Why Physical Therapy Patients & Practices Prefer Google

It’s common knowledge that Google has the market share of eyeballs for search.  But Bing.com, while trying to make a push for users, has screwed up again…and at the expense of business owners.

We had a few calls today from upset physical therapy practice owners complaining Bing.com is showing old Yelp reviews which were inconsistent with their current Yelp reviews.  Moreover, they were only showing dated reviews (many months to years old) and more often than not, bad reviews.

Here’s an example: we did a search for RSM Physical Therapy at Bing.com.

physical-therapy-reputation-marketing

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Notice that the Yelp reviews are inconsistent on their Bing listing, i.e. 2 Yelp reviews.  Then, look at the listing right underneath which is the actual Yelp page with 11 reviews and a 4 star rating.

You would think that big companies like Yelp and Microsoft would attempt to get this right.  While Yelp is often at the center of controversy with respect to the representation of small business owners’ reputation, you would think that Microsoft would want to get this right and attempt to pull more users away from Google.  How would you do this?  By providing what Google is currently doing better right now…more accurate and consistent information.

We can only hope this improves.

For now, there’s no obvious way to fix this.  We can only hope that the juggernauts, Yelp and Bing.com, will correct this problem and provide consistent information about physical therapy practices to their users.

Here are some links that referenced the mergers some time ago, but it is only now that we are seeing the fallout for PT practice business listings.

Bing Partnership with Yelp

Yahoo Partnership with Yahoo