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“Outside Looking In” by Larry Benz from Evidence In Motion on Vimeo. How might we apply this knowledge in the promotion of physical therapy as well?

I’ve been brainstorming with some of the industry’s leading professionals like marketing expert Lynn Steffes, PT, DPT of Steffes & Associates, and finance expert Chuck Felder, PT, DPT of HCS Consulting, about how we can help you succeed in 2013. It’s not your fault that Medicare/CMS are proposing such drastic changes. We do need to […]

TIP 4: CREATE YOUR PRACTICE BUSINESS PAGE Last week I discussed 3 TIPS to help you make the most of LinkedIn when trying to hire a new PT for your practice. This week I am going to provide you with a 4th tip that will help improve your business’ presence on LinkedIn. Below are some […]

HOW TO MAKE THE MOST OF LINKEDIN FOR FREE! You probably already have a LinkedIn profile on the number one professional social media platform…LinkedIn. But are you using it to its full potential? For example have you ever used it to find your accountant or to recruit a new physical therapist for your practice? In […]

Starting a Physical Therapy Blog A website is a great way to increase visibility of your physical therapy practice, but some websites are far more effective than others. Every page should be easy to get to, attractive, organized, and provide valuable information to prospective patients. After all, if you don’t specifically direct patients back to […]

This is part 1 of a 2-part interview I did with PTPN’s marketing director Stephen Moore. This issue features a Part 1 of a Q&A with David Straight, PT, DPT, founder of E-rehab, an online marketing company and PTPN Preferred Vendor, about Google+ Local. [note_box]Q. What is Google+ Local? A. Google+ Local is Google’s version […]

The Five Key Elements to Your Online Marketing Success

Source: Uploaded by user via David on Pinterest

The numbers are so big they are hard to fathom. Source: Uploaded by user via David on Pinterest

Every year my mom paints these really nice decorative ornaments for my kids. It’s a tradition that she’s kept up for years and she’s pretty good at it too. However, one day she called me in a panic. She had run out of a couple colors of paint that she needed and wanted my help. […]

Thought leaders in the PT industry point to business differentiators like company culture, clinical excellence, and customer service, as means to establish long-term competitive advantages. One online opportunity that is untapped by most private practices and will go a long way to improve your customer service, is mobile marketing. Mobile marketing can be defined as […]