We’re well into 2021 and the pandemic is waning. If you’re still struggling to fill your clinic, so it may be time to think about advertising…in particular, Google
The first component (and usually the most expensive) of a marketing strategy is lead generation. John Jantsch calls this step getting people to “know” you.
Alan Dibb calls this the “before” stage of a marketing campaign. In other words, this is the process of making people aware that you exist and of what you do.
In terms of marketing funnels, this is called a “top-of-the-funnel” (TOF) strategy.
Advertising is a Necessary Component of PT Marketing in a Crowded Physical Therapy Market
Advertising is indeed a way to make your community aware of who you are and, specifically, one method of advertising online is Google Ads, formerly called Google AdWords.
Google Ads are the search results that usually show up first when you type in a search like “physical therapy in your town.”
You will be able to differentiate an ad from organic and local maps listings because ad results have a small box (with a border around it) right below the headline that says “Ad” along with the “display path,” URL, or web address in green next to it.
A good ad is going to capture the attention of the person searching for physical therapy and speak to what they may be looking for in a PT practice.
In my 14 years of experience running Google Ads, I’ve found that most practices are missing huge opportunities to improve their Google Ads’ return on investment.
Many are just throwing money away using Google’s Smart Campaigns.
If you’re guilty of one or more of the following common flaws, change your strategy if possible. Here are five of the most common ad campaign mistakes I see with Google Ads.
Here’s an example of the metrics you should be measuring that we gathered from working with a client of ours.
Part of a good marketing strategy involves lead generation or getting people to “know” that you exist and are a solution for their problems.
Google Ads for physical therapy clinics is one way to drive leads.
Try to avoid some of the mistakes as outlined above, and also make sure you are looking at the key metrics to confirm your advertising campaign is generating a positive return on investment.
Need help getting your PT Online Marketing Right?
We can help. Click here to schedule some time with David Straight, DPT & co-owner or call 760-585-9097
Physical therapy online marketing is affordable and doing it right is a must. Contact us today!