like-minded PTs that also want to start cash-based practice, some that have failed, some that are struggling and have found solutions too. LinkedIn in is a fantastic way for professional people to come together.

[warning_box]NOTE: buyer beware. Many of the groups out there are simply setting up groups to capture your contact info and sell their services to you. Hang around in enough groups and these people quickly reveal themselves.[/warning_box]



Facebook is more familiar and less formal than LinkedIn.

We tend to think of Facebook as a way of hanging out with your friends, without actually meeting any of them.

As a practice owner, it’s important to know that Facebook is also a very easy and effective way to market your practice culture and stay in touch with select patients that enjoy this social channel. Using this method of social media in a similar way to how you would use a blog is the key to getting yourself out there.

The key to creating a good Facebook page for marketing is not only to make sure your page is up-to-date and accurate, but to keep posting engaging content on your Facebook page. Engaging means content that will motivate the fans of your page to Comment, Like and Share. Take a look at several Facebook pages created by PTs. Without question, photos of your practice culture and involvement in the community get the most engagement.

What’s the point of all this if you already have a blog on your website? Facebook is different than a blog because some people check their Facebook pages constantly throughout the day.

Have you ever watched a teenager play with their phone? These kids are constantly social networking. Not only do they look for cool memes to show off to their friends, but they’re telling their friends what they are doing, what they like, what they don’t like and who they are with. To this point, one often overlooked opportunity is to have your patients review your practice on your Facebook business page. The fact is that Facebook is now the number 2 online review website, passing Yelp a couple months ago.

What exactly does this mean for you as the owner of a private practice? This means that you have to communicate through channels that your patients use. The quickest way to market yourself is to make sure you have a Facebook business page.

There are two things you need for your page. The first is an actual Facebook page for your practice and the second is a profile page for yourself.

Your Facebook profile is the place people are going to start when they’re looking for you, because almost everyone uses Facebook. Not to worry though if you don’t want to personally participate on Facebook. Your Facebook “profile” is simply the account through which you manage your Facebook business “page”.


In addition to Facebook, Twitter is another social media platform you need to take advantage of in order to tell the world about your practice.

Twitter is different from Facebook in two main ways:

• Your message is limited to only 140 characters
• Hashtags are essential

The first way that Twitter differs from Facebook is that there are a limited number of characters you can use to create a Tweet. In other words, this is the perfect place to speak when you don’t have much to say or you can get your message across in a short, pithy way.

Twitter allows you to send people little messages about what’s going on in your life or at your practice. You can’t get into a long description, so it’s an ideal place to drop quick, informative messages to patients and other followers.

Facebook users have higher expectations than a two or three sentence post. Twitter users know you won’t go into those kinds of details. They will expect to see very basic information.

How does that help you and your practice? For one thing, it’s easy to Tweet. Instead of having to come up with long, informative and interesting posts or blogs, all you have to do is write a sentence or two.

While you won’t generate a bunch of new patients on Twitter, like LinkedIn, it’s a great place to find physical therapy thought leaders…and those thought leaders often share great bite-sized pieces of information; moreover, they share links to valuable information that can better help you manage your practice.

Another reason Tweeting is good for you is, much like Facebook, people can follow you on Twitter. Twitter allows you to follow an unlimited amount of people, read quickly what everyone is up to, respond when you want to, and then move on to other things. It’s all done very quickly, too.

One thing that really stands out from the Facebook social network is that Twitter users use ‘hashtags’ in order to find things that they are interested in.

Hashtags are a way of grouping conversations into more organized methods of communication. Let’s say, for example, someone posted a great tweet with a link to an article about physical therapy business and you need to keep the ball rolling, so to speak, and make sure your Twitter followers are aware of the link to this article. Putting a hashtag (#) in front of the tweet (e.g. #bizpt) will keep the Twitter conversation about this article organized.

Twitter hashtags are also a great way of keeping up to date on the latest Twitter trends. Hashtags are a means of tracking what’s popular. For some businesses trying to market their goods or services, hastags can be very important to know what people are looking for, and a very easy method of tracking those markets.

While at first the concept of hashtags may be confusing to some people, it does get easier. In fact, most television programs now use hashtags frequently, so fans of the show can follow the conversations about the program in real time while they are watching it.

The one thing to remember when creating a hashtag is to make sure your it’s relevant to your conversation or to ensure that people understand the hashtag you’re trying to create, and don’t confuse your followers by using too many hashtags in one post.

If you hashtag your practice, do so in a sentence. Simply put the # symbols before your company name or a keyword that represents the theme of your tweet and a hashtag is automatically generated for you.

The fact is that so few Tweet about their physical therapy problems that in most cases, there’s no way to consistently drive new patient business from Twitter at this time. Nevertheless, Twitter is an excellent place to share ideas and learn from the collective intelligence of this social network.

[info_box]Take home message: while social media marketing can be a time sink, there is value in building your PT private practice’s social presence on Facebook, LinkedIn and Twitter.[/info_box]

Help is at hand to show you how to run a successful social media campaign

We can show you how to optimize your social media channels for maximum practice exposure. We can show you how to plan your time and, crucially, how to monitor and measure the results of your campaign, or we can even run the whole campaign for you.

We will help you select the right tools, walk you through the rules and etiquette of social media to ensure maximum visibility, set targets, decide what metrics to measure and help you calculate your Return on Investment (ROI).

We can advise and guide you on Facebook, Twitter, LinkedIn, blog, Instagram, Pinterest, Google+ or YouTube campaigns.

Give us a call at E-Rehab and let’s talk about how we can help you. We look forward to hearing from you.

The Top 7 Questions Private Practices Ask About Social Media

physical therapy social media
More and more of the private practices we work with are starting to realize how important social media is for their business and recognize the need to have a presence on social media platforms like Twitter, Facebook and Google+.

Some physical therapy practices who are too busy running the day-to-day affairs at their physical location, though, might tend to find social media marketing and the technology surrounding it a bit intimidating.

Social media can seem daunting at first but because many small businesses realize social media is not a fad and it’s here to stay, they generally have some questions that they would like answered before they decide to get involved.

Here are some of the most frequently asked questions. Hopefully a question that you might have asked is included in this list:

1. What is Social Media Marketing?

Social media marketing involves interacting with your customers and other users on social networking sites such as Facebook, Twitter and Google+.

You do this by sharing information, opinions, knowledge and interests. This process allows you to build online communities or networks, encouraging patients to participate and engage with your practice, which will promote their loyalty to you and your brand name.

2. Why Does My practice Need to Get involved with Social Media?

The way that your customers communicate and use the Internet has changed dramatically. Most people now access the Internet via their smart phones and tablets, where the information is literally there at their fingertips. There are billions of people of all ages now using social media, and they expect your business to be there too.

[note_box]By embracing social media your practice will:

• Increase your online presence
• Raise awareness of your services and treatments offered
• Build loyalty with existing patients
• Build trust with prospective patients
• Increase website traffic through social sharing

Not only that, but you could also see an increase in your search engine rankings. Likes, shares, tweets and social authority are all taken into consideration in the search engines’ algorithms.

3. HELP! I Don’t Know Where to Start

Marketing on social media sites is not really much different from other marketing campaigns that you may have run. It is a good idea to start with a plan. Write down your goals and objectives you want to achieve with your social media campaign.

With a well-structured plan, you will be able stay focused and not get distracted, which is so easy to do with social media.

4. How Much Time Should I Spend on Social Media Each Day?

It does not have to be particularly time-consuming, especially if you set off with a clear objective about what you want to achieve.

The only time it gets time-consuming is if you allow yourself to get sidetracked by all of the ‘noise’ and activity happening on the site. You can easily have a profitable marketing campaign by spending just 10-20 minutes in the morning and 10-20 minutes in the evening.

5. When Should I Post on Social Media?

The best time is when your target audience is likely to read your posts. In order to determine the best time to post, consider the lifestyle of your target audience. For example, if you want to target people who work, post in the morning when they are most likely be on their way to work and check their messages on the journey. You could then post at lunchtime and again when they are travelling home again after 5pm.

If want to target an audience that is retired or does not work, post mid-morning, mid-afternoon and mid-evening.

With practice and experience, you will soon be able to decide when the best time to post comments for your patients. The secret is to test and to measure the responses and comments that your posts generate (or the lack of them). Over time, you will discover what works best for your practice, industry and patients.

6. Which Social Media Platform Should I Use?

There are a number of popular platforms you could choose from. Facebook is the most obvious choice with well over 1 billion users and more new ones daily.

Facebook is a good choice for businesses as you can target audiences with a variety of advertising options. Not only that, but Facebook is now part of people’s daily routine, and they check their accounts many times a day.

Twitter is another platform that’s part of people’s lives. It’s fast-paced and gives users access to information and news much quicker than traditional news channels.

As tweets are limited to just 140 characters, you need to learn how to get your message across using as few words as possible. It is a reminder of how people’s attention span on social media and the Internet in general is extremely short because there is just so much information out there. People tend to scan information online rather than read huge amounts of it at once.

Three relatively new social media platforms are also becoming incredibly popular.

The first one is Pinterest. Pinterest is a visual platform used to upload and share photos of literally any subject you can think of. It has a huge female following, but is starting to level out as more men are discovering and using it.

Google+ (Google Plus) is starting to flex its muscles now, too. Online giant Google owns it, so naturally it has huge financial backing. Google+ is widely tipped to be the social media channel to challenge Facebook as the king of social networks.

LinkedIn is a business-to-business social media platform, and is a lot more formal and corporate than the other social platforms. It’s an excellent way to connect with peers and network professionally within a specific industry such as physical therapy.

There are many more platforms out there, but these are the ones that are more widely used by businesses.

7. How Much Does Social Media Cost?

If you are a private practice with little or no marketing budget, then the only cost is the time you need to buy out of your busy working day.

If you have a modest budget and would like to increase your practice’s exposure, then you could consider Facebook advertising, which can be affordable and very effective.

We Can Help Get You Started with a Social Media Marketing Strategy

As we said earlier, social media is not a fad and it is here to stay. Your patients are using it on a daily basis. Also, it’s worth mentioning that social media is not just for big brands, either.

You don’t have to be a global conglomerate to get involved with social media. In fact social media platforms give all businesses, no matter what their size, a level playing field. Small private practices like yours can reap terrific benefits from the range of opportunities that social media has to offer too.

The list above is merely meant to present some of the most commonly asked questions, but is not a list of all the possible answers provided.

[colored_box bgColor=”#788794  ” textColor=”#ffffff  “]If your question has not been answered, then please don’t hesitate to contact us at E-Rehab, and we will be happy to share our experience and expertise with you.

We hope that this article has provided you with enough information to see how important social media marketing is and how it can reap great benefits and boost business for your practice.[/colored_box]

How To Use #Hashtags And Get The Most Out Of Twitter

Hashtag Notification Concept

Meet the hashtag “#.” It doesn’t look like much, but if you use Twitter and haven’t mastered the hashtag yet, it is soon going to be your new best friend.

Let’s face it: If you are new to Twitter or don’t use it very often, it can be very overwhelming. It’s hard to wade your way through thousands of irrelevant tweets to find the interesting little gems.

[note_box]The humble hashtag transforms your tweeting experience. It helps you easily find what you are looking for, as well as being able to help you get your message out there to the right people.[/note_box]

So let’s start from the beginning and show you how to use #hashtags:

What is a hashtag?

Even if you’ve never been on Twitter, you are probable still aware of hashtags without even knowing it. You may have noticed the trend for seeing a certain word or phrase with the hashtag symbol, “#” just before it.

For example, if you’re watching a TV program, let’s say The X Factor or the Super Bowl, during the links they will display the words, #xfactor or #superbowl.

Sports presenters and chat show hosts alike will tell people a specific hashtag address if they want to learn more about or get involved in certain topical stories.  Magazines, newspapers, even music songs feature the hashtag. It has now become part of our cultural psyche.

The hashtag comes alive once you go on Twitter. When you see a post with the hashtag you will find that hashtag is clickable. Clicking on the hashtag will bring up a page listing all of the recent tweets featuring that specific hashtag.

So now you know what it is, let us show you how you can use the hashtag for your business.

Find relevant people to follow

Hashtags are an excellent way to look for people who have similar interests to you. So for example, if you were watching the Super Bowl and want to see what other people were saying about the game, you could easily find out by using the #superbowl hashtag.

Now imagine how you can use this for your practice. If somebody is using a hashtag that you’re interested in, then the chances are they would be a good person to follow. So look out for hashtags that are relevant to your practice or prospective patients by following major physical therapy publications and organizations.  This makes it very easy to find key people in the physical therapy industry, as these are the ones who will be regularly tweeting people using these hashtags.

Make your practice easy to find

You can make your private practice easy to find by using hashtags, as they will allow relevant people to find you right away. Hashtags will not only help you get discovered, but as you begin to tweet more often, they can also be a great way to categorize your tweets into different areas.

So if your practice happens to offer a variety of services, you will be able to segregate your tweets by using hashtags relevant to the specific areas you want to highlight. This will help you to target your tweets to the right people and make it easier for them to not only find your tweets but to also follow and engage with you.

Join in the conversation

As hashtags group together all the tweets with a common theme, you can effortlessly seek out the hashtags that focus on your particular niche. Once you find them, join in the conversations that are already happening on Twitter and share your expertise. These conversations give you a ready-made platform to showcase your knowledge and help make you an authority on the subject, meaning more people will be inclined to seek you out for treatment in the future.

Get people talking

Don’t rely on joining in other people’s conversations. Take the initiative and start a discussion off yourself. This is a useful way to drive engagement with your practice.

Encourage people to interact with you on various topics or ask for their opinions.  For extra interaction don’t forget to promote your hashtag by adding it to your social media bios, your website and your marketing material. After all, it’s pointless to have a hashtag if nobody sees it.

Use hashtags to promote events

Hashtags are unbelievably useful for spreading the word if you are promoting an event. Not only that, but you can create a buzz and boost interaction with attendees during the event.

We have even seen some promoters add their hashtags to promotional items which is a brilliant idea, but don’t stop there. At the event, feature your hashtags prominently on your pop up stands and media displays. Why?  Because this could encourage attendees to tweet about the event, upload photos and comment on the presentations etc.

All of this activity can really help to boost interest in your event on social media. If it happens to be a regular event, it could increase attendance at your future events.

[colored_box variation=”steelblue”]

Hashtag reminders

Keep your hashtags short and sweet. Long hashtags can be difficult to read and eat up precious characters in Twitter’s small 140-character limit.

Another potential pitfall of extended hashtags is the longer they get, the more susceptible they become to being misspelled when people are typing them out.  Not only will this dilute the power of your hashtag, but your message will get lost in the Twittersphere.

Don’t go hashtag crazy. You don’t need to use a hashtag on every tweet, but if you do use a hashtag, limit them to one or two in any single tweet.

The whole point is to focus your content on one or two key subjects, so using too many hashtags in one tweet means you will be joining too many conversations. Not only does it make it hard to monitor, it will also make your tweet difficult to read.[/colored_box]

Attract More People To Your Practice And Expand Your Patient Base

Attracting More People to Your Physical Therapy Practice
Attracting More People to Your Physical Therapy Practice

Do you need more customers? Are you sick of people visiting your website but not calling to schedule an appointment?

Much worse than having no visitors to your website is actually getting visitors, but no new patients. That can be quite frustrating.

If that has happened to you, don’t despair. We are familiar with marketing for small physical therapy practices and know a few tricks to help you attract not only new patients to your website, but expand your patient base with ones who will eventually decide to come to your practice for treatment.

Identify your target audience – don’t try to reach out to everybody

The first and most important step for any business is to identify your target audience. Do it right, and you will have a much easier time converting visitors into patients. Do it wrong, and you risk creating a product/service that nobody (or not enough people) wants.

It is well known customers want to interact with brands they can connect with.

To do this, you need to know what kind of image you want to portray and then adapt your marketing to directly appeal to the ideal brand of patient you want to attract to your practice. This is done by creating ideal buyer persona (an image or profile of your ideal patient) based on their buying habits and lifestyle.

So instead of searching for patients, help them find you. Go to the sites and places they go to; put yourself in the places they want to be and invite them to come and see you. If you have a clear image of who you want to serve, you are going to be in a better position to give them what they want.

A lot of companies make the mistake of thinking that everybody is a potential customer. They are not! You need to focus on the dreams and desires of the people most likely to become patients, and then pay them special attention by treating them well.

Don’t try to rent your audience, build your own instead

Some businesses try to take a short cut by renting eyeballs or clicks. They buy and rent email mailing lists in order to get extra customers. Sometimes the gamble can pay off, but if you want patients who are looking for the physical therapy services you offer, it is much more profitable to grow your own list instead.

This is not hard to do. For example, on your Facebook page you could provide shareable, inspirational and humorous content like images and quotes to encourage visitors to engage with you.

The people who enjoy the content on your site are generally the ones who will be more likely to come to you for treatment or refer others, and you can quickly attract a lot of eager new fans and patients.

Word of mouth marketing

The best way to attract new customers to your site is by word of mouth, and social media marketing, like Facebook, Twitter, LinkedIn, etc., makes this easier to do than ever before. It is fast, free and easy.

We are experts in social media marketing and have lots of great ideas for you, so don’t be afraid to give us a call to see what we can do to help you.

Ditch the large-scale marketing campaigns

In the old days, marketing used to be large-scale isolated advertising and media events, but things have changed. Your patients don’t live on a campaign schedule. They are always on the move and are constantly being bombarded with new information and offers wherever they go. As a result, they have become more discerning and advert aware.

Social media makes it easy to follow a person from their first visit to your site, to the point that they become a lead and eventually, if all goes well, a new patient.

The relationship doesn’t end there, as your constant engagement and relationship building with them should continue long after their first treatment session with you. You can easily get them to come back in the future or give referrals if you handle it right.

[note_box]Use social media to establish and build relationships with potential patients, but don’t forget to continue to build relationships and engage people once they become patients. This makes it easier to get them to come back in the future or refer their friend, family and other people they know.[/note_box]

Copy your competition

Do a bit of research. Find out how your competition is attracting new patients. Do they advertise on the Internet or is it mainly offline? Do they buy advertisements in local media like newspapers and radio, or do they have a large social media following online?

If they are doing something that clearly works for them and are getting new patients, you need to try and adopt similar measures so that you don’t continue losing patients to them.

Attend physical therapy conferences and exhibitions

We are big fans of attending conferences, exhibitions and networking events. It is a great way to make new connections and spread the word about your practice to new potential patients.

This type of event is also perfect for showing potential patients how caring you are and that you strive to make all patients happy. Exceptional customer service plus excellent service will always ensure that you have a thriving business.

[note_box]People buy from people they have met. So, if you are seen and are active at events, people will be more inclined to come to you for treatment. Use these events to get people to visit your website and join your mailing list, so you can stay in constant contact with them.[/note_box]

By using some or all of these methods you will be able to attract more visitors to your website and practice, who will hopefully turn into new patients.

[colored_box variation=”steelblue”]It is an exciting time for small businesses and you don’t want to miss out on the revolution that is happening at the moment. Old marketing methods no longer work. The way that consumers buy is changing and you need to change with them, knowing who they are, where they are and why they make business decisions.

If you are interested in any of these marketing strategies or want to talk to us about other ways that we can help your practice, we would love to hear from you.[/colored_box]

Attract New Patients With Pinterest

 for Physical Therapy
Pinterest for Physical Therapy

Pinterest has fast become a force to be reckoned with in the world of social media, and its influence is still growing, not just in bringing products to the attention of consumers in a visual marketplace but in resulting sales and business growth.

According to Wishpond, referrals that come from Pinterest spend a staggering 70% more than referrals from any other form of social media. Added to that, ComScore reports that Pinterest buyers “spend more money, more often and on more items than any of the other top five social media sites”. That should add up to some pretty strong motivation for you to be part of this social media community.

Why does Pinterest have this effect? Essentially it has to do with the fact that people are visually stimulated to buy. We like to see how something looks, whether it’s in situ in our home or while it’s being worn, how it works and how we can use it. More than that, we like to know the things we like are things other people find appealing and attractive, and by seeing what others are looking at, we can spot the latest trends, and see what is going to be the next big thing to do/wear/drive/watch/use in our lives.

Pinterest is perfectly designed to fill all those needs, and as a small business owner, you can take advantage of what is essentially a huge selection of people’s “Wishlists” to generate the desire in consumers for products and services. Here is a checklist of how to sign up for and get the most out of a Pinterest Business Account.

[note_box]According to ComScore reports, Pinterest buyers “spend more money, more often and on more items than any of the other top five social media sites”. This is because they are visually stimulated to buy. Use this to your advantage to generate the desire in consumers for products and services.[/note_box]

Getting Started: Setting Up A Pinterest Business Account

  1. Go to and click on the “Join as a business” button.
  2. Choose to set up a business account or convert your current personal account into a business account (business accounts have more tools available and there are other benefits which are outlined later in this article).
  3. Select a username. This is a unique name between 3-15 characters in length that appears at the end of your personal Pinterest URL ( (try to include Keywords that link in to your practice. This will help optimize your position in Search Engines results).
  4. Fill out all the profile information
    • Basic information section
    • Email notification
    • Link up to all your other social media networks (Facebook, Twitter, etc.)
    • Add profile picture for your Pinterest home page (Profile images on Pinterest are square.  Pinterest will choose the center square of any image regardless of the content. So if you use a portrait picture as a headshot, you may find only part of your face is visible in the Pinterest profile, so try to crop your image down into a square format before you upload it. Remember this is your BUSINESS Pinterest. While you may pin images that are fun, your profile image should be professional, so use either your company logo or a decent headshot).
    • Add a profile name
    • Complete the “About Description” section  (You only have 200 characters, but make sure to include keywords that relate to your practice to maximize your SEO opportunities).
    • Install the ‘Pin It’ button onto your bookmark toolbar.


It is important that you verify your e-mail address in order to be able to use the Pinterest website (Pinterest allows business users to have their website address in their public profile. Verified websites have a red check mark, which tells others that your site is safe to visit. This immediately builds confidence in you.)

Start To Build Your Boards

  1. Click on “Create A Board”.
  2. Name your Board (To maximize your Pinterest appeal to others, name your boards with interesting, appealing titles and have a good mix of business and social boards. Good social boards to create include Inspiration, Cute, Travel, Pets, Themed Holiday Boards (Christmas, Easter etc), Food, Tutorials, Tips & Tricks, as well as creating boards to showcase some of the treatments and services your practice offers, as well as professional tips and advice for patients).
  3. Fill in the ‘Board Description’ (Remember to research and use keywords here too as this description is also searchable).
  4. Put the Board in a category (Once you do this, it will become visible to people who are not followers of you when they are browsing through that particular category. Otherwise you will limit the amount of people who see your images to those people who are a follower of either you or your board).
  5. Choose to make your board secret or public. (Secret boards are only visible to people you invite and are not searchable. You can make a Secret board public but you cannot make a public board Secret).
  6. Create five boards minimum with a good range of varied themes, ideally, each board should end up with at least 10-20 images.

Adding Images: “Pinning”

Ideally, you should be looking to add between 5-10 images per day. Not only will this keep your profile fresh and current, it will offer incentives for your fans and followers to keep revisiting you, especially if your content is entertaining and informative. (There are websites like that offer a paid services which in return allows you to schedule and pin images automatically at chosen days and times, which means you only have to upload in one bulk lot and the system takes care of the rest automatically)

You can add an image (known as a ‘PIN’) to one of your boards from a number of different sources:

  1. From Pinterest Search
    • Find an image to pin.
    • Click ‘Pin It’.
    • Choose one of your boards from the ‘Board’ dropdown.
    • Add description.
    • Click red ‘Pin It’ button.
  2. From Inside Your Pinterest Board
    • Click ‘Add A Pin’ placeholder.
    • Choose to add an image from your computer, from a website or from Pinterest (When pinning your own image, make sure it has a file name that has been customized to a snappy title, because on Pinterest the file name becomes the title of your image).
    • Select board to pin image to from dropdown (when pinning an image to one of your business-related boards, always remember to take full advantage of keywording the description box and title).
  3. From An Online Source
    • Find an image you wish to pin.
    • Click the ‘Pin It’ button you installed on your Bookmark toolbar.
    • Select the image.
    • Click the Pin It button that appears inside the image when you hover over it.
    • Choose the board to pin it to from the dropdown.
    • Add a description.
    • Click ‘Pin It’.

Finding Images To Pin

Pin images from a wide range of sources.

Don’t be afraid to jump on the bandwagon and re-pin a really popular or trending image. (You should be trying to connect with as many people as possible. Having popular images that attract people’s attention is a good tactic to use).

Search out images that have been re-pinned a lot of times and re-pin a number of these at regular intervals to your own boards.

Look for images that are out of the ordinary, astonishing, unique or funny. These are the pins that tend to go viral (every time someone re-pins an image, the board it comes from is shown to the re-pinner, as well as being given the option of following the board or the Pinterest profile. This opens your practice’s Pinterest profile up to many more people, and the more re-pins you get, the more people will visit this profile or your website)

—Search and pin images from trending topics to add interest to your overall profile and to keep your content fresh.

—Keep in touch with other social media sites to see what people are interested in.

Pin a range of images of treatments and services offered by your practice, along with useful infographics of helpful tips, guidance and ‘How-To’ information.

Search on Pinterest for images around the theme of the board you wish to pin to (Enter your theme keywords into the ‘Search’ box at the top of the Pinterest page. This will give you a starting point to begin exploring).

Online newspapers and magazines often have special “The Top 10…” features, which could be things like the top 10 places to visit, top 5 romantic gifts, 7 worst car parking examples, etc. These are ready-made image stores, but only pin one or two examples.

[note_box]Add between 5 and 10 images per day by pinning new images of your own and repining really popular or trending images that are relevant to your practice and treatment methods. Popular images attract people’s attention, which will help your Pinterest page get noticed. But, be a polite contributor. Do not just repin other people’s photos. And, don’t forget to thank people who repin your photos.[/note_box]

Build Up Traffic On Pinterest

Add Keywords to the following:

  • Your User Name
  • Your ‘About’ Profile Section
  • Board Names
  • Board Descriptions
  • Image File Names
  • Image descriptions

Here are a number of additional tips to help build traffic for your practice:

  • Add links to the captions and information of your Pinterest posts. These links remain live, no matter how many times the image is re-pinned, so they will all lead back to your site.
  • Edit uploaded images to include a link in your pin.
  • Use a contest to increase engagement, such as ‘Pin It to Win It’.
  • Link your Pinterest to your other social media accounts.
  • Add the “Follow me on Pinterest” button to your Facebook and Twitter accounts (It makes it easier to share pins between Social media sites).
  • Add the Pinterest tab to your Facebook page (You can use the Facebook Developer Application to do this or you can go to and get a free app there).
  • Add a ‘Pin It’ button on to your website.
  • Invite friends via email, Facebook, Twitter, or search Pinterest.
  • Follow other Pinterest boards or users that have high numbers of followers.
  • Follow back those who have re-pinned one of your images or who are following you.
  • Don’t just pin or re-pin content. Be a polite user and a contributor to the social fabric of Pinterest by using the ‘Like’, ‘Comment’ and ‘Share’ features too, as well as thanking those who re-pin from your board.
  • Tweet or share on Facebook some special or interesting images.

Monitor Your Stats

Use Google Analytics and Pinterest Analytics to scrutinize your Pinterest performance. Find out useful things like: which days and times that you pin bring you the biggest results, and which boards have the most followers, and then pin to these boards more often.

Maximize Visual Interest

Place your most important, popular and related boards in the center of the page, at both the top and middle of the page. (A study by Mashable gave valuable insight into how people peruse the boards of an individual Pinterest user. Most people will tend to focus on the center of the screen, so they start top center and move their eyes straight down the middle of the page and boards here get the most views.)

  • Choose the most engaging image for the cover of each board.
  • Ensure all your important boards are positioned above the fold (the top part of any page when viewed on screen).
  • Change the Board covers and arrangement at regular monthly intervals to keep your profile looking fresh.
  • Make sure to position any seasonal boards you may have in the top row.

Attract New Patients With Pinterest

By creating a well-run Pinterest business account, you will massively improve your web presence, which will strengthen relationships with many potential patients and eventually lead to more business. The visual nature of Pinterest has given it a proven track record of inspiring a viewer to progress to becoming a purchaser. By getting involved on Pinterest, your private practice can take advantage of this, which will bring you more traffic to your website and more business.

[colored_box variation=”steelblue”]The time spent creating and maintaining a well-run Pinterest business account is well worth it. The potential rewards for your practice are huge, but we know many private practice owners have their hands full running their businesses on a day-to-day basis, or they find the whole process very daunting. We can help you make the most of Pinterest and our knowledge of social media marketing can help you take full advantage of the platform. Give us a call for some guidance with Pinterest or to hear some of the ways we can help your practice grow.[/colored_box]

Join The Flock And Cash In On The Benefits Of Twitter For Your Private Practice

Twitter for Physical Therapy
Twitter for Physical Therapy

If you haven’t joined in yet, then it’s high time you did. Twitter is one of the most visited social network sites and it’s becoming more and more popular everyday.

According to a report on Statistic Brain, in May 2013 Twitter had over 554,750,000 registered users. 135,000 new users sign up every day. There are 9,100 Tweets made every second of every day.

Why should those statistics impress you?
Because they make Twitter prime real estate for you and your practice, and best of all it’s free.

If you use Twitter for your private practice properly, it can be the king of social media. Companies both large and small are realizing Twitter’s true potential.

[note_box]You can use Twitter to:

  • Introduce new treatments or services
  • Communicate with existing patients
  • Find and add new patients
  • Promote and describe your most popular treatments
  • Build your practice’s brand
  • Develop and improve products and services
  • Find out what your competitors are up to


The Advantages Of Twitter For Your Practice

Not everybody “gets” Twitter, and because they don’t understand, it they are missing out in a big way. Here are some of the main reasons why your practice should be active on Twitter:

  • Little or no capital
    The only cost when starting on Twitter is your time and effort. Twitter is 100% free for anyone who wants to sign up, whether you are an individual or a business. So, as a small business owner, opening up a Twitter account is a huge opportunity that you don’t want to miss.
  • Real-time updates
    One of the main advantages of using any social media site is that it gives you real time information, and Twitter is no different. With up-to-date data, your followers will be able to see information about new developments, events and other relevant information as soon as you post it.The real-time updates are also excellent for customer service updates. That means your practice can easily address patient problems and questions as soon as they are posted, which they will be sure to value and appreciate.
  • Strengthen existing connections with patients
    Twitter lets you get up close and personal with your existing patients. This personalization makes it much easier for your practice to cultivate trust with patients, which will help you establish loyalty and eventually increase revenue.
  • Paving the way for new patients
    As well as strengthening the bond with your existing patients, Twitter is equally as good at attracting brand new ones. (You can read more about how to do this further on in the article.)
  • Link to multiple sites
    When marketing online, it is important never to use just one avenue to try and gain additional sales. That is why many companies are choosing to use Twitter since they can use it to send their followers to their official websites, blogs and Facebook profiles. By doing this, it drives traffic to sites that will enable them to close the sale and boost their profits.
  • Keep an eye on your competitors
    Your competitors will no doubt be using Twitter too, and if you let them, they can start poaching your existing and potential patients. This is why an active Twitter account is vital; it helps you to keep an eye on your competition.You can also use Twitter to gather important information about any new developments on their end or if they seem to be using an effective marketing strategy. It will put your practice in a much stronger position.  If you know exactly what is happening at any given time, you can position yourself swiftly and alter your marketing to make an effective counter attack.
  • Target your Tweets
    When using Twitter, one of the biggest mistakes many independent businesses make is to try and market to everyone. They realize how huge and popular Twitter is and try to market to every person on it. Don’t fall into this trap.

Your marketing strategy should be focused on a very specific market and not at every Twitter user. Your efforts should be aimed directly towards current patients and people who are actively searching for physical therapy in your area.

Once you have identified your target audience, you need to know how to structure your Tweets so you can not only locate your target audience but engage with them also.

Twitter marketing strategies to help you get more sales

There are a number of marketing strategies you can use. The main goal is get visitors off Twitter and straight on to your website. Here are some of the most effective marketing strategies that will help you to do that:

Use Hashtags

Hashtags (#) are a very simple but effective way to organize popular topics. Hashtags are very useful to your practice because they make it much easier for you to be found by people interested in the things you promote. They contain the main keywords that will help people find your practice or know what you’re promoting.

Build up a following

As soon as you set up your account, the first thing you need to do is get as many followers as you can. Remember the advice given earlier: Only try to get followers that matter. If they are unlikely to be associated with your practice in any way, then adding them to your list will be useless and waste of time. Your aim is to build up a following of responsive buyers. If you need advice on how to do this, please get in touch and we can help you.

Build on existing followers

If you already have an established list of followers from other social networks like Facebook, Pinterest or your own mailing list, then invite them to become one of your Twitter followers. By announcing the creation of your Twitter account and sending them a direct invitation, you will soon be able to attract a decent amount of followers interested in what you have to offer.

Ask for a re-tweet

Don’t be shy. This is a great way to spread the word quickly. Some businesses feel embarrassed asking their followers to re-tweet one of their messages, but it’s perfectly acceptable and is part of the Twitter culture. Don’t do it too often though, and make sure the message you are asking your followers to re-tweet is worth doing to justify the action.

Post links

Twitter can be used as both a direct and indirect tool for marketing your practice. For example, you could use it to try and close the sale directly to your clients and followers. Alternatively you can post links to external sales pages, such as one of your Facebook pages or your website, which could increase the possibility of more sales.

Have a schedule

Just as in any other online platform, spamming is frowned upon. Think very carefully about what you are going to post on Twitter as part of your marketing campaign. Your Tweets should be planned out and you should stick to the schedule.

Look at how big brands look after their Twitter marketing accounts and emulate them. Yes, it takes extra time but the rewards will be worth it. You will be able to stay visible to prospective clients for branding but without flooding their Twitter feed with pointless messages that either don’t engage or are of no interest to them.

Providing quality: what you should Tweet

People will only pay attention to what you have to say if you give them something that they are interested in. If your posts are random and nonsensical, or if you post too often, the chances are you will be “unfollowed,” and that will mean losing a potential patient.

Twitter is perfect for collecting valuable feedback. Twitter followers like to be asked for their opinion so why not ask them to write about how they feel about the treatment they’re receiving from your practice? Include a hashtag so that their Tweets will lead back to you. The question will encourage followers to reply back to you, effectively providing you with valuable feedback about your new product or service.

Another Tweet worth posting would be a contest for your practice that will engage your followers. Again, the use of hashtags will be incredibly useful.

Photo contests work especially well because a picture is worth much more than the 140 characters allowed on Twitter. Again follow successful big companies and see what kinds of things they post for inspiration.

Twitter is extremely powerful. The strategies and techniques mentioned here are just the tip of the iceberg.

We hope that this has inspired you to take your practice on Twitter. It is worth repeating again that even if you never go on Twitter, your competition will. You need to be on so you don’t lose any patients to them.

[colored_box variation=”steelblue”]We have lots of advice and tips to share with you, so if you are going to take the plunge on Twitter please talk to us first. You could go ahead and set up your own campaign right now but that could involve a lot of trial and error and you could spend many weeks or even months trying to figure out a successful marketing strategy.

Or, you could save yourself a lot of time and significantly increase your profits by letting us show you how to use this incredibly powerful tool that has the potential to drive a flock of new patients to your practice.[/colored_box]

How Your Small Private Practice Can Navigate The World Of Social Media

Private Practice Physical Therapy Practice Navigating Social Media

Let’s face it: social media is all around us. Everywhere you look it’s “Like Us On Facebook” here and “Tweet Us” there. We are surrounded by social media networks, and new ones are springing up constantly. While some businesses have seen the value of social media, many more have failed to grasp the effect it’s having on the way businesses need to market themselves.

Effective marketing relies on being able to target and reach the greatest possible number of potential customers. If traditional marketing methods become ineffective or outdated, what should a business do?

In the past, most people would read a newspaper daily. So when a business took out an advert, it was seen by most people. Today, many people catch up with current events either through news apps or from the latest hot topics circulating around in social media conversations, many of which don’t use advertisements. Where does this leave small businesses like private physical therapy practices?

[note_box]If you can’t get your marketing materials seen by your target audience, then not only will you be wasting your money, but you will see a big fall in your revenue. Your only option is to go where the people are—and that’s on social media.[/note_box]

The time people spend on social media networks is growing, almost on a daily basis. They interact with people globally, make friends there, ask others for advice there, even shop there. Because of the options given to people within the social network communities, people are much more savvy about the products and services they want to buy. How do you get the voice of your practice heard among the literally millions of other voices that are talking daily on social media?

There is no such thing as a “captive audience” within these social networks. Physical therapy practices need to relearn how to reach out and engage with potential patients, but they need to approach it in the right way. People need a good reason to investigate a business page on social media and an even better one to come back for more.

You don’t need to make mistakes to learn. Instead, you can benefit from looking at the mistakes people have made in the past so you don’t repeat them. Here are some lessons others before you have learned the hard way.

The Ostrich

There are two main reasons for ignoring social media: Businesses either think it to be a fad that only kids use to chat on and pass funny photos around, or they don’t take it seriously as an option, thinking that there are better ways to spend their marketing time than talking to teenagers.

The facts show social media is here to stay:

  • August 2013, reported Facebook had clocked up 1.15 BILLION active users.
  • 21st March 2013, on its 7th Birthday, Twitter announced that it had over 200 million active users creating over 400 million tweets daily.
  • In July 2013, Semiocast revealed Pinterest had over 70 million users.

What’s more, the user figures for each of these and other social media networks show no sign of waning. Social media networks continue to grow month on month. Every practice owner should ask itself the serious question: “Can my practice afford not to be using social media?” (The answer, of course, should be no!)

Jump On In…The Water’s Fine

So that’s it. You’ve decided to take the plunge into the pool of social media. So you’re going to tell people about your vacation and then—wait for it—hit them with your sales pitch. Not the smartest approach. That would be like jumping into a swimming pool when you can’t swim; you would just sink without a trace.

Each social media network is different. They have their own individual user profile, their own way for users to interact with each other, their own communities, their own rules and social etiquette, and their own way of getting users to engage with one another. Unless you investigate each network, you can’t be sure which ones are going to be the best fit for your practice. As we said before, you need to market directly to potential customers in order to promote more sales, so you need to be sure your customers are actually there before you start.

Is It The One For Me?

People will tell you that you should be on this social network or that social network. Really? You need a presence on every network going?  Considering the growing number of social networks out there, you would need days and days worth of time to keep each one of your accounts active, engaging and ticking over. So unless you have an army of employees to do it for you, you would have to choose between running your business or running your social media empire.

We all know that time is money. So rather than trying to be a jack-of-all-trades, start off with a manageable number of social networks that have a broader user profile. The popular networks of Twitter, Facebook and Pinterest are a good place to begin. There is much advice available to businesses on how to use these networks to good effect. We can also help you work out a good, effective marketing strategy to promote your practice on these platforms.

Once you are comfortable with the weekly routine of keeping these running, you can then take the time to look at other social networks to see if there are any other networks that offer your practice the chance to make contact with other sections of your potential patient base.

Aimless Participation

Social media is a vast digital landscape that is easy to get lost in if you don’t have a map or purpose for being there. You need to have a good individual marketing strategy for whatever platform you are on, as well as knowing the best way of engaging users in that network. That way you will always be focused on what you want to achieve, as well as how you are going to achieve it.

It’s Not Just Business

Imagine you met someone that you really clicked with as a friend. You spend two weeks together speaking all the time and you build up a really good rapport.  Then, without any warning, they disappear. One month passes without a word, then another and another. Six months later, they get back in touch as if nothing has happened and try to pick up where they left off. How would you feel? What if they tried to sell you something in that first conversation with you? How would you feel then? Used? Misled? Could you really see them as a friend or would you see someone who was just pretending to be friendly to get money or a favor out of you?

This is how social media differs from regular marketing. Before you can start to benefit from the connections you are making to people on each network, you need to build up a trust and rapport with them. This means being a regular part of the network community, something that can’t be done by dipping in and out every 3-4 months. The connections your business makes on these social networks need tending just like any other offline customer relationship.

The clue is in the name: social media. These networks aren’t somewhere people come to shop. There are shopping malls and digital department stores offline for that. People come to social media to engage with and socialize with other like-minded people. Being social, you find fun things to look at, interesting people to chat with, amusing anecdotes and videos, and a peek into the lives of others around the world. So if you are dull and stiff and business-like, and just in it for the sales, then people will avoid you like the plague.

As a small business, you need to strike a happy medium between staying professional and letting your potential patients see the human side of your practice. So don’t be afraid to share some of your personal side with other users. Letting your personality out gives others something about your practice they can relate to and will make them more likely to come to you for treatment.

By posting daily, commenting and contributing to the social fabric of the social media networks your practice is a part of, it keeps you and your practice visible to others and builds up their trust in you as someone more than just another company trying to sell them something.

Keeping It Real, But Not Too Real

There are horror stories galore about companies who have either pretended to be a customer to leave themselves a glowing testimonial or have paid people to put their name to a glowing review the company has actually written itself. These types of deceptive actions shatter the confidence or trust customers may have in any business caught doing it.

So the best advice for any private practice owner is to keep all the information in your posts as genuine and reliable as possible.  Talk about your day (trying to make it interesting), or maybe describe a new service you’ve recently introduced, but be sure to intersperse it with some lighter, more personal details: a vacation maybe, or something that happened while driving.

There is a fine line between personal and too much information, especially since what you post reflects on your practice.  Try to stay away from details of your life that reveal too much or details of your business relationships that may show you in a negative light.  If people see you representing your patients negatively, for example if you perceived them to be a bad or rude patient, they may assume the issue lies with your attitude, which ultimately is damaging to your reputation.

So be honest when you post, but not too honest.

Social Media Marketing: It Costs

Social media networks cost nothing to join, so businesses think that they are just a free outlet to rake sales in from without having to spend a penny doing it. Well let me ask you: How are prospective patients going to find your small practice among all the other thousand of businesses out there?

For any marketing campaign to be successful, there needs to be a well thought out, focused strategy targeting who it’s aimed at, where those prospective customers are located and how to build up communication through social media that will result in them becoming one of your patients.  You also need to know how much time and effort you need to set aside not only to implement the campaign but also to oversee it and analyze the results, and if you can use any other resources to increase the effectiveness of your posts on each of the social media networks you are using.

So while the initial cost of social media is free, there is a time and energy cost to the individuals who need to spend time cultivating and developing online relationships inside each network.

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We Can Help

We know just how busy the life of a private practice owner is. It can take a lot of time and effort just to keep the business running from week to week, and you just may not have enough time to sit down and plan out which of the social media networks will benefit your practice the most and then work out how to use each one.

We can help you with this. We have been involved in marketing small practices like yours on social media for many years and have many valuable ways to increase both the visibility of your company and its profits.

Feel free to give us a call, and we can show you how we can help market your practice on social media to produce great results.