I recently wrote this guest blog post on the Web PT blog. Below is the summary and you can follow the link for the entire article on physical therapy reputation management.
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As Benjamin Franklin once said, “It takes many good deeds to build a good reputation, and only one negative one to lose it.” With this statement in mind—and 21st century technology—let’s talk about reputation management in 2013. Here are a few questions to start you thinking:
- Do you know your online reputation?
- Are there any negative reviews about your practice on the Internet? If so, do you have a procedure for handling these reviews?
- Do you have a proactive reputation management program in place to inoculate your practice against negative reviews?
- Have you considered the impact that positive reviews will have on your practice’s reputation?
What is Online Reputation Management?