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Recent Posts

UGC – An Advanced Physical Therapy Marketing Tactic
David Straight August 31, 2023

One Tactic that You Should Include in Your Physical Therapy Marketing Mix – UGC User-generated content (UGC) can be a powerful tool for building brand loyalty and increasing engagement, especially in a profession as impactful as physical therapy. Given that physical therapy is often the best first choice for addressing pain and musculoskeletal disorders, it’s […]
Unmasking the Secrets of Physical Therapy Marketing: Know When Numbers Can Deceive
David Straight July 20, 2023

For most physical therapy private practices, and in fact, most healthcare businesses in general, new evaluations are the practice’s lifeblood. Indeed, you’ve probably heard the saying, “There are only three ways to increase revenue – more new patients, more visits per patient, and getting paid more each visit.” Marketers know this and pledge to contribute […]
Chat GPT and Physical Therapy Marketing – We’re Just Getting Started
David Straight July 7, 2023

This Post was Written (for the most part) by Chat GPT In today’s tech-driven world, we’re constantly hearing about AI or artificial intelligence. But what is AI, and how is it shaping the future of marketing, specifically in the physical therapy realm? Artificial Intelligence, or AI, is a branch of computer science dedicated to […]

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