8 Big Online Marketing Ideas for a Practice on a Small Budget

Online Marketing for Physical Therapy
Online Marketing for Physical Therapy

Most small or medium-sized businesses are on a tight budget, especially when it comes to marketing. Times are hard and many companies don’t have a lot of money to invest on advertising and marketing.

The irony is, not marketing your private practice will actually have a detrimental effect on your business.

Take Tom, for example, a hypothetical local business owner of a fireplace store. Tom just put a closing down sign in his window because nobody is visiting his store and he says he can’t afford to advertise anymore.

This year alone he has spent over $6,000 on advertising in his local newspaper with expensive one-time ads, which turned out to be a total waste of time and money.

Although it is sadly too late for Tom, the good news for other companies who are still in business is that online marketing is not only much cheaper, but is also far more effective than traditional methods of marketing. Plus, you can easily track the success of each marketing campaign that you launch.

[note_box]Here are some big online marketing ideas for your practice if you operate on a small marketing budget:[/note_box]

  • Optimize Your Website for the Search Engines

    This should be one of the first things you put on your “to-do” list. Why? Because Google is not only the most popular search engine on the Internet, but it’s also your practice’s best friend.Google and the other search engines want you to rank high in the search results. If their clients are searching for a particular service like physical therapy in their local area, it is Google’s job to tell them about your practice.

    However, you have to make it easy for them by optimizing your site. This doesn’t need to be expensive and yet will be one of the best investments that you could ever make. The return will be phenomenal as a whole new crop of potential patients discovers your practice online.

  • Google Plus Local

    While we are on the subject of Google, we can’t leave out Google+ Local. As mentioned in the previous marketing tip, Google really is on your side and wants to help your practice be found. They make sure that if potential patients are looking for services that you provide, then the results will be completely relevant and your practice should appears in the listings.As a result, search results are becoming much more local and personalized, and companies who claim their Google Plus Local Page and optimize it properly get the best rewards.

  • Start a Blog

    Blogs can be appropriate for any type of business, and private physical therapy practices can particularly benefit from these by providing patients with educational and informative blog posts. In case you don’t know what a blog is, it basically stands for “web log,” and they’re effectively online diaries. If you’re going to create a blog for your practice you need to do the following:

    • Host the blog on your own domain (e.g., YourBusinessWebsite.com/blog)
    • Anyone can set one up, that’s the easy part. Thinking of something interesting to say each time you blog is the tricky bit. You need to write good content that will be interesting for your visitors and patients. People won’t thank you if it’s just going to be one long sales pitch.
    • Create a community and make your visitors feel part of it by responding to each blog comment. If you do, the more people will be inclined to read and comment on your blog more often.
  • Social Networking

    Facebook, Twitter and Google Plus are all popular sites that you can’t ignore. By creating a profile on each of these sites, you will not only create new opportunities for potential patients to find you, but they will also be excellent sources of traffic.Local businesses that use social media sites like these almost always see a significant increase in monthly traffic. The part that excites them the most is the fact that it’s completely free. All it costs is a little of their time, but the results are well worth it.

    By investing a bit of time and effort providing good content that’s relevant to your audience and interacting with your followers you will soon build a loyal following. This will raise your online profile and make your site easier to find in the search engines.

    You can no longer afford to ignore social media marketing. In 2012, 85% of marketers found that social media generated more exposure for their business.

  • Case Studies and testimonials

    If you already have happy patients who love your practice, why not get a testimonial or case study from them?Case studies and testimonials are a perfect way to get brand new patients because they build credibility and give the potential patients the confidence to come to your practice for treatment knowing that other people like it. They will be less inclined to come to you if they don’t see any testimonials or reviews.

    The secret is to get your patients to talk about your why they received treatment in the first place and how it’s helped to improve their lives since they first started coming to you. Most patients will be happy to do this if you ask them.

  • Ask For Referrals

    It is surprising how many companies don’t ask their customers for referrals. Why not? If you have satisfied and happy patients, you really should be asking for referrals as it a very effective way of getting even more patients.Some people feel shy about asking and are afraid that the customer will turn them down. However, you will be surprised at how few people actually will say no. If numerous patients do refuse to introduce you to others, it might be a sign that you’re doing something wrong and could be doing a much better job of making them happy, giving you something to work on.

  • Harness the Power of YouTube

    Companies are latching on to the importance of YouTube in their marketing campaigns. Not only do videos now appear in the search results, but you can also use videos to show how good your services actually are.One suggestion for private physical therapy practices is to post videos of exercises commonly prescribed to patients, so when they attempt to perform them at home, they’ll have a direct reference that is linked to your online persona when they click on it.

    There is no end to the things that you could use for video relating to your practice. Even a tour around your premises could be interesting to your patients.

  • Do Some Online PR

    As you know, getting some good PR is a great free way to get people talking about your practice. The more they talk about you, the more people will come to your website and check out what you’re offering.Most people think of PR coming from major media outlets such as radio and television. While this would be fantastic, it’s not easy to get that sort of attention.

    However, there are easier ways to get PR online which can be just as effective, especially if you have a targeted group of potential patients.

    Getting the attention of blog owners is one way of doing this, especially if it is a popular and attracts the sort of readers that you want to target.

    You can email the blog owner, asking if they would like to interview you. As they are constantly looking for new topics to write about, many will be happy to interview you, especially if it is something that they think that their readers will benefit from.

[colored_box variation=”steelblue”]For more guidance on how you can give your small private practice a big name on the Internet with some cost-effective marketing strategies, contact us at E-Rehab and we’ll be glad to assist you.[/colored_box]

 

Effective Physical Therapy Social Media Marketing Campaigns

Fix your physical therapy social media marketing
It’s time for a plan for your physical therapy social media marketing

Some practices might make the mistake of thinking that physical therapy social media marketing is just a case of signing in to Facebook, Tweeting, creating a LinkedIn profile or signing up for Google Plus. Unfortunately, it’s not that easy. To get value from social media, you have to share value. That is the key to successful social media marketing that will help you to build a large following of loyal patients who will spread the word about how great your practice is. Here are 12 golden rules that will help you run an effective social media marketing campaign for your private practice:

1. It Takes Time

Although it is extremely effective, social media is not a quick fix. There are no shortcuts if you want to make your campaigns a success. Like most strategies in marketing, it takes time, commitment, consistency and effort. If you are not willing to invest in social media, it will never bring you the results your practice needs to grow.

[note_box]Social media marketing is a commitment that can’t be avoided or ignored. However, don’t let that put you off because the rewards for your investment and time are well worth it.[/note_box]

Studies show that small businesses and the self-employed are most likely to generate leads, close business deals and find partnerships thanks to their involvement on Facebook, Twitter and other social media sites. Patience is crucial, so don’t give up after a short time. It might not happen overnight, and it does take hard work, but you won’t regret it.

2. Use Images and Multimedia

They say a picture paints a thousand words, and a video even more. Your followers expect to see pictures and video, so make good use of multimedia to engage them and keep them interested in what’s going on at your practice or in general for physical therapy.

3. Nobody Cares What You Had For Breakfast

To get people to listen to you, you have to contribute something of value for them. If your posts are banal and boring, then you will be ignored.

Think about it: Why would anybody take advice from somebody who doesn’t know anything and just posts useless trivia about what they are doing that day?

Quite simply, if you are not saying anything meaningful, then you shouldn’t be saying anything at all. All you’re doing is adding to the “noise” on an already busy platform and you will be ignored.

Keep your posts fresh and consistent. If someone becomes your “friend” on a social network, it’s probably because they want to learn more about your practice and the services you offer.

Always make sure that you can offer valuable, useful advice to your fans and followers. If you position yourself as an expert in the field of physical therapy, they will rely on what you have to say and keep coming back for more information.

4. It Is All About the Quality – Not The Quantity

Don’t think that just because you are adding a dozen posts an hour on Twitter and Facebook that you are accomplishing great things for your practice. Remember, you need to be productive, not noisy.

So instead of being a serial poster, concentrate on adding friendly, concise gems of advice and information instead of constant irrelevant conversation.

5. Keep Up To Date

People get bored very quickly. What’s hot today may be out of date tomorrow, so it’s important to keep up to date with popular trends. If you make the mistake of talking about something that was “so last year,” your comments and opinion will seem outdated and irrelevant.

6. Listen First, and Then Speak

Listening to your audience and showing interest in what they have to say is one of the strongest ways to create engagement and make it a conversation. Don’t just talk and give your opinions without hearing your friends’ feedback.

It is important to remember that your aim is to encourage conversation, so give your followers and fans ample opportunity to air their thoughts. If you are monopolizing the conversation, it just becomes a boring lecture instead of a successful marketing strategy.

7. Make Your Followers Feel Special

If you make your followers and fans feel special and important, they will be much more likely to listen to you and tell their friends about your practice, so don’t ignore them if they try to make a connection with you. A simple re-tweet of one of their comments, or a reply to their post can show that you value their loyalty to your practice.

8. Be Professional

Because of the impulsive nature of social media, there can be times when followers and fans may not always be polite or complimentary. They might disagree with your content, your views or even treatment received from your practice.

But no matter what they say, allow them to speak and then respond in a professional manner.

Remember: Thousands of other people will be reading your comments too, and if they see you ranting at a patient or being disrespectful, it will do a lot of damage both to the reputation of your practice.

9. No Spamming

Nobody wants to read a blatant sales pitch from you every time you post. Doing that will only accomplish one thing, and that is to turn people off what you have to say.

Instead, you will gain more followers (and ultimately more patients) if you keep them engaged, keep them entertained, keep them informed and keep them wanting more.

10. Don’t Lose Focus

It’s very easy to get distracted on social media sites, so you need to keep focused on what you are trying to achieve.

If your social media marketing efforts are not leading to conversations or some sort of productivity for your practice, then you are wasting your time and all of your posts are pointless. Plan in advance what you want each post to achieve and if it doesn’t perform as expected, then make the necessary changes that are needed.

11. Build a Relationship

Successful social media campaigns are all about building trust and a relationship with your followers and patients. This takes time.

If you make the right connection with people, they will respond favorably to you, but it’s important to remember your fans and followers are not required to listen to everything you say.

They certainly don’t owe you anything just because they happen to follow you. Just like in the real world, you earn their trust and respect over a period of time.

12. Don’t spread yourself too thinly

Don’t be tempted to join too many groups, as this will hamper your marketing efforts. Spreading yourself too thinly will harm your campaigns, so always limit the groups you participate in to just a small number that you can easily monitor and contribute to.

[colored_box bgColor=”#788794″ textColor=”#ffffff” ]P.S. Remember to have fun.

Social media marketing is meant to be fun, so if you are not enjoying yourself then you are not doing it right. Social interaction should be enjoyable and purposeful. If it is a chore and too much like hard work, then you need to adjust how you are doing it.

Keeping these pointers in mind in your social media marketing approach could make a big difference and help your private practice grow by bringing in new patients.[/colored_box]

 

 

5 Ways to Improve Facebook for Physical Therapy Practices

Facebook for Physical Therapy
Facebook for Physical Therapy

Are you disappointed about the lack of success you’re having with Facebook? Perhaps you only have a few people liking your page or nobody is talking about your practice.

If your Facebook activity leaves much to be desired, don’t get disheartened.

It takes time to build and grow a loyal following of fans and to create a community. Social media marketing takes patience and long-term thinking, but the investment in time and effort certainly pays off when it is done well. That is why so many small physical therapy practices are willing to invest in marketing on social media sites such as Facebook: because they see great rewards from it.

Here are 5 main reasons why your Facebook campaigns may not be working for you and how you can make them right:

1. You Don’t Have a Social Media Strategy

Some private practices set up a Facebook page because they know their patients expect them to have one or because their competitors have one. But when asked what the goal of their Facebook page is, they don’t really have a clue. So, let’s think about your Facebook page for a moment:

  • Do you want to get more likes?
  • Do you want your Facebook presence to increase awareness about your practice and the services you offer?
  • Do you want to increase sales?

Your reasons for having a Facebook page could be one, two or all three reasons, but whatever you want to achieve, you need to have a concise goal and plan of action. Knowing what you want to achieve will help you to determine what tools and marketing strategies you need to use in order to make it work.

2. You Don’t Update Your Content Often Enough

After the initial novelty of having a Facebook page wears off, many small practices sadly neglect them a month or two down the line. Then, because they aren’t seeing any results from Facebook, they claim that it doesn’t work.

It’s important to remember the only reason anybody would ever want to visit your Facebook page is because of the content. Simply put, if you don’t post anything, then nobody will bother to visit your page. Even if the content you posted a few days, weeks or months ago was fantastic, you can’t afford to rest on your laurels. We live in a fast-paced world where information quickly becomes outdated or people just move on to the next big thing, so it’s vital that you post often. But how often? At the very least, it should be once a day, but four or five times a day would be better. Follow some of the big companies and study how they engage their followers by adding quick pithy posts that grab the attention and encourage commenting.

3. Yawn…Your Posts Are So Boring!

If you look at the posts big companies and savvy business owners add to their pages, their content is light-hearted and fun. It entertains their followers so they keep coming back for more. They give away coupons, have contests and engage their fans. That is the secret: providing content your followers want to read. When people visit your page, they don’t want to read sales promotions or posts all about you. It needs to be fun and interesting.

So as the owner of a private physical therapy practice you could:

  • Post videos of patients who were satisfied with the treatment they received
  • Blog about important physical therapy news to educate patients
  • Describe some of the most common treatments offered by your practice; you can include video of some of these treatments too
  • Introduce your staff in a fun way to help patients better connect with them
  • Include pictures or videos showing people around your practice

The list is endless but you can see how you need to make the content relevant to your practice, but at the same time interesting enough to engage with your followers and get them talking about you.

4. It is all text and you don’t include photos or graphics

Visual content is essential on Facebook. Visitors literally only have a minute or so to visit your page, so if you are posting long messages people are not going to read them, no matter how interesting or informative they might be.

[note_box]To be successful on Facebook it will be worth your while to invest in posting your own good quality pictures that attract attention. These can be about your practice or service, so include photos of your premises, your staff, and the results of treatment. You can even visit sites like Pinterest and re-pin images that you find to your Facebook page. Again, look at how other companies use images for inspiration.[/note_box]

5. Your Facebook Page is Anonymous and Your Brand is Invisible

Facebook is extremely popular. It enables you to reach a huge worldwide audience and it would be a crime to not use it to its full potential by not clearly branding your page.

By having a clearly branded page and addressing the previous four issues, your Facebook campaign will be far more successful and you will increase your chances of attracting more loyal patients over time.

If you need help and want to learn more about how to use Facebook to your full advantage so that you too can bring in more patients on a regular basis, contact us at E-Rehab so we can share some additional Facebook tactics with you and help you create a laser targeted branded page.

This will help your practice engage more with a wider target audience and encourage them to spend more time on your profile. Call us for some exciting advice that will transform your online presence and attract extra patients to help your practice grow.

 

Facebook Secret-Social Media Marketing for Physical Therapy Practices

I created a brief video that I think you will like.  There’s a little-known feature on Facebook business pages that you should use to spread the work about your physical therapy practice.

Physical Therapy Marketing on Facebook
Physical Therapy Marketing on Facebook

 

Click on the image above or this link if need be: http://www.youtube.com/edit?video_id=w9o-GJaVM3s

Many are trying to figure out how to use social media marketing to reach their community.  This one is a winner – make sure you implement it.

Let me know if you use this, how it is working for you and any other methods you’ve found successful using Facebook for physical therapy marketing.

David

How to Use Social Media for Your Physical Therapy Practice

Simplicity of Technology Breeds More Competition

social media physical therapy marketingMore and more physical therapy practices these days are joining the online revolution and giving their business an online presence. On the one hand, technology has made it so much easier to accomplish this. Almost anybody with virtually no technical skills can take their business online.

However, on the other hand, with so many practices going online, the level of competition is getting tougher as each day goes by.

As a private practice, you have a tough challenge ahead of you, as you need to get yourself noticed, build your online brand and attract new patients to bring in more business.

The good news is that it isn’t all an uphill struggle.

There are so many online marketing strategies that you could use to promote your practice, but one of the best marketing methods is the use of social media. Small businesses and large-scale corporations alike are using social media to promote their products and services.

How to Use Social Media for Your Physical Therapy Practice

With the use of social media, you will have that much-needed leverage to not only stay in the game, but also positively flourish and enjoy huge profits that you wouldn’t have had if without the focus on an online presence.

This is great news for businesses and gives you the perfect platform to promote your practice. If you’re looking for an affordable means of marketing your practice, then social media is definitely the direction you need to go.

With so many different platforms to choose from, you will be able to find the perfect one that suits your practice and start reaping the rewards very quickly, compared to the traditional means of marketing.

A Brief Overview of Social Media Marketing

When it comes to reaching a wider target audience, the numerous social media sites on offer will not let you down. The most popular social media networking sites have millions of active users all around the world.

You will have a much better overall Internet marketing strategy if you include social media as part of your marketing campaign. With it, you’ll be able to easily promote and market your company, as well as the products and services you are offering.

It’s an incredibly effective method of gaining better company branding. In addition, it is easily one of the most affordable online marketing strategies, and allows you to share content, photos and video sharing that will engage with your customers and fans which will then, in turn increase your web traffic, online and presence and sales.

Benefits of Social Media Marketing

[note_box]There are several things that you can do with social media marketing that will help your practice by providing you with various benefits such as:

• Better company brand recognition
• Increase the public’s awareness about the services and treatments you offer
• Interact, socialize and build a stronger relationship with your patients
• Gain new patients while also retaining existing ones
• Provide excellent customer service in an effective way[/note_box]

Here are some other reasons why your practice should be involved in social media marketing:

It Helps You Establish the Identity of Your Company. You can use this to your advantage and make your services more recognizable to the public. With social media, you can create the buzz for your practice and attract lots of new patients.

You Get More Exposure. Almost all of the social media sites have a ‘share’ feature, which means that your fans and followers can help spread the word about your services by sharing your posts and content with other people that they know. Testimonials such as a successful recovery from an injury are a great way to get the word out as well, and can be easily shared on social media.

Great for Feedback. Social media marketing quickly allows you to get to know what other people are saying about your practice and how they feel about the treatment you provide. This feedback is invaluable because you will be given the opportunity to improve your services when needed and adjust them to better suit the needs of your patients. You will also be able to answer any questions that your patients might have in a professional, timely and interactive manner. This will help you to attract even more potential patients.

Enjoy Higher Search Engine Ranking. By making good use of social media marketing, not only will you get all of the great benefits mentioned above, but your website will also have higher search engine ranking. Sites like Google are rewarding websites who have a good social medial reputation. If your practice is active on these sites, then your website could get a much higher ranking in the search engines.

General Strategy for Super Social Media Marketing

Despite its many advantages, some small businesses are daunted by the prospect of promoting their businesses on social media sites. It is fast-paced and constantly changing. Don’t let that put you off, as these traits can actually work to your advantage.

Here are some tips that will help give you a solid foundation in social media:

Figure Out Which Platform Will Work Best for Your Practice:

Unless you happen to have unlimited resources at your disposal to set up an advertising campaign on every social media platform available, chances are you will just want to focus on one or two sites instead.

In fact, depending on your practice, not every social media site is going to suit your marketing, your audience or what you are trying to achieve.

For example:

For a business heavily reliant on SEO, then Google+ and blogging might be the way to go.

If your practice is trying to get involved with community building, then Facebook, blogging and Twitter will be better for you.

If you’re undecided which platform to use, the best advice when you are first starting off is to experiment with the social media platform that you think will work best for your practice, and then measure the progress, or lack thereof. If you are not getting the results you expected, then you can refocus on other platforms that might suit your practice better.

Once you are established and comfortable on, for example, a Facebook, Twitter and YouTube account, you can then start thinking about expanding on to Pinterest or Instagram. Use whatever is best for you and your practice.

If expanding doesn’t work or is too much for you, then concentrate all of your efforts on the social media network that works best for your practice. You don’t want to run the risk of spreading yourself too thin and becoming a jack-of-all-trades but master of none. Trying to be active on too many sites will only drain you of time and resources and you won’t achieve what you wanted to from social media marketing.

Define and Access Your Goals

Know in advance what you want to achieve from your social media marketing. Whether it is brand awareness, more sales or customer loyalty, stick to one main goal at a time. For example, your goal might be; “I want to increase traffic to my website by 15% in the next three months”. During those months, evaluate how your marketing is going and make the changes needed in order to reach the goal.

Test, Tweak, Re-test and Repeat

It is unlikely that you are going to get everything right on your first attempt at social media marketing.

With that in mind, don’t be afraid to experiment. Test the waters with new ideas, tweak old ones and repeat what works for you. It is imperative that you evaluate your progress with social media marketing regularly and brainstorm ideas on how you can improve your ongoing marketing campaign.

Slow and Steady Wins the Race

Social media success doesn’t happen overnight. Just like in real life, friendships and bonds between you and your patients can take a long time to build. Keep working at getting results. So many small businesses dive into social media marketing with so much enthusiasm, only to give up not long afterwards because they didn’t have the 1.5 million Facebook fans and a ton of sales in their first few weeks like they imagined. Be patient. It takes a lot of time and dedication but they rewards are huge once it happens.

Don’t Over-promote: Build Relationships

We can’t overemphasis this point enough: the vast majority of social media users do not visit Facebook, Twitter, YouTube and the like to be given the hard sell by companies.

Your job is to build trusting and loyal relationships on the social media sites by being friendly, sharing great content, helping people and earning their trust. Just like in the real world, social media followers will relate to a name and reputation that they can trust. All of this hard work will build a positive image around your practice’s name and will soon convert into more business.

The Rule of Thirds

An easy way to balance out your social media output is to think of the rule of thirds: For one third of your time, share your own content, another third with material related in topic but from another source, and then interact with your patients and help them out on a one-to-one basis for the final third of your time.

Engage With Your Fans…But Do It the Right Way

One of the biggest traps that many businesses fall into is that of posting certain kinds of posts as bait to encourage likes and comments. The most obvious examples are; “Fill in the blank” and “Click LIKE if you think X is X…” and so on. While these are great for occasional use, they do not give you a very accurate overview of fans and customers who are really engaged with your content and how successful your efforts really are. Anybody can post an image of a cute puppy to get ‘likes’ but what real impact does it have on your fans opinion of your brand?

Create a Content Calendar

Translate your social media policy ideas into concrete steps for action. An excellent way to do this is by creating a content calendar that can be edited as time goes by. Plan what content you are going to put on your social media site and when.

Your Social media Marketing is Important, So Be Careful Who You Assign to Run It

You get what you pay for, and the cost to your practice could be more detrimental to your business than positive. Remember, thousands, even millions of people could be watching how your business presents itself online. You need to watch over it and make sure that the right message is getting out there.

Put Your Audience First

Think about your target audiences needs, wants and challenges. Use market research to find out where your social media efforts are best targeted.

Spend Time Listening and Observing

One of the most powerful planning tactics for social media marketing is to watch and listen to what people are saying about your practice and the physical therapy industry. Use this information to tailor your approach as time goes on.

Never Attack Your Competitors

Unless you want to damage your brand considerably, never attack your competitors maliciously on social media sites. Instead use social media to communicate and sell better than them.

Have Fun

As mentioned earlier, social media is all about building relationships. Be consistent, present, real and genuine in all of your communication if you want to encourage genuine interaction with patients on a slow and steady path to creating long-lasting relationships.

[colored_box variation=”steelblue”]Social media marketing has become an indispensable tool for local businesses just like your own private physical therapy practice. It gives you the perfect opportunity to build relationships, engage with customers and increase sales like never before.

Feel free to contact us at E-Rehab for expert advice and support in your online marketing campaigns. We will be glad to help.[/colored_box]

Physical Therapy Marketing with Instagram

Instagram and physical therapy marketing
Instagram and physical therapy marketing

Though the first image that might come to your mind with any mention of Instagram could be the constant flow of filtered personal pictures sent between so many with no real objective in mind.  Physical Therapy Marketing with Instagram can also be a powerful tool if you are trying to reach a younger audience. When used properly, the extremely popular and successful photo sharing application has the capability to increase your practice’s exposure, increase your name recognition and increase demand for the physical therapy services you provide.

[note_box]With over 150 million users it is no wonder that so many businesses are turning to Instagram to engage consumers and boost their brands. Recent statistics on Mashable.com revealed that 40% of the top 1000 videos on Instagram are from big brands. MTV, Starbucks and TopShop are regularly featured in the top 10 brands using Instagram.[/note_box]

They invest time and money into marketing on Instagram because its been proven to work. To take full advantage of the power of Instagram and to bring in more patients for your physical therapy practice, sign up for the application and follow these six tips:

1. Show Your Services in Creative Ways

Instagram has so many advantages and one of them is to be able to promote window-shopping by using Instagram to show off a collection of your services.

You don’t even need to be an expert photographer as the application already comes with filters and editing options that help you to be very creative. It is so easy to add your style to your photos. This will help grab the attention of users to your photo.

Photos attract users but it is the conversations that engage them. You want your pictures to be good enough to provoke a good reaction from your followers so that they ‘like’ the photos and add their positive comments. It is even better if they decide to share the photo on other social media platforms as well.

Instead of just writing out the different types of services you provide, add a picture or a sequence of images to better illustrate these services in action to give prospective patients a better idea how they work. Visualizing the treatment and seeing how things work inside a practice will always be a more attractive option to patients than reading form a list.

2. Post Behind-the-Scenes Photos of Your Practice

You can take a shot of almost anything and share it on Instagram. A great suggestion is to post behind-the-scenes photos of your practice, such as a patient receiving treatment.

You will find that your followers really like these kind of photos and will be keen to ‘like’ and comment on them. Why? Because on the whole, we are a curious breed and it’s interesting to see what goes on behind the scenes of any business. Let your patients and followers see what you are doing to provide them with the best offers and service.

3. Show What Your Services and Treatments Can Do

A good way to increase demand for your services and treatments is to show patients ways how they can benefit from them. Engage your followers by inviting them to comment and let you know what they think of the work being done by your practice. You can create an Instagram contest, which is a very effective way of guaranteeing their involvement and spreading the word. For example, ask users to share photos of them after recovering from an injury as a result of treatment from your practice.

4. Update Followers on Your Latest News and Developments

What better way to get the word out about your practice than using Instagram to share the latest activities and events that are happening. Post photos of new staff members, services offered, local news or anything else that you think might interest patients.

To get even more publicity don’t forget to use popular hashtags like #physical therapy, #back pain rehab or #dry needling, etc. This will make it much easier for people who are not following you on Instagram to find out about your offers.

5. Introduce your Employees

Introducing your employees to your followers on Instagram will bring a human touch to your brand and will increase customer loyalty even more.

Use the caption box to share a little bit about your employee such as their role within the company or what their hobby is.

You can spread these posts out and make spotlighting a member of staff a weekly feature. Include all departments within your company and put a human face to your brand. Your followers will love you for it.

6. Expand and Grow Your Audience

You don’t need to confine your followers to Instagram. Why not connect your Instagram account to other social media networks and use relevant hashtags (e.g. #yourbrandname ) to make it easier for people to find your account.

Your followers will love it and reward you with their loyalty if you respond to their comments. You can encourage dialogue by asking questions in your photo caption to engage them.

Your goal is to make them want to interact with you and make some sort of positive response whether it be a comment or simply a ‘like’.

Physical Therapy Marketing Ideas for Facebook

Physical-Therapy-Social-Media Marketing
Use the ‘Like” Button to Optimize Your Physical Therapy Social Media Marketing
  1. Add the Facebook ‘Like’ to Your Website
  2. There are lots of physical therapy marketing ideas you can apply to Facebook. An effective way to showcase your Facebook Page and social community is to promote it on your own website. A ‘Like Box’ makes it extremely easy for your visitors to ‘LIKE’ your Practice without ever having to leave your website.

  3. Add Link from Facebook to Your Website
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    Use the “About” Box to Drive Traffic from Facebook to Your Website

    Naturally, you want to give your Patients access to your website from your Facebook page. In the left hand column of your Facebook page you will see the ‘About’ box. In this box, you can add a hyperlink to your website.

    You only have a limited amount of space so be sure to keep it simple by posting something like this: “For more info on our Special PT Programs, visit us at: http://www.MyPTWebSite.com”

  5. Engage Patients With Smart Questions!
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    Engage Your Facebook Community with a Little Q&A

    Questions are a great way to engage with your visitors. Just be aware that there is definitely a right way and wrong way to ask questions on Facebook.

    Longer, wordy posts often discourage users from reading and commenting. Make sure you that you ask brief, well-stated questions that inspire Patients to contribute in your Practice’s online community with short and easy responses.

  7. Don’t Overlook Your Timeline Cover Image
  8. physical-therapy-social-media-marketing
    Create Your Own Facebook Cover Image using a Template

    Think of your Facebook Timeline picture as a massive Billboard everyone visiting your page will see. While as a Practice, you aren’t allowed any contact details on the cover image, you can still highlight your Clinic brand with a logo, staff photos or even pictures of your Patients (assuming you have permission and HIPAA requirements have been fulfilled). In fact, by using a clever mix of images and design, an eye-catching “collage” can serve not only as the cover image, but as a snapshot to what your Practice offers. If you’re not a graphics guru, you could have a professional designer combine your photographs. But an online search for “collage maker” or “photo stitching” will reveal many free sites to help you assemble the perfect Facebook cover composition. Here’s a link to one that we found. Let us know what you think.

  9. Optimize the Title of Your Facebook Page for Google
  10. If you have one location, or want to try to rank your Facebook page on Google for one of your many office locations, try to include Physical Therapy City (where City is the city your Practice is located in) in the title. For example, if your Clinic name is Acme Physical Therapy and you are located in Brea, CA, then title your page Acme Physical Therapy Brea CA.

  11. Don’t Forget to Secure Your Custom Facebook URL
  12. Once you have created your Facebook page, go to http://facebook.com/username and secure a username for your Facebook page. Keep it simple so that people will remember it. If you get too clever or creative, you might confuse your audience. Also, optimize your username. Following the example above in point number 5, you should title your username AcmePhysicalTherapyBrea. That way, the URL of your Facebook page will be http://facebook.com/AcmePhysicalTherapyBrea . This will increase the likelihood that your Facebook page will show up on page 1 when someone Googles “physical therapy Brea”.

[info_box]Action Items
1. Add a Facebook “Like Box”.
2. Link to Facebook from your site.
3. Engage your PT community with smart Facebook Posts.
4. Post a thoughtful, attractive Timeline Photo.
5. Optimize your Facebook page for Google.
6. Secure a custom Facebook URL.
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Physical Therapy Marketing – 5 Tips for Facebook

Strategy

The most common mistake when posting to Facebook is businesses don’t have a strategy. When developing a physical therapy marketing Facebook strategy first decide why are you posting this? What is it that you want to accomplish from this? Who is your Target Audience? What is the action item for the reader? Posting just to post will accomplish very little and is the quickest way to get “hidden” from news feeds.

Sharing

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“Sharing” is a great addition to Facebook and a great way to drive people to your Facebook page. When posting on Facebook only about fifteen percent of your “fans” actually see your post. One way to boost this percentage a bit is to encourage sharing. Try using these keywords “Like, Comment, Share”. For example, “LIKE if you agree!” When your fans interact on your page their activity shows on their news feed and leads to your post and YOU.
YOU (through your own personal Facebook profile) can also share your business posts. Make sure you are posting as yourself and not as your business. Then go to your business page, click the share link under your business post, and then share on your own timeline. Also, ask your Facebook frends to share your post as well! The greater the number of shares a post has the more exposure your business page will get.
-Key point… Make sure your post is “shareable”. Is your post valuable? If the tables were turned, would you want to share the post?

Engage Engage Engage.

Spark conversations about your Facebook posts. The key is to keeping your wall “alive”. Once you a start conversations though, you need to make sure you respond as well. It’s social media – back and forth. The average business takes twenty-two hours to respond, while customers expect a response within the hour or they will consider the conversation over. Another great thing about engaging your current followers is that their comments show up on their stream for their friends to read which indirectly serves you.

Easy Tools. Drive People to You.
• An easy way to get people to your Facebook page is by simply adding a link to your Facebook page in your email signature:
John Doe
###-###-####
Facebook/Username Like Us! 

• Also, adding your social media buttons to your webpage creates an easy way for your clients to connect with you.
• Adding your Facebook URL to business cards, marketing material and newsletters are great ways too!

Consistency

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Keep posting! This does not mean 10 times-a-day but on a regular schedule maybe two-three times a week. Obviously we know with everyone’s busy schedule it is hard to keep up with this; so, that’s why Facebook created “Scheduled Posts”. If you click on the clock on the bottom left you can pick a date and time for a post to go out.

We hope these 5 Facebook physical therapy marketing tips will help you generate more fans and more business.  If you have questions, don’t hesitate to contact us.

Physical Therapy Reputation Management – Part 1

I recently wrote this guest blog post on the Web PT blog. Below is the summary and you can follow the link for the entire article on physical therapy reputation management.

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As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one negative one to lose it.” With this statement in mind—and 21st century technology—let’s talk about reputation management in 2013. Here are a few questions to start you thinking:

  1. Do you know your online reputation?
  2. Are there any negative reviews about your practice on the Internet? If so, do you have a procedure for handling these reviews?
  3. Do you have a proactive reputation management program in place to inoculate your practice against negative reviews?
  4. Have you considered the impact that positive reviews will have on your practice’s reputation?

What is Online Reputation Management?

Click here to read the entire article

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