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Recent Posts

Physical Therapy Marketing Funnels – Understanding the Concepts First Can Increase Your ROI
David Straight February 22, 2021

The AIDA diagram pictured describes the path that a consumer will follow to become a patient. In this conceptual funnel, the patient passes from one step to the next. Those that do not move to the next step, are said to have “fallen or leaked out of the funnel”. I particularly like this way of describing […]
Physical Therapy Marketing in 2021 – Does Your Community Know About You?
David Straight January 18, 2021

In this post I want to share five brief interviews I did with members of my local North San Diego community. The answers were a bit surprising. Here’s the recording: David Straight · Interview With Community Members About PT Here’s the transcript of the interviews: Interviewer: “Thank you for participating. The first question I have […]
Your About Us Page Could Be Suffering From These 6 Mistakes
David Straight December 2, 2020

Your About Us page probably has more website viewers land on it than you think. Too many companies treat this valuable real estate like an afterthought. They knock off a paragraph about why they started their practice or add in their mission and that’s about it. Take advantage of this missed opportunity! With so many […]

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