What’s a Physical Therapy Marketing Funnel?

Visualizing How Patients Choose Your Practice Online Can Help You Improve the Process

In marketing, we talk about funnels to describe the process of identifying patients and getting them to know, like, trust, try, buy, repeat and refer.

This infographic is an online marketing funnel for physical therapy practices.

Note: at the bottom, in the red circles, are some Internet technologies that you should leverage in your physical therapy marketing efforts.

• A mobile website for those looking at your brand on their smartphones is a must.  Thirty-five percent, on average, are looking you up on their smartphones.
• Email newsletters be used to welcome patients, thank them and to build a long-term relationship with the practice.  It’s fast and easy.
• Your reputation everything.  Make sure you have a great reputation online for those that are comparison shopping or confirming a physician is a good one.
• Video should be used to build engagement, trust, and to make sure you tell viewers exactly what you want to them to hear.