Why Hiring E-Rehab Beats Hiring an In-House Marketer for Your Physical Therapy Practice

David Straight June 14, 2025 Physical Therapy Websites

 

Running a physical therapy private practice means wearing multiple hats: clinician, manager, business owner, and often reluctant marketer. Many practice owners eventually ask themselves the same question: Should I hire someone in-house to handle my marketing, or should I outsource it to specialists?

At first glance, bringing someone in-house feels appealing. You imagine faster turnaround times and someone always available to “do marketing.” But in reality, the economics and effectiveness usually tell a very different story. Let’s break down why E-Rehab offers far greater value, expertise, and results than an in-house hire.

The Cost Reality

Marketing is not cheap—especially when you’re paying for full-time staff. A typical in-house marketer will cost:

  • $3,500–$6,000/month salary + benefits
  • $250/month in software and subscription tools (email, design, SEO tools, scheduling platforms, etc.)

That’s $63,000+ per year before you even know if the person can generate a single new patient.

By comparison, E-Rehab delivers a full suite of marketing services for just $500/month ($6,000/year).

When you do the math, that’s the cost of about 60 new patients at $100 net profit per patient versus 630 patients to break even on an in-house hire. The financial leverage is undeniable.

The Skills Gap

Even if you find an affordable marketer, they often lack the specialized skills needed to market a physical therapy practice effectively. Here’s a skill-by-skill comparison:

Skill E-Rehab In-House Marketer
Web Design & Development ✅ Custom PT websites (desktop + mobile), hosting, analytics, ongoing support ⚠️ Usually limited to templates, little technical knowledge
Email Copywriting ✅ Patient-focused emails & video newsletters ❌ Rarely trained in healthcare copywriting
Blog Research & SEO ✅ PT-specific content research + SEO optimization ❌ General blogs, no PT focus
Strategy ✅ Proven R5 Marketing System (Website, Rank, Reputation, Retain, Reach) ❌ Trial-and-error approach
Reputation Training ✅ Systems, staff training, and accountability for Google & website reviews ❌ No structured process
Video Services ✅ Patient newsletters, reputation videos, brand support ❌ Limited or no video expertise
SEO – Local & Organic ✅ Specialized PT local SEO (Maps) + organic rankings ⚠️ Basic SEO, often ineffective
Google Ads ✅ HIPAA-aware campaigns built for PT conversions ❌ Risk of wasted spend
AI Marketing Expertise ✅ Advanced AI tools for SEO, content, and reputation growth ❌ No AI expertise

The bottom line: an in-house hire is one person with limited time and knowledge. E-Rehab is a team with decades of experience and systems designed specifically for physical therapy private practices.

The Risk Factor

Let’s be real. Hiring the wrong person is expensive. Many practice owners hire someone with “marketing” in their job history only to find out that:

  • They’re more of a salesperson than a marketer.
  • They use generic marketing tactics that don’t fit healthcare.
  • They burn through payroll dollars without moving the needle on patient volume.
  • They leave after a year, forcing you to start the hiring process all over again.

With E-Rehab, there’s no HR risk, no benefits cost, and no trial-and-error. You get proven processes used with over 2,200 PT clinics nationwide.

The Leverage of Systems

Marketing success isn’t just about doing tasks—it’s about following systems that produce predictable results. That’s what makes E-Rehab different.

  • Website (Rehab Website): Designed to convert visitors into patients.
  • SEO (Rank): Local + organic strategies built specifically for PT practices.
  • Reputation (Reputation): Proven review growth programs with accountability.
  • Email Marketing (Retain): Video newsletters that keep you top of mind with past patients.
  • Social Media (Reach): PT-specific content for community visibility.

Each of these systems works together, creating a marketing engine that no single in-house hire can replicate.

The ROI You Can’t Ignore

Think about it this way:

  • An in-house marketer costs $63,000+/year and requires 630 new patients just to cover their salary and tools.
  • E-Rehab costs $6,000/year and pays for itself in just 60 patients annually.

That’s the difference between losing sleep over payroll or confidently investing in growth.

The Conclusion: You Can’t Lose With E-Rehab

For less than 10% of the cost of an in-house hire, you get an entire marketing department with 20+ years of experience, proven systems, and results you can measure.

E-Rehab eliminates the risk, maximizes your ROI, and frees you to focus on what you do best: treating patients.

Contact Us Today

You can’t lose with E-Rehab. Click the link below and schedule a time with David Straight, DPT to discuss your practice’s specific needs and see how we can help you grow.

👉 Schedule Your Strategy Call with David Straight, DPT

 

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