Google AdWords – Who Shows Up Where?

Google AdWords for Physical Therapy Private Practices

Physical therapy private practice owners are always looking for ways to generate leads.  Google AdWords is certainly one option but it can be expensive.

I just finished auditing another client’s AdWords account.  One of the main questions she had was, “How does Google determine who shows up number 1?”

It might seem complete but Google has published their formula to determine where you rank in Google AdWords.  It’s called Ad Rank.

This infographic hopefully will clarify things for you a bit

google-adwords-ad-rank-methodology

 

As you can see, it isn’t simply an auction where the highest bidder for given keywords wins.  A lot of it depends on your Quality Score.  Google defines it as follows:

Quality Score is a metric Google uses to determine your page ranking and how much you pay per click in a particular Google AdWords campaign. Quality Scores are essentially a measure of relevance; more relevant ads, campaigns, and landing pages have higher clickthrough rates (CTRs), which raises your Quality ScoreApr 19, 2014  Here’s a link to more detail.

Here’s a good video about it too straight from the proverbial horse’s mouth:

Have Questions about Google AdWords?

If you have questions, about Google AdWords for your physical therapy private practice, don’t hesitate to give us a call.