In this post, I would like to share with you a little bit about what a total online presence is. I describe these key components because these are the basic online technologies that new, existing, past patients and even referral sources will engage with.
So, what exactly is a total online presence for a physical therapy practice?
You must check on page 1 of Google especially in the maps listings. Are you there? That’s step one of a total online presence. SEO or search engine optimization is the strategy that is required to rank your physical therapy website on page one of Google, Bing, and well, Yahoo. Yahoo doesn’t matter much anymore.
you need to have a five star reputation so you convert people that are looking at you online in the patients. Having a 5-star reputation is a great way to differentiate yourself from the big-box companies, POPTS, and hospital systems.
you need a great looking, fast, and responsive website that looks just as good on a desktop as it does a tablet and smartphones.
you also need video. Video helps you build authority and trust and allows you to deliver the key message that you want patients to know. Video gives people confidence that you are more engaged in their needs too.
you need an e-mail marketing system that will welcome patients, allow them to download their paperwork, thank them for choosing you, and send monthly newsletters that creates both goodwill and gets patients to come back to you next time they need care.
you need to create social network properties like Facebook, Google+, Twitter, Pinterest, YouTube, Foursquare, and Instagram. Then you need content and a social media marketing platform to post your content on these social properties.
you need to be advertising online. Pay-per-click advertising can be a great way to generate leads for your practice especially in niche markets like TMJ treatment, vestibular rehab, women’s health, and balance rehabilitation to name a few.